Turning Jealousy into Success: Did Someone Beat You to It?

Turning Jealousy into Success

Or What You Can Do To Be the Featured Expert

By Carolyn Howard-Johnson

Someone Beat You To It, Huh?

Maybe we all have a tendency to feel disgruntled when our local newspaper quotes an expert who isn’t (really, he isn't!) as expert as we are! 

We feel even worse when when CNN features a talking head on the subject of their book and they disagree with us! 

Seems we have some choices. We can grumble to ourselves and lose sleep. We can write to whoever was remiss and complain. Or we can take positive action.

Here are your dos and don'ts: 

·     Whatever you do, do not complain on a social network or to the producer/talk show host or other media person about their lack of foresight (and appreciation of your brilliance).

·     Use your Googling skills to contact whoever was in charge (or to blame!) for this lack of foresight. Give yourself enough time to cool off and put your tactful hat on. Then, and only then, do you approach them. And you use a tactful approach: Something like, "Perhaps next time [subject x] comes up, you would like a different perspective on the topic. I also can offer expertise on related topics like xx and xx." 

·     Now it's time to use your query letter skills. Introduce yourself. Be very clear about your credentials. Unless you are famous, use your credential upfront--before your name per the advice of master PR Person Raleigh Pinsky. She gave me permission to use her script/template for how to approach reporters and others responsible for stories to put in the Appendix of The Frugal Book Promoter, second edition.  She explains that name-after-credentials plan. 

·       Send a product sample or a copy of your book with your media kit along with your query letter.

·      Repeat the process again when something similar hits the news. Your goal is to be remembered--or, better yet, be there when your editor or contact needs you.  Expand your campaign to include others who might cover the same kind of story.

Here's the number one biggest mistake you can make:

Don’t assume that because you write fiction, you can’t be an expert. Or because you are self-published, your expertise doesn't count. 

Of course your voice counts!  I am an expert on tolerance, polygamy, and a host of related subjects based on the theme and setting of my novel This Is the Place (www.bit.ly/ThisIsthePlace).  And yes, an author's expertise may rely at least in part on her profession outside the publishing industry.   All you have to do is examine the subjects of your fiction and see how it relates to what’s in the news. And be ready next time that subject come up in the news.  

Not all missed opportunities are missed forever. They can inspire us to do better next time around. 

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Carolyn Howard-Johnson is the author of the multi award-winning series of #HowToDoItFrugally books for writers including USA Book News’ winner for The Frugal Book Promoter. An instructor for UCLA Extension's renowned Writers Program for nearly a decade, she believes in entering (and winning!) contests and anthologies as an excellent way to separate our writing from the hundreds of thousands of books that get published each year. Two of her favorite awards are Woman of the Year in Arts and Entertainment given by members of the California Legislature and Women Who Make Life Happen, given by the Pasadena Weekly newspaper. She is also an award-winning poet and novelist and she loves passing along the tricks of the trade she learned from marketing those so-called hard-to-promote genres.

Book Promoting Tips

You’ve written your book. Now what? How do you get the word out about it?

I’ll tell you what I do for my authors. This will give you an idea of what you can do for yourself, or hire a virtual assistant, like me.

·         I build their Twitter followers every day. (software)

·         I post to their twitter with automatic posts, keeping their book front and center. (software)

·         I post on their blog.

·         I get guest bloggers to post about “writing,” and post on their blog.

·         I post their books on my blog.

·         I post to their Facebook, LinkedIn and other social media that their book would align with.

·         I also post to all my social media about their books.

·         I post to a lot of book groups that are on Facebook.

·         I have bought software to help me promote their books.

·         I do an interview and post it on my blog.

·         I have done book tours.

·         Set up blog interviews.

·         Set up radio interviews.

·         I keep the word out about their books, every day.

·         I’ll run a contest, and the winner will receive an autographed copy of their book.

So, you see, there are many ways to get the word out. There are other social media to consider too. For instance:

Pinterest,

Instagram,

Google+,

YouTube.

I’ll give more book social media in my next article. I hope this helps with getting the word out about your book(s). Don’t let your book sit without using the great online services that are there for you.

Linda Barnett-Johnson, is a Virtual Assistant for authors and enjoys writing poetry, short stories, and making up quotes. Many of her articles and poetry have been published. She’s a former editor, former assistant editor of Long Story Short ezine, former administrative director of Long Story Short School of Writing. You can locate her website here: www.lindabarnett-johnson.com She also posts new books, writing articles and author interviews on her blog:  http://lindabarnett-johnson.blogspot.com/  Always looking for guest bloggers that would post writing tips, articles and anything to do with writing. 

SEO for Authors Series: The Basics

Thanks to a suggestion from author of the Frugal Books, Carolyn Howard-Johnson (a contributor to this blog), Writers on the Move will be giving monthly tips on how authors can use SEO effectively.

SEO seems to be confusing and even a bit scary to some. But, it needn’t be. In fact, think of it as your best online friend.

This acronym stands for search engine optimization and its fundamental purpose is to get you visible and build your authority through organic strategies.

This in turn will help you build your readership and help you sell your books and/or services.

Organic means strategies that are free.

And, it's important to understand that having your site and content optimized is for the search engines, searchers (the people using keywords/phrases to search for what they want), and visitors to your site.

Before I delve into SEO, let me talk a bit about websites.

You Need a Website

Every author and writer should have their own website. If you weren’t sure about this before, you can be now.

You can’t rely on social media networks for your only online address. For instance, having a Facebook author page is a good idea, but it shouldn’t be the only place people can find you for a number of reasons.

These networks are continually changing the game. Your organic marketing reach (the other users who actually see your posts) is shrinking more and more. To get more visibility you need to pay to 'boost' your post.

The last I read, organic reach for the average Facebook Page is below 5 percent.

And, if a social network doesn’t like what you’re posting, they can remove it.

To establish a solid book marketing foundation, you need a website.

But, I’m getting off track here.

What is SEO?

SEO is kind of like a popularity contest. Certain actions by people can give your website a vote of confidence (authority). A few of these actions are:

- Liking you
- Sharing your content (blog posts)
- Clicking on your link that leads back to your website (this is considered an inbound link)
- Staying on your site for more than several seconds
- Linking back to your site from their website (this is considered a backlink)

Google considers these actions votes.

If a lot of people are giving you votes, Google will make your website and content more visible to people searching for keywords that are relevant to your site.

An Example of SEO in Practice

Writers on the Move’s basic keywords are writing tips, book marketing, and marketing.

If we’re doing a good job getting votes from people, Google will list our posts higher up on its search engine results page (SERP).

This in turn will bring even more people to our website, giving us more votes.

How it works:

I write a post on book marketing. I share that post on my social network accounts. People see the post and click on the link back to this website to read the post. The visitors find the post informative, so they share it and maybe comment.

Then Amanda comes along and wants to learn about ‘book marketing’. She puts that keyword in Google’s search box.

Google scours its millions or billions of tidbits of information and sees that Writers on the Move has an article that has gotten votes and is relevant to Amanda’s search keyword. So, Google puts the link to that article on the first SERP so Amanda can see it.

Amanda sees the title of the article and the brief description I included. She thinks it will be helpful so clicks on it.

See where this is going?

The more visibility, the more people come to your website. This in turn boosts your authority and ranking along with your chances of ‘conversion’ (turning visitors into customers or clients).

This is SEO.

Sharing and Commenting

Because of this cycle of sharing and visitors and sharing and more visitors, it’s essential to get people to share your blog posts. It’s considered another vote.

And, commenting is yet another vote as to your site’s authority.

Google pays attention to everything.

So, if you’re reading this post and find it’s helpful, PLEASE Share it. And, if time allows, please comment.

IF YOU'D LIKE TO FOLLOW THE SEO FOR AUTHORS SERIES, CHECK OUT OUR WORKSHOPS PAGE:
http://www.writersonthemove.com/p/workshops.html
.

Karen Cioffi is an award-winning children's author and ghostwriter. She is also an author/writer online platform instructor with WOW! Women on Writing.

To find out more about Karen's online platform classes, visit:
http://www.articlewritingdoctor.com/content-marketing-tools/

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