A virtual book tour is a means of getting your book visible. It is a means of promotion. While it is only one strategy in a marketing plan, it does help make readers aware of you and your works. It is also a helpful tool in drawing traffic to your site.
With most virtual book tours, you ask a blogger to host you. Or, you may be asked by a blogger to visit their site as a guest. There are many bloggers who are looking for content for their blogs and hosting an author is great content. There are also some organized tours in which you make the rounds (usually for a week of other specified amount of time) as a guest on several blogger sites in a circuit tour. These types of tours may be initiated by a publisher, promoter, or the authors themselves. While these circuit tours do produce a wider range of visibility, it is for a specific amount of time.
It's true that these tours are a useful way to help bring you and your book/works into the limelight, but they are limited. You continually need to look for opportunities to be a guest on bloggers' sites. Depending on how large your network is, this can become a little challenging. In addition to this, I'm sure your goal is to sell your book for as long as you can - this means ONGOING promotion.
This is where VBT - Writers on the Move is different. Imagine having the ability to be a guest on other authors' sites on a regular basis - having guaranteed exposure every month, without the burden of finding bloggers who are willing to host you. In addition to this you won't have to find host sites that have good reputations and have a decent amount of traffic. Well, the VBT - Writers on the Move group is one of the only groups I know of that offers this type of exposure.
VBT – Writers on the Move is a group of 30 authors. Included in our group is a publisher of children's books; two editors; two marketing gurus; and an array of wonderful, and some well known, authors. What's great about this group is that we cover a wide range of writing genres - from children’s books to romance to poetry. This allows our books/works to be visible to a much larger audience than if we promoted within one genre.
Along with the ongoing virtual tours, VBT - Writers on the Move offers a couple of other marketing tools to help promote you and your work. We have a Link Exchange, Book Reveiws (for those members who are interested), a Library strategy, a monthly Mystery Site Giveaway, and a Viewpoint/Hot Topics monthly segment. We also are constantly moving forward and always looking for new tools to create visibility and increase sales.
One of our goals is to broaden our horizons by increasing membership. Since the name of the game is promotion through visibility, the more members the more visibility. This means more readers get a chance to learn about you and your book - this encourages sales.
If you are interested in joining our merry band of authors. Leave a comment with contact information.
Talk to you soon,