Writers: Beware of Vanity Presses

Abi and her friend, Jess, have only days
to help a ghost who haunts the marsh
and old farmhouse in Pine Hill, Virginia.
Illustration of Abi is by Danika Corrall,
who illustrated Secret in the Mist.

By Linda Wilson --  Follow me on Facebook

A vanity press is a publishing company that charges authors to publish their work. Vanity presses profit from fees authors pay for their services. Legitimate publishing companies make their money from book sales. 

Empty Promises to Unassuming Authors

Vanity presses have a bad reputation, largely earned by many companies who promise authors the moon and often fail to deliver, often in significant ways.

I tell this cautionary tale for two reasons. One is that a friend of mine fell prey to a vanity press just last week. She paid a nominal fee for them to publish a picture book written by her husband. It is a work in progress. 

The online headline for my friend’s company, we’ll call Company A, goes something like this:

Ready to Share Your Story with the World?

Book your Free Consultation today!

We focus on:

Turning your book into a successful career through a range of services designed to support authors from manuscript to marketplace.

We offer:

Ghostwriting Book marketing

Editing Branding

Sounds promising, doesn’t it? But what if this vanity press has additional or hidden charges? And they don’t follow through with their promises? Authors who have signed up with vanity presses have been known to wait months and months for their book to be published, if it gets published at all. So far, the verdict is out on how my friend and her husband will fare. They’re waiting with bated breath to see the results. 

That brings me to the other reason I’m telling this cautionary tale. Moi. I signed with a vanity press for my first book more than five years ago. I was thrilled. I’d found my publisher—for life. I couldn’t have been more wrong.

My Own Cautionary Tale

I lived in a small town when I signed up with my vanity press, we’ll call Company B. I had just begun writing books for children after writing articles and stories for newspapers and magazines. There were no resources in my town for children’s authors at the time: no critique groups; no Society of Children’s Book Writers and Illustrators, SCBWI, meetings; no network of other children’s authors and illustrators. I looked online and, like my friend, signed up immediately with Company B.

Unfortunately for me, I paid thousands of dollars thinking I was making an investment in my future as a children’s author with a stellar company. I need to give credit where credit is due, however. I did benefit from the services Company B offered:

  • A tutorial program for new authors
  • Professional editing of my book
  • An illustrator for my book

I learned a lot from the tutorial program. Later, I discovered that the editor and illustrator were not inhouse but had been contracted out. Luckily, they did topnotch work.

My book was ready. The next keystroke on my computer was to obtain the two files—the text and the illustrations—and load them onto Amazon for publishing. But somehow, the files were unattainable. Emails to my rep went unanswered.

While in the throes of wondering what to do, I happened to be reading 10 Publishing Myths: Insights Every Author Needs to Succeed, by W. Terry Whalin. My eyes popped out when I got to page three. Whalin writes: 

Use Google to see what is online. Type: Publisher name + complaint then read a page or two of the entries. Are the complaints new or old? Are there many entries or few?

Whalin goes on to give sage advice for authors to avoid myths like the one I fell for.

My answer came as soon as I typed in Company B + Complaints. The internet was flooded with complaints. Long story short: one of the owners had created a Ponzi-type scheme. He’d collected the money from the authors but never paid any royalties. The company was shutting down, going out of business.

I immediately wrote to the rep I worked with and requested my files. I’d caught her just days before she was leaving for good. She sent me my files. Many authors never received their files. Some of the authors began a website that exists to this day. I found out: I was one of the lucky ones. 

By being in touch on the website, we hired an attorney who lived in the same town as the company. He charged a nominal fee. Many of us bought in, including me. He began a class action lawsuit. Nothing ever came of it for me. I’m not sure about the others but last I heard this previous Company B owner had absconded to live on an island. It sounds ridiculous, but as far as I know that’s what happened.

That’s actually how I became a self-published author. Finally, using the files sent to me by Company B, I self-published my first children’s book, Secret in the Stars: An Abi Wunder Mystery.

Here is a partial list of vanity press companies to avoid. Please note that I’ve looked up each one on Google. They do exist and can be found online:

  • Page Publishing
  • Xlibris Publishing
  • Austin Macauley Publishers
  • Christian Faith Publishing
  • American Star Books
  • Author Solutions
  • iUniverse
  • Olympia Publishing
  • Dorrance Publishing
  • Newman Spring Publishing
  • Balboa Press
  • Pegasus Elliot Mackenzie ltd
  • Abbott Press
  • Partridge Publishing
  • Palibrio or Author House

Red Flags to Watch Out For

  • Charging large up-front fees
  • Flattery and pressure
  • Lack of transparency
  • Poor quality work
  • Requirement to purchase bulk copies
  • Verbal promises not in written contract
  • Fake affiliations
  • Promise to distribute your book, when in reality, your book is only added to a list

Bottom Line

Research carefully. Trust your gut.

Sources:

Visit Danika Corrall, the designer of my website and illustrator of Secret in the Mist:

https://www.danikacorrall.com 

Article sources:

https://reedsy.com/blog/scams-and-publishing-companies-to-avoid/ 

https://reedsy.com/blog/vanity-press/

Author of many books, including 10 Publishing Myths: Insights Every Author Needs to Succeed, can be found here:

https://terrywhalin.com

Please note: Go to Terry Whalin's website and add your name to receive a PDF of an extra chapter not included in the book: The 11th Publishing Myth. 

Secret in the Mist,
the second book in the
Abi Wunder Mystery trilogy,
will be published early
next year and will be
available for purchase
on Amazon.
Linda's two new releases are Botas Altas, the Spanish version of Tall Boots, translated by Graciela Moreno and Adriana Botero, and Cuna en la Naturaleza, the Spanish version of Cradle in the Wild, translated by Adriana Botero. Both books have received awards. Visit Linda at https://bit.ly/3AOM98L.


1 comment:

Karen Cioffi said...

Linda, this is such an important reminder for authors. There are lots of vanity presses that prey on authors. A number of my clients have fallen into their traps. It's a must that we keep on guard. But, there are also legit self-publishing services that help authors cross the publishing finish line. Authors must research before jumping in.

Writers: Beware of Vanity Presses

Abi and her friend, Jess, have only days to help a ghost who haunts the marsh and old farmhouse in Pine Hill, Virginia. Illustration of Abi ...