Christmas In July (and idea for promotion (-: )

I thought maybe this would serve as an example of how those writing in hard-to-promote genres like poetry could do some marketing. Of course, I also wanted all the visitors and subscribers to this blog to see what Maggie Ball and I are doing!

Christmas in July: Prepare Memorable Greetings Now

Little Known Poetry History: Chapbooks, a tradition in the poetry world since Elizabethan times, are named after the itinerant chapmen who travelled from village to village selling their goods.

Award-winning poets Carolyn Howard-Johnson and Magdalena Ball figure nothing is more meaningful at any holiday than a poem—a real poem, not sing-songy impersonal verse from the shelves of card shops. They also noticed that many people order imprinted holiday greetings (very expensive ones!) in July. With that in mind they are offering a great Christmas-in-July incentive to those early birds who want to gift a chapbook Blooming Red: Christmas Poetry for the Rational to their most cherished friends. .

But how would poetry lovers, literature lovers and those who just like something different and beautiful to use as mini gifts or greetings know if this little booklet is for them?

These multi award-winning authors have arranged to get the e-book version for 50% off until August 6. That means your sample comes to you for a mere $1.98 using the special coupon code ZZ47S when you go to

Then, when you fall in love with the exquisite poetry and the beautiful artwork by award-winning California watercolorist Vicki Thomas, you can order 25 full paperback booklets for only $3.00 each. This is a substantial discount from Amazon’s price of $6.95 each. They become your card and gift in one and orders of 12 or more come autographed by one of the poets. That’s got to be more personal than an imprint.

You just send your shipping address with your check or money order to:

Carolyn Howard-Johnson
PO Box 1101
LaCanada-Flintridge, CA 91012-1101

Include $6. Ship charges for the continental US and $12 worldwide, any quantity. Please order before August 15th.

Blooming Red includes Maggie’s science-inspired and Carolyn’s nostalgic poetry. It also includes some humorous poems for fair measure.

Magdalena Ball runs the highly respected review site.  She is the author of the poetry book Repulsion Thrust, which was published to unanimous 5-star reviews.  Her novel Sleep Before Evening, was a Next Generation Indie Book Awards Finalist. 

Carolyn Howard-Johnson's poetry appears frequently in review journals. She is listed in Poets & Writers and her chapbook of poetry, Tracings ( ), was given the Award of Excellence by the Military Writers Society of America and She Wore Emerald Then won its highest honor of gold. One of her poems recently won the Franklin Christoph Poetry Prize. She is also an award-winning novelist and short story writer and instructor for UCLA Extension Writers' Program.

For more information on any of the chapbooks in this poetry series, contact either of the authors or visit media rooms at or
To learn more about artist Vicki Thomas and to see her selections of her work, go to


Support material available electronically or by post on request.


  1. It seems this is becoming a popular trend - mid-year Xmas marketing strategies.

    Interesting history of the chapbooks.

  2. In Australia, where it's cold in July and hot in December, Christmas in July is almost a formal holiday where people get together to celebrate, eat big (can't do that very easily when the temp is 100degrees F), and stay warm. Many of us come from Northern climes, and we can't adjust easily to the seasonal changes! That said, I do like spending Christmas on the beach - it's very relaxing!


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