Think You're Fast at Typing?

This is a little off the beaten path for Writers on the Move, but it sure is entertaining.

I don't usually spend time watching YouTube video, but a particular video lassoed me in.

I found this piano player who seems to have lightening in his fingers. And, it seems there are piano stations all over the place for anyone to play - in airports, in malls . . .

While this doesn't really have anything to do with writing or book marketing, it's an excellent example of the power of video. It made me stop and watch. Hey, I guess it does have to do with marketing after all. You've got to have something to GRAB the audience with and something that will hook them - keep them in place long enough for you to get your message across.

Try creating a video as part of your book marketing strategy.

Hope you like Boogie Woogie!




I'd be one of those people who stopped to watch!


If you watched it, we'd love to know what you thought. And, of course, please share!



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How to Run a Contest on Your Blog

Do you run contents on your blog? Have you considered it?

Contests are a great way to generate content and traffic to your blog, as well as encourage engagement with your community. Plus, it gives you material to share on your social media sites.

A regular contest translates into low-maintenance, ongoing content. For instance, I run a contest every month on my website and community for writers: Write On Online. Anyone who posts goals on the website or Facebook page, throughout the month, is entered to win a book from Michael Wiese Productions, a screenwriting and film publishing company. A winner is chosen at random.

Here are a few easy options of free contests to run on your blog:

Photo Contest: Have entrants share an image, related to a theme or in some way, your business.

Essay Contest: Ask readers submit a story of a defined length on a specific topic.

Sweepstakes: This is the lowest barrier to entry. Your audience members simply need to enter their email address for a chance to win a prize at random. This is another way to add subscribers to your newsletter list.

To create a contest, you must also establish and publish rules, a deadline, judges (if applicable), and prizes ahead of time. Prizes can be as simple as a copy of your latest book or consulting time from your business specialty.

Now, here's the best part. Contest give you automatic blog posts, since you need:

  • Contest launch and rules (you'll also want a standard page on your blog with rules)
  • Deadline reminders (for early-bird and regular deadline, if relevant)
  • Winner announcement and posts

Contests don't have to be complicated, they just need to be representative of your site.

Note: If you do a contest in relation to a social network, check their Terms of Use before posting anything on the platform.

What do you think? Do you run contests on your blog? What kinds of contents to you find most effective? Share your thoughts in the comments. 

* * *

Debra Eckerling is a writer, editor and project catalyst, as well as founder of Guided Goals and Write On Online, a live and online writers’ support group. 

She is the host of the Guided Goals Podcast and author of Purple Pencil Adventures: Writing Prompts for Kids of All Ages. 

Debra is an editor at Social Media Examiner and a speaker/moderator on the subjects of writing, networking, goal-setting, and social media.


The Importance of Imagination

In case you've never seen the TV show Castle, Richard Castle is a mystery writer and kid at heart, lover of aliens, zombies, conspiracy theories, ninjas, magic, and ancient curses.

Once, after being rather disparagingly called "reality-challenged," he said,

"I prefer fantasy-augmented"
                                     --from Castle


So, if anyone ever disparages your imagination, ignore them.  Or pity them.  Your imagination helps make you a great writer, even if you have no zombies, aliens or conspiracy theories in your work.  And if you ever start to feel stuck, it may be that you haven't been nourishing your imagination enough.  It's like a muscle.  Keep it exercised!







Melinda Brasher currently teaches English as a second language in the beautiful Czech Republic.  She loves the sound of glaciers calving and the smell of old books.  Her travel articles and short fiction appear in Go NomadInternational LivingElectric SpecIntergalactic Medicine Show, and others.  For an e-book collection of some of her favorite published pieces, check out Leaving Home.  For something a little more medieval, read her YA fantasy novel, Far-KnowingVisit her online at http://www.melindabrasher.com.

Five Tips to Create Physical Writing Boundaries for Optimal Health

Contributed by Irene Roth

    Physical Boundaries are probably the easiest to define although they can be very hard to bring about. The best way to describe physical boundaries is that they are property lines. For instance, my desk, office, my locked car, my computer with password protection, money in my bank account, and my body are all physical boundaries.

    One of the reasons that physical writing boundaries are the easiest to define is because they are external. It is easier to set up physical boundaries, and it’s easier to observe when someone has created a chasm in a physical boundary. 

    It is crucially important for writers to ensure that their physical boundaries are met and that they create some solid space for themselves and their writing.

    There are several types of physical boundaries. They are as follows:

1.    Computer Boundaries
Do you have to share your computer with another family member? This could cause a lot of difficulties for you. Also as a writer you have privacy issues that you will want to uphold too. This is all a part of your physical boundaries. You may feel infringed upon and unhappy to be giving your personal computer to anyone else, even if it is only on a borrow basis. So, keep your computer to yourself and don’t share it with anyone.

2.    Noise Boundaries
Can you tolerate noise outside of your office as you write? Do you have to have the drapes drawn so that the sun and people passing by your house won’t be a distraction? How easily distracted are you by noise?  Many writers are very easily distracted by noise and commotion. If you are one of them, develop the proper environment in which to write so that you are most successful. Take steps to ensure that you have the proper kinds of sounds as you write. You may want to have a CD of soothing nature sounds or music as you write. If you don’t know what makes you most productive, experiment a bit.

3.    Exercise Boundaries

All writers need to exercise every day given their sedentary work at their desks. So, you must ensure that you get a bit of exercise every day.  Exercising and writing will go hand in hand because the more you exercise the more productive you will feel. We all need a different amount of exercise to be at our best. So, experiment with what you need and then follow through for optimal health and productivity.

4.    Furniture Boundaries

To be at your best and to do your best writing you need to have ergonomic furniture that is suited to your body and any physical requirements that you may have. If you have special needs because of arthritis or other stiffness, take time to buy exactly what you need to write at your best. It will give you GREAT dividends later on. And you will have gained a lot of self-knowledge about yourself as well.

5.    Healthy Eating Boundary
One of the most important things that writers can do is to eat healthy foods. This will ensure that they are more productive and healthy too. Try not to eat a lot of carbohydrates or refined sugars. Also, make sure that what you eat is healthy and good for you and that keep your mind active and productive.  If food affects how you think, take heart. Just learn to do all that you can to accommodate your needs so that you could be most productive at the desk.

    Healthy writers must create these physical boundaries for themselves. In fact, you will be most successful if you take the time and patience to create these boundaries.  So, take out some time today to reflect on whether you have these physical boundaries in place so that you can be healthy to write and be creative.

    Writer can have a difficult time taking care of their health. It is therefore important for writers to guard their physical boundaries. Every time you do, you will not only be healthier but also much more productive and self-confident. Now this is a winning combination for all writers.

To learn more about create physical boundaries, double click on this link: Amazon.

Irene S. Roth, MA, (freelance writer and author) writes for teens, tweens, and kids about self-empowerment. She is the author of over thirty-five books and over five hundred online articles. She also writes articles for kids, tweens and teens and her articles have appeared in Encounter, Pockets, Guardian Angel Kids Ezine, and Stories for Children Magazine and Online. She also has four hundred and sixty published book reviews both online and in print.

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Conflating Promotion, Children's Lit and Promotion

Article Children’s Promo

Formula for a Long-Lasting Promotion

E-Book + E-Gift + Cross Promotion = Great FREE Promotion for Children’s Books

By Carolyn Howard-Johnson,
Author of the multi award-winning HowToDoItFrugally series of books for writers

The 4th of July seems like a good time to talk about children’s books, to celebrate children's book, to give author of children's literature a little support. In a discussion I had with one of the longtime subscribers to my SharingwithWriters newsletter, Wanda Luthmam, author of The Lilac Princess, she said, “Of course the thing that is different for children's authors is that the product is for children yet the purchaser is an adult.”

Because Wanda is absolutely right, one of the best kinds of promotion is one where children’s authors cross promote.  That means partnering with other others, sharing lists. Forming groups where you cross-tweet one another’s tweets that point out benefits of each children’s book to the parents cause kids won’t be on Twitter, not yet at least.  

One of my favorite promotions—the one that lasted longer and was more “keepable” than any other I’ve done—utilized cross promotion. Here is a case study of that promotion straight from  my multi award-winning The Frugal Book Promoter. I have adapted it slightly to be more meaningful for children’s authors.

The anatomy of a free e-book might be just what you need to make one work for you. The free e-book I published as a cross promotion with other authors was one of best, most long-lasting promotions I’ve done. Let’s call it the new math for free publicity. It is: E-book + E-gift = Promotion. Oops. Error. Make the answer FREE promotion. However, it would be better if we slotted in another element: + Cross Promotion.

I met Kathleen Walls in an online group. She asked more than two dozen authors from several countries to contribute to an e-book that would be given away. Her idea, Cooking by the Book could be used as a gift of appreciation to the support teams it takes to edit and market a book and to the legions of readers who cook but had never read any of our other books. Children’s authors could use exactly the same idea (or adapt the basic steps to another theme). Here’s why. 

Authors who had at least one kitchen scene in their books (children’s authors might have a household cooking scene or just something foody going on in the plot like lollipops, ice cream cones—even apple trees!) were invited to contribute to Cooking. Each author’s segment begins with an excerpt from that scene. The recipe comes next, and then a short blurb about the author with links so the reader can learn more about the authors and their books. When children’s authors adapt the them, they might adapt the recipe segment to something else that would appeal to parents like the psychological benefit their child will get from reading the book. 

This e-tool was a cross-pollinator. Contributing authors publicized it any way they chose as long as they gave it away. Here are some of the ways we used to distribute Cooking by the Book
  • Some offered a free e-book as part of a promotion and let people e-mail them for a copy. This is the least techy approach and it allows personal contact with readers. It also allowed us to collect and categorize our readers’ e-mails to use in later promotions.
  • Some set up an autoresponder that sent our e-book directly to our readers’ e-mail boxes when they sent requests to an address we provided. This automated approach requires little but promotion from you after you’ve once set up the responder. I sent the first chapter of my novel using SendFree.com, but it could as easily been a full e-book.
  • Some contributors sent readers to their Web sites where they found a link to download a .pdf file of our free e-book. E-books distributed like this are more effective if they include an offer or call-to-action—perhaps a discount on a series of your books—within its pages. If I did a promotion like this again, I’d include a contributor page in the backmatter that listed each contributor, her book’s title, and a direct link to an Amazon Kindle edition. The side-benefit for this is that traffic to your site soars and that helps your search engine optimization (SEO). 
  • ome contributors let others distribute our e-book as a gift to their clients, subscribers, or Web site visitors—either with a purchase or as an outright gift. When you use this method, you get to set the guidelines for its distribution because you provide the free e-book.
  • If we were doing this promotion today, we could offer our free e-book through Smashwords.com. To make free e-book editions work for you, your book must include ads, links in the text, or both to entice readers to your Web site or to buy your other books.
  • You may find other ways to distribute your e-book or alter these processes to meet your needs. You could even give out business cards or bookmarks at children’s bookfairs that give the links to the free e-book you are offering.
Contributors to our Cooking by the Book benefited from their efforts and from contacts with other authors. It turned out that we had some superior promoters among us:
  • Most of us set up a promotional page for the cookbook on our Web sites. 
  • One promoted it in her newsletter. 
  • Mary Emma Allen writes novels, but she also featured the cookbook in the columns she writes for New Hampshire dailies The Citizen and The Union Leader.
  • David Leonhardt incorporated the cookbook into a Happiness Game Show speech he delivered over a dozen times.
  • We all gave away coupons offering this gift at book signings. Because e-books cost nothing to produce, they can be given to everyone, not just those who purchase a book. Some made bookmarks featuring this offer.
  • I put an “e-gift” offer for Cookbook on the back of my business cards.
  • If we were doing this promotion today, we’d all blog about it and use Twitter, Facebook, YouTube, and other social networks.
  • We treated the promotional book like a real book. We got blurbs and reviews. Reviewer JayCe Crawford said, “For a foodie-cum-fiction-freak like me, this cookbook is a dream come true.” That review popped up in places we didn’t know existed. 
  • We used them as e-gifts to thank editors, producers, or others online.

Our most startling successes came from sources we had no connection to at all. The idea for using a promotional e-book like this was featured in Joan Stewart’s The Publicity Hound, in Writer’s Weekly, in the iUniverse newsletter and more. They probably found it especially newsworthy because it worked so well for writers of fiction. Your book themed for the parents of children might appeal to popular psychology Web sites or others—depending on the theme.

When I queried radio stations for interviews with angles related to this cookbook, I had the highest rate of response I’d ever had, and that was in competition with a pitch for my novel This Is the Place just before the Salt Lake City 2002 games and an intolerance angle on the same novel right after 9/11.

Each year Mother’s Day beckons us to repeat our publicity blitzes, because, if you haven’t noticed, mothers tend to do lots of cooking. Almost any e-book that appeals to mothers of young children could also benefit from Mother’s Day promotions.

Hint: I love services like Createspace.com and Bookbaby.com for publishing both e-books and paperbacks, whether or not they are to be used as promotions. You can probably do everything yourself and absolutely free except for the copies you buy and the extra services, if you prefer to have that help. I also like that you can put your own publishing company’s name on the book—in other words, develop your own imprint. There are even templates for covers there. If this feels kind of publishing feels scary at first, I can coach you through the first one and you’ll be set forever more. Contact me through the contact page on my Web site.

Special E-Book Offer: I offer a free e-book for subscribing to my Sharing with Writers newsletter. Find the offer on most pages of my HowToDoItFrugally Web site, upper right corner. Everyone is your cross-promotion pool could do the same thing.

Here’s another idea from Wanda. She says “At my events, I invite children to my table to make a free craft that is book-theme related. While they are working, I talk to the parent about the benefits of the book and reading.”

-----

Today's blogger, Carolyn Howard-Johnson, will soon have a children's picture book ready to submit to her agent. It's about the feisty squirrel who is bent stealing tangerines from her tree. 

Carolyn is not known for writing children's literature. She brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. All her books for writers are multi award winners including both the first and second editions of The Frugal Book Promoter and her multi award-winning The Frugal Editor won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award.

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts. 


The author loves to travel. She has visited eighty-nine countries and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague. She admits to carrying a pen and journal wherever she goes. Her Web site is www.howtodoitfrugally.com 








Writers on the Move Knows Why Blogging is Essential and is Looking for Members

By Karen Cioffi

In case you’re not familiar with Writers on the Move, we’re a writing and book marketing group utilizing content marketing to broaden our visibility and authority, and boost sales.

We have experienced writers and our content marketing strategy of choice is blogging.

The reason why we use blogging?

The marketing game is always changing, because of this, it’s important to keep up with marketing trends. One useful tool for this is Technorati’s Yearly Digital Influence Report.

According to their latest report, which is based on “over 6,000 influencers, 1,200 consumers, and 150 top brand marketers,” blogs are now heavy hitters with consumers. Blogs are regarded as trustworthy, they are popular, and they wield influence over consumer buying decision making.”

Another important finding of this study is that over 50 percent of consumers feel that smaller communities offer more influence. Even new sites were trusted over social networks.

From this study it would seem that people like connecting with other people, not crowds. They like the personal relationship, the kind of one-on-one relationship of the blogger that social networks don’t necessarily offer.

Why blog with Writers on the Move (WOTM)?

Anyone can blog, but that doesn’t mean they’ll get the visibility and traffic needed to get positive results. Well, WOTM has been around since 2008 and we’ve continued to grow and thrive for 8 years now.

The reason?

We keep track of current marketing trends and use them in our marketing strategies.

Doing this has given us a steady stream of monthly visitors and engagement. We often get notifications from AddThis and StumbleUpon that ‘we’ve got a spike in our website traffic.’ As a blogger, this is one of the results you want to see happen.

The purpose of this article?

We have three openings for new members in our group.

Each member in the group posts one article, once a month on an assigned day to the WOTM website. The posting day remains the same each month.

The benefits to members?

Visibility, authority, and being part of a group with seasoned writers and marketers.

So, if you’re a new writer or seasoned writer and want to take advantage of this opportunity, please let me know.

You can email me at:
kcioffiventrice –at—gmail--.com

Please put “WOTM Member” in the Subject box.

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Your Email Welcome Message - 4 Hot Tips

 

By Karen Cioffi

You know, many don't realize that email marketing is a huge part of book marketing.  And, publishers are realizing this also.

It's the subscribers to your email list who are a ready made audience.

And, the very first email that you will send to your new subscriber is the Welcome Message.

A while ago, I listened to a number of five minute podcasts from marketing experts. This setup was an ‘ethical bribe’ to sign up to the campaign of the day. But, that’s another story. 

One of the podcasts discussed the effective use of your Welcome or Thank You message when someone opts onto your mailing list.

I’ve written on this topic before, on how to optimize your welcome message. But, this podcast reminded me of a couple of strategies that are well worth passing along.

Information that should be included in your Thank You message:

A Reminder

The first bit of information, aside from thanking the person for signing up, should be a reminder about what they signed up for. You’d think this wouldn’t be necessary, but people are overwhelmed with all the information they get in their inbox that it’s easy for them to forget why they opted-in in the first place. So, give them a reminder.

I start my Welcome/Thank You message with:

Welcome to The Writing World and thanks so much for subscribing.

Here’s the gift promised. I hope you find it helpful:
Title of Gift
URL to download

This is also the place to let the subscriber know what to do. Does she need to click on a confirmation link to join? You might add: “There’s one more step. Please confirm.” Also, you might explain how to download the gift: “To get your gift, simply click on the URL and download The Title to your computer.

Make everything easy.

Let the Subscriber Know What She’ll Be Getting

You will also want to let the subscriber know that along with receiving the gift (ethical bribe), he’ll also be getting daily, weekly, monthly, or other scheduled emails with lots of helpful information. Here you’ll want to give a brief description of what he can look forward to. Maybe you’ll be providing writing tips, health tips, fitness tips, information on your books, great offers, or other information. Let him know exactly what to expect.

Unsubscribe Ability

Another important bit of information to include is to let the subscriber know he can easily unsubscribe to the emails. Email services, such as GetResponse, AWeber, and iContact, provide this content. You can tweak it if you like or leave their wording. This takes the pressure off the subscriber, knowing he can easily unsubscribe reduces anxiety.

Security

One more strategy to reduce anxiety is to let the subscriber know that his email address is safe and secure. Email services provide this content also.

Your Welcome message is a key email marketing element and should be part of your book marketing strategy. It affords lots of opportunity to build relationships with your readers and subscribers and to make ‘one time only’ offers. Take advantage of all you can do with the opportunities, but remember, the main goal of the Welcome/Thank You message is to do just that - genuinely thank the subscriber for giving you his valuable email address and being a part of your online world.

If you need to get your email marketing going, the first think you need is an opt-in box. I use Get Response. The have the best opt-ins and you can design them to meet your needs. I'm love them so much, I'm an affiliate for them. So, if you need to get your LIST started, get on board with GET RESPONSE!





 

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10 Common Challenges Many New Novelists Face

by Suzanne Lieurance New novelists often encounter a range of challenges as they begin writing their book.  Here are 10 of the most common p...