Paying Attention to Advertorials Or What Niche Can Do for Your Career


 

I learn amazing things by reading advertising, especially the ones known as advertorials. Advertorials are usually written by experts in their fields and are sometimes a bit arcane, but they can make me rethink what I am doing with my books. You can find them in your local newspaper of in respected magazines like Time. Most media marks them clearly as "advertising" but the headlines usually feel more like great nonfiction topics.
The one I found in December was in a slick magazine called BookBusiness. It was paid for by a short-run printing company called Canon Solutions America. In it they talk about book for niche markets and niche markets have always fascinated me. I write for two of them—writers and retailers.

My point is that this is not a topic that is new to me. But this article made me think. The author (unknown) said “ . . . today you can get the same book with a different cover based on your preference. That’s only going to increase.” The idea of the same book with only one tweak—the book cover—may be slightly overstated, but it fits with what I’ve always said about marketing when I encourage people to read my The Frugal Book Promoter and just substitute the words “books” and “author” for whatever is appropriate in the world of that particular reader. I tell them, “Marketing is marketing is marketing.”

So, I should probably go back and replace those words with something appropriate to almost any niche market instead of expecting my faithful readers to do it for themselves. That might be the ticket to having a whole series of books—very nearly like the Dummy books that have done so well. After making those tweaks, I could slap on a new cover and reword the title and suddenly my “marketing is marketing” mantra makes more sense (and is easier) for a whole range—a whole new niche-- of readers!

The idea sure fits with my advice to plan your marketing campaign so the work you can do can be recycled. We authors are not islands. We can only do so much on our own. After that, it’s either get more mileage out of what we do or start outsourcing like crazy. Actually, I kind of like both ideas.

Carolyn Howard-Johnson is a Writers On The Move contributer. She brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally series of books for writers and the classes she has taught for UCLA Extension’s world-renown Writers’ Program.
The first edition of The Frugal Book Promoter was named USA Book News’ “Best Professional Book” and won the coveted Irwin Award. Now in its second edition, it’s also a USA Book News award winner and received a nod from Dan Poynter’s Global Ebook Awards. Her The FrugalEditor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success was also honored by USA Book News and won Readers’ Views Literary Award. Her marketing campaign for that book won the marketing award from New Generation Indie Book Awards.
Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of 14 women of “San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts. 
 

 

Strategies to get Book Reviews

Guess what book it is,
and write your answer in the comments below.

This is what we all want: 20,000 reviews on Amazon, mostly good. But even the author pictured here had to start somewhere.

Getting reviews for your book takes time, effort, and lots of patience, but it'll help your visibility and sales.

People hold varying opinions about the ethics of reviews. Paying for GOOD reviews is always unethical, while some argue that it's okay to pay for HONEST reviews, especially through big impersonal organizations like Kirkus. Whatever your opinion, here are some strategies for getting reviews without any money changing hands.


Strategies to Get Reviews

-If you belong to a critique group, many of your fellow critiquers will be happy to review, as will some of your other author friends. To avoid potential awkwardness, make it an invitation instead of a request, and don't pressure or feel offended if they don't. Some people don't like mixing friendship and reviews.

-In your e-book, be sure to add a call to action in the end matter, something like, "If you enjoyed this book, please leave a review on Amazon or your favorite book site, even if it's just a sentence or two telling what you liked. Thank you." A lot of readers don't realize how important this is, and might not think of reviewing, even if they loved your book.

-Nicely ask for reviews from the fans on your e-mail list.

-Reach out to bloggers who do reviews of books similar to yours. You can find lists of book blogs online, like on The Indie View (for Indie Books). You can also search for reviews of books in your genre. Bloggers often post their review policies and instructions about how to contact them. Most are pretty selective, but if your work looks right for their tastes, pitch them.

-Blogtour.org is a free site where you can meet up with bloggers willing to do guest posts, excerpts, blurbs, interviews, etc for blog tours. Some also do reviews.

-Participate actively in Goodreads groups. Many have sections where you can offer free books in exchange for reviews or participate in review circles and  read-to-review groups. Be sure to advertise in the appropriate section, and only after you've contributed to the group by commenting on other posts.

-If you have a paperback version, do a Goodreads giveaway. People enter to win a copy and then you mail it to them. Winners of these competitions tend to review more often than random readers, especially if you mention that reviews are appreciated. Giveaways also get your book added to members' "to read" lists, which may eventually lead to sales and reviews. In your description for the giveaway, put eye-catchers first, like short quotes from reviewers or "FREE AUTOGRAPHED COPY."

-You can also run giveaways of e-books at places like LibraryThing.

-The most effective way to get good reviews, according to Jim Kukral of AuthorMarketing, is to find people on Amazon who have positively reviewed books similar to yours. Check their profile pages. If they've listed their e-mail address, you can contact them. Send a nice personalized e-mail telling them that you saw their review on such and such book, and that you've written a similar book. Ask if you could provide them a free copy in the hopes that they'd consider reading and reviewing it too. Be sure to emphasize that if they take it, they can choose not to review it, and if they review it, they're under no obligation to give a positive review. Thank them. This takes a lot of work, since you have to find reviewers that are still active and have listed their contact information, but you're more likely to reach people who will like your work and possibly become long-term fans.

-Work on getting your book out there, using the promotional strategies on this blog and any others you've learned or imagined. The more readers you have, the more reviews you'll get.

So…

When is the best time to start looking for reviews? Before your book launches. Can you still work at it long after the book is published? Of course.

Keep plugging away. All these strategies take time, and only a fraction of the people you contact will actually end up posting a review, but every review helps—even the not-so-positive ones. And as always, keep writing!





Melinda Brasher's short story, "Stalked," about an ill-fated space colony and a camping trip that doesn't go as expected, appears in March's edition of On the Premises. Read it free by clicking above. When she's not writing, she loves traveling and plotting ways to escape the Phoenix summer. Visit her online at http://www.melindabrasher.com/



Content Marketing - Is Blogging Worth the Time and Effort?

By Karen Cioffi

The writer and marketer must do lots and lots of things to keep their head above the marketing waters. And, those marketing waters are constantly moving. How do you keep up? And, what are the most effective marketing strategies to use?

Since the game is always changing, it’s important to keep up with marketing trends. One useful tool for this is Technorati’s 2013 Digital Influence Report.

According to their new report, which is based on “over 6,000 influencers, 1,200 consumers, and 150 top brand marketers,” blogs are now heavy hitters with consumers. Blogs are regarded as trustworthy, they are popular, and they wield influence over consumer buying decision making.

So, to answer the title question: Yes it is.

To further validate the importance of blogs, the report shows that blogs have more motivational buying power than Facebook (FB). That’s pretty amazing since FB is the top social network brands use to create visibility and develop relationships with consumers. In other words, brands use FB more than other social networks and they put more budget dollars into it than other social networks.

Reviewing the Technorati Report, Social Media Examiner explained that the reason blogs are so influential is because “bloggers tend to be very honest and sincere in their reviews of products and services. They talk about both negative and positive aspects of a brand, and in doing so become a trusted source of information. Trust drives action, and thus consumers look to bloggers before they buy.”

The study also showed that FB cornered 91 percent of brand presence, while Twitter cornered 85 percent.

Another important finding of this study is that over 50 percent of consumers feel that smaller communities offer more influence. Even new sites were trusted over social networks.

Summary of Findings

From this study it would seem that people like connecting with other people, not crowds. They like the personal relationship, the kind of one-on-one relationship that social networks don’t necessarily offer.

While the study focused on brand marketers, the results are applicable to your author or freelance writing site. Knowing that people in general trust blogs and look to them for information along with help and guidance to make purchasing decisions is powerful.

It’s understandable that this information may not be interesting to most. You may not care about knowing which social network is more popular with the heavy hitters or the percentage of marketing budget dollars brands spend on social networking. But, having proof that you’re not blogging in vein should put a smile on your face.

Take advantage of this knowledge. Blogs matter. They’re important and can be influential. Keep blogging!

Article Source: http://www.karencioffiwritingandmarketing.com/2013/08/online-marketing-is-blogging-worth-time.html

~~~~~
I hope you found this information interesting and helpful. Too advanced, not enough, just right? I’d really love to know, so please leave a comment – good or bad.

P.S. If you liked this article, PLEASE SHARE IT!



PPSS To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).

Karen Cioffi, the Article Writing Doctor
Prescription for Your Content Marketing Needs
Content Writing Training for Small Businesses, Solopreneurs, and the Freelance Writer

~~~~~

Tips on Writing Humor, Part Two

Really, Spring? Is this some kind of joke?

This month, Part Two of Tips on Writing Humor takes a peek at how farce and sarcasm are used in fiction.

Farce

In my search for humorous reads, I picked up the perfect book: The Finer Points of Sausage Dogs,  from the hilarious trilogy about Professor Dr. Moritz-Maria Von Igelfeld, author of that great triumph of Germanic scholarship, Portuguese Irregular Verbs. The book is by Alexander McCall Smith, the prolific and illustrious author of many other series, including the popular No. 1 Ladies Detective Agency. I enjoy all of McCall-Smith's books, though I found the Von Igelfeld trilogy the most delightful. Anyone can take these books at face value and enjoy them. But I had to keep my wits about me, for I was on an important comedic quest. So, hang on. Some of what I found may not seem to pertain to writing, but as I quickly learned how LARGE the subject of humor is, I realized I wanted to learn as much as I could in order to use humor effectively.

Von Igelfeld goes to America

In his article, "An Anatomy of Farce," Michael Arditti helped me make sense of the premise behind Von Igelfeld's shenanigans.

                           "The action of a farce is propelled by panic, with characters lying to save
                           face, which compounds their troubles since they now have to deal not only
                           with the original problem but also they lie and hence they behave even
                           more bizarrely."

Not to be outdone by his colleague, Printzel, who had been invited to America, Von Igelfeld connived to obtain an invitation to visit America himself, and leave before Printzel had a chance to go. He believed he better represented German philology, his area of expertise, far better than the inferior Printzel. Off Von Igelfeld went, not to prestigious-sounding New York or California, but to the University of Arkansas in the Ozark mountains. Upon arrival, Von Igelfeld is flummoxed by his host's insistence on visiting his hog operation before anything else. The professor  " . . . sniffed the air; it was distinctly malodorous."

                          "In farce, after the first ten minutes there’s no time to make jokes because
                          they’re so busy running around;  the laughs come from character and situation.
                          The biggest laughs in farce are on lines like “what?”

Von Igelfeld is equally confused by the farmer's questions on doses of vitamin C, B, potassium. We soon realize Von Igelfeld's dilemma when he finds he has been mistaken for Professor Martin Igelfold, author of Further Studies of Canine Pulmonary Efficiency, and the world authority on sausage dogs, from the University of Münster. While Von Igelfeld had come to America to discuss verbs, he finds that he is expected to lecture to an audience of scientists, veterinarians and dog breeders on a subject he knows nothing about: sausage dogs. (He didn't know that sausage dogs were first brought to America by German settlers in the 1890's and bred  here ever since). And so the lies begin. And grow to monstrous proportions in the professor's attempts to save face. Even later he maintains his cool when confronted by a guest who pulls him aside to tell him how sorry he was to read about his death. But no worries, professor. The guest assured him his obituary had been a glowing account.

Satire 101

Satire can be directed toward an individual, a country, or even the world. It can be serious, as when used as a protest or for exposure. In humor it is used to make fun of something or someone. At its best, satire is used as a vehicle for improvement. Here is as example of how Mark Twain used satire:

                         "The Adventures of Huckleberry Finn was written shortly after the Civil War,
                         in which slavery was one of the key issues. While Mark Twain's father had
                         slaves throughout his childhood, Twain did not believe that slavery was right
                         in any way. Through the character of Jim, and the major moral dilemma that
                         followed Huck throughout the novel, Twain mocks slavery and makes
                         a strong statement about the way people treated slaves."

Verbal and Dramatic Irony: In irony, words are used to show the opposite of the actual meaning. An example of verbal irony is when a friend shows up for dinner and the host says, "Look who the cat dragged in." Described in several ways in the article "Types of Irony," dramatic irony is:
  • considered by many writers as a potent tool for exciting and sustaining readers' interest
  • a plot device used to create situations where the reader knows much more about the episodes and resolutions before the characters
  • involves the reader, raises expectations, intensifies episodes, and propels stories forward.
Examples of dramatic irony include Shakespeare's plays, such as Merchant of Venice and Romeo and Juliet; Animal Farm by George Orwell, where the reader is aware of many more facts than the animals. O. Henry's short story, "The Gift of the Magi" is an excellent example, found on the online resource Your Dictionary:

                        A poor couple, very much in love, want to give a Christmas gift to
                       one another. "She is very proud of her long, beautiful hair and he is equally
                       proud of his pocket watch. The irony comes in to play when she cuts and
                       sells her hair to buy him a chain for his watch, and he sells the watch to buy
                       her combs for her hair." 

Parody: Directly mimics a subject for a humorous effect. A well-known example is how Saturday Night Live often parodies movies, commercials and television shows. As described at http://literarydevices.net/parody/, in literature Don Quixote, by Miguel de Cervantes, parodied, " . . . in the style of Spanish romances of the 16th century to mock the idealism of knights in the contemporary romances." When combined with satire, parody can make satire more effective. It adds flavor and helps keep the reader's interest. In order to be successful, the original subject must be thoroughly known. 

Sarcasm: Sharp or cutting remarks get their meaning across with sarcasm, but need to be made with a light touch in order to be humorous and not hurtful. Some of the most famous funny sarcastic remarks were made by Groucho Marx: "I never forget a face, but in your case I'll be glad to make an exception," and ""Marriage is the chief cause of divorce."

For Kicks and Giggles

Screwball Comedy: Now I learned something here. At first, movies like Dumb and Dumber immediately came to mind as examples of screwball comedy. But according to the Wiki definition, Dumb and Dumber is an example of slapstick comedy, the type of comedy portrayed by absurd situations and physical antics. Screwball comedy originated in Hollywood, and lasted from 1934 to 1942. Like Some Like it Hot and The Philadelphia Story, this type of movie offered up romantic comedies with farcical situations; such films provided escape and offered hope during the Great Depression. The current romantic comedy Date Night, starring Steve Carell and Tina Fey, is noted as containing some screwball comedy elements. Goodreads provides a short list of current screwball comedy books at http://www.goodreads.com/shelf/show/screwball-comedy

Dark Comedy: Takes an otherwise serious subject and makes it humorous, such as in HBO's True Blood series about vampires living among the residents of Bon Temps, Mississippi. Examples in literature include, Kurt Vonnegut's books, Slaughterhouse Five and Breakfast of Champions, and A Clockwork Orange, by Anthony Burgess.

More Ways to Exercise your Funny Bone
  • Amuse yourself, and take honest pleasure in your amusement. Dinty Moore, from How to Be Funny, edited by John B. Kachuka
  • Be honest. Characters need to make choices that feel real in the context of the world that you've created. Dinty Moore, from How to Be Funny, edited by John B. Kachuka
  • Your humor must move the story forward or illuminate your theme. Justin Halpern
  • Surprise Yourself: Take the world as it is and show it to us upside-down. You must surprise yourself first. You must be . . . a bit of an anarchist, someone who doesn't mind shouting a bit, or telling ani-knock knock jokes. Robin Hemley, "Relaxing the rules of Reason," from How to Be Funny, Kachuka.
  • Keep a Humor Log: Collect funny names and incidences. When you find yourself laughing at something, or something funny occurs to you, write it down. If writing for children, note what age group the humor might appeal to."Writing Humor--But, Seriously, Folks," by Esther Blumenfeld and Lynne Alpern, Writer's Digest, January 1982.
  • Listen to humor in TV shows: Go into another room and listen to television comedies; listen for the plot development, the setup, placement and rhythm of funny lines and the building to a climax. "Writing Humor--But, Seriously, Folks," by Esther Blumenfeld and Lynne Alpern, Writer's Digest, January 1982.
  • Read humor analyses by such comics as Jack Benny and Johnny Carson. I've begun by buying, How to Write Funny, edited by John B. Kachuba, which is a compilation of essays by humorists and is chock full of good advice.

Sources: http://www.michaelarditti.com/non-fiction/an-anatomy-of-farce/  http://examples.yourdictionary.com/satire-examples.htmlhttp://typesofirony.com/dramatic-irony/  
http://examples.yourdictionary.com/satire-examples.html.

Next month: You Know You're a Writer When . . .




Linda Wilson, a former elementary teacher and ICL graduate, has published over 40 articles for children and adults, six short stories for children, and is in the final editing stages of her first book, a mystery story for 7-10 year olds. Follow Linda on Facebook.




A Picture Paints a Thousand Words

When I was a child, I lingered with my Golden Books, intently studying the pictures. They were as important, if not more important, than the story. 

We all know how moving a picture can be to help tell a story - whether simple or complex. But how about the picture being the source of inspiration for a story or article?

If you're feeling the late winter slump (particularly those of us who live where spring is in a holding pattern), grab a book of photographs and find a cozy spot to browse and reflect.

Time Life, National Geographic, and even your own photo albums are chock full of material to get you thinking. Not only that, but it is relaxing and will help take your mind off everything that vies for attention.

I keep my iPhone or camera handy and I'm in the routine of capturing special moments in time. 

I took this picture when I went snowshoeing this winter and it produced several ideas for an article.



When I woke up one morning in my daughter's apartment, this is what I saw:


(That one is tucked away for later).

Here's one from my backyard, just before a storm. As I watched the sky groan with turmoil, it conjured up a plot of the struggles that can come in a relationship.


Finally, some years ago, my 5-year-old made this drawing on our computer. It sparked an idea for a children's book I'd like to write:



If you haven't tried letting pictures help you write, try it!

Whatever your genre, pictures will help you paint a thousand words.  

~~~

After raising and homeschooling her 8 children, Kathy has found time to pursue freelance writing. You can find her passion to bring encouragement and hope to people of all ages at When It Hurts -http://kathleenmoulton.com


Photo credit: Kathleen Moulton © all rights reserved




What's Your Procrastination Style?

Are you struggling to finish a manuscript?  Maybe you have a dream to be published and you know what you want to write, but you’re not making any progress. If this sounds like you, it's likely you are procrastinating.  
If you are feeling frozen, it's useful to spend some time considering what’s behind your procrastination. Identifying what’s in your way, can help get you moving.  In Dr. Linda Sapadin’s book, It’s About Time!: The Six Styles of Procrastination and How to Overcome Them, she discusses procrastinator types.  The following is a quick overview:
  1.  The perfectionist – They don’t finish projects because they need to be perfect and if it’s not done than it can’t be imperfect.
  2. The Dreamer – It can be fun to dream about doing something, but actually having to do the work and focus on details is another story.
  3. The Worrier –  This is living with the cup half empty.  Worriers fear change, they want to know the future.  What if the cup ends up empty?
  4. The Defier –  Does resistance to authority keep you from moving forward?  Do you resent being told what to do?  Many high school students who want to go away to school procrastinate filling out their college applications because their parents told them ‘to get it done’.
  5. The Crisis-Maker – Some people need to feel backed up against a deadline to get moving.  They feel most productive and alive when working in the overload mode.
  6. The Overdoer – I think a better name for this type of procrastinator is the Over-Giver.  It’s the person on every committee, the one always taking on the extra project.  An Over-Giver always has more to do than she has time for.  Did you notice I said “she”?  I think there are cultural messages that have created the Over-Giver.
Knowing your procrastination style can help you uncover the root of the problem and is often the first step towards changing your behavior.  So what type of procrastinator are you?
Once you analyzed your procrastination style, check out T. Forehand suggestions in a recent blog post on tips for overcoming procrastination.   In a follow-up post next month, I will share the results of the survey and provide specific suggestions for each type of procrastinator.

Mary Jo Guglielmo is writer and intuitive life coach. For more information check out:

http://facebook.com/DoNorth.biz  

Writing Challenges

With a novella due for inclusion in a seasonal anthology, I have to stop dithering and impel myself to write. At the start date I could have written 1000 words a week. Now I need to push out 1000 words a day--not too difficult for a regular writer, much more difficult for a beginner or inveterate procrastinator like me.

But serendipity as always came to the rescue and emails this week brought news of two challenging incentives ideal for the purpose.

Camp NanoWrimo is allocating virtual cabins with up to 11 fellow writers as from tomorrow. The joy of this Nanowrimo adventure  is that you choose your own project and word count, use their writing resources, and hopefully meet friends or new writing friends along the way.

You have from now till April 1 to plan your project and get ready for the off.  I have in the past been a Nanowrimo winner but the November effort totally exhausted me. This is far more doable.

To prepare for the off, I recommend joining Lazette Gifford's Forward Motion for WritersSadly we are too late to sign up for her free two year course for novelists--have to wait now till 2015--but there is still one remaining five day March Challenge from March 26-30. You can sign on at several levels and aim for higher wordcounts but I've started at Level One and 1000 words a day. Just post your wordcount per day or at the end of the challenge.

The site is full of writing help, resources and support and well worth a visit.

Camp Nanowrimo
http://campnanowrimo.org/news 

Camp Manual and fun introductory questionnaire
http://campnanowrimo.org/news/the-camp-manual-choosing-your-own-adventure

Forward Motion for Writers
http://www.fmwriters.com/zoomfm/

And if you're a committed procrastinator like me, start by reading (or rereading) Terri Forehand's WOTM article on beating procrastination.

www.writersonthemove.com/2014/03/beating-procrastination-and-increasing.html




 Anne Duguid is a freelance content editor with MuseItUp Publishing and she passes on helpful writing,editing and publishing tips from time to time at Slow and Steady Writers 


Honoring Your Voice

As a writer, your voice is one of your most powerful assets. Whether you write fiction, non-fiction, novels, screenplays, marketing copy, y...