DIY marketing with graphics

photo courtesy of
blackzheep  Free Digital Photos.net
We all know that the ideal when it comes to books and book marketing is to hire a professional for the non-writing tasks. A cover artist, a gaggle of editors or one who can multi-task, are the accepted norm.

But professionals cost and when you're starting out, you need to balance your outlay with projected income. We all hope we've produced a best seller. But beware. The market in books and e-books is more saturated and competitive than ever before.

There's no harm in experimenting with your own graphics and seeing what you can do for yourself. And there's no end of help and information free on the Internet.

Try cartoons

I have always loved the animated messages presented by cartoon characters and never realized it was possible to produce them easily--and free--thanks to sites like PowToon.

Find out how to produce a book trailer.
Download pdf instructions and have fun.

If it doesn't work out for you, no harm done. Save until you can afford one created by a professional. 


Try infographics

 Infographics are an enjoyable and popular way of sharing information. With so many demands on our time, graphics are a fast and fun way to grab attention. Tom Fanelli shared an easy step-by-step tutorial on using Canva for infographcs. Canva has its own Design School and their suggestions go a long way in helping you design an image with a professional appearance.


Try Covers

If you do want to design your own book covers, Canva again has templates to help. Study sites like Book Covers Anonymous for ideas. Use a site like CoverCritics to test out your new cover before you publish. 

Designing a cover for a report or information product you are giving away as a marketing incentive is an excellent idea especially if you are using a PLR as a base. You are always given covers for PLR reports but to make yours stand out, it should have an original cover.

Sharing Ideas

Do you create your own graphics? Make infographics? Design covers? Is it cost effective? Please share your thoughts in the comments below.





Anne Duguid
Anne Duguid Knol

A local and national journalist in the U.K., Anne Knol is now a fiction editor for award-winning American and Canadian publishers. As a new author, she shares writing tips and insights at Author Support : http://www.authorsupport.net .

Her Halloween novella, ShriekWeek is published by The Wild Rose Press as e-book and in print  included in the Hauntings in the Garden anthology. (Volume Two)

At last starting to write something else...

Your Book—The Best Business Marketing Tool

Everyone is looking for the silver bullet to propel their small business into the stratosphere. Yes there are many possible tools and shiny objects. One solid tool which gives and gives yet is often ignored is right in front of you: a book.

The book works for you 24/7 and promotes you as a business owner and expert. There are great books and there are poor books. To be successful you need to strategically take these three steps before you write your first word:

1. What is my area of expertise as a small business owner?

2. List 10 benefits or advantages you can give to others from your unique skills and viewpoints.

3. Return to your list and think of stories or personal experiences you have had to illustrate these advantages.

You have just created the outline for your book. People love stories and takeaway lessons from your experiences. I wrote a book for Joe Leninger who traded for ten years in the Eurodollar Pit of the Chicago Mercantile and made a million dollars every year for ten years. Our book, Lessons from the Pit, was built around stories and lessons. You can write the book yourself then go to an editor to get it polished. Or you can speak your book. A book will build credibility, get you speaking gigs and much more. The key is to create value for your reader. I suggest a 40,000 to 50,000 word book which is about 200 pages. This length has substance yet is not overwhelming to the reader.

Whether you publish your book with a traditional publisher or self-publish it, I encourage you to write a book proposal. Editors and literary agents use this specialized document to evaluate your idea. If you write one, you will have the tool you need to successfully approach them. If you do the book yourself (self-publish) a book proposal will help you develop a business plan for your book. I’ve written many proposals and read many more of them. You can learn the details using my free book proposal checklist at: http://terrylinks.com/bookcheck If I can help you, reach out to me. My email address is in my twitter profile. 

Todd Ordal has written an example of a solid business book called Never Kick A Cow Chip On a Hot Day (Real Lessons for Real CEOS and those who want to be). Notice Todd’s different title and his quality writing combined with an excellent cover design and a growing presence in the marketplace. I acquired this book for Morgan James Publishing. You can learn a great deal studying the details of this book. Then do likewise with your own business.
________________________________________
W. Terry Whalin, a writer and acquisitions editor at
Morgan James Publishing, lives in Colorado. A former magazine editor, Whalin has written for more than 50 publications including Christianity Today and Writer’s Digest. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams. His website is located at: www.terrywhalin.com. Terry has over 165,000 twitter followers.


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Writer's Block - Getting Past Fear


Writer's Block: According to Webster's Dictionary.
The problem of not being able to think of something to write about, or not being able to finish writing a story, poem, etc. A psychological inhibition preventing a writer from proceeding with a piece.

Yeah, I think writer's block is about fear. Plain and simple. The fear of failure - my work will not be good enough to: publish, win a contest, excite fans, or please my parents. Or it's a fear of success - what would happen if I became famous and everyone was reading my work? How would that change my life? (Many of you might be thinking that would be an awesome problem to have, but almost the same number of people are afraid of success as there are people afraid of failure.) Both fears stop you from writing - they are the cause of writer's block. 

How do you get around the fear?

1. Recognize that fear might be the thing that is preventing you from writing. Sometimes the process of identifying the cause can allow the breakthrough. "I'm afraid, and I don't want to be caught in fear, so I'm going to sit down right now and get to work."

2. If recognition isn't enough - sit with the fear. Recognize that fear is the problem, then determine where your fear comes from and allow yourself to release that fear. Today you do not have to be a best selling author, or show your parents your novel, or do anything else, but put words down on paper for yourself. Push that inner critic who is always striving for perfection away - far, far, far away. You don't need him today. 

3. Change from focusing on the fear to focusing on the love. Why do you write? Love of words? Love of story? Love of the time sitting in contemplation with your journal? Whatever excites you about your writing process, make that what you focus on. When you exchange love for fear your writing mind will automatically open and allow the process to begin. 

Good luck and happy writing!
___________________________________________________
D. Jean Quarles is a writer of Women's Fiction and co-author of a Young Adult Science Fiction Series. Her latest book, Solem was released February 2016.

D. Jean loves to tell stories of personal growth – where success has nothing to do with money or fame, but of living life to the fullest. She is also the author of the novels: Rocky's Mountains, Fire in the Hole, and Perception, and the co-author of The Exodus Series: The Water Planet: Book 1 and House of Glass: Book 2. The Mermaid, an award winning short story was published in the anthology, Tales from a Sweltering City.                                                                                             

She is a wife, mother, grandmother and business coach. In her free time . . . ha! ha! ha! Anyway, you can find more about D. Jean Quarles, her writing and her books at her website at www.djeanquarles.com                                      

You can also follower her on Facebook.



Writing, Marketing, Platform Oh My

Writing, marketing, developing a platform, editing, monetizing, and the list goes on for a writer who wants to make a business of doing what they love.... WRITING. Add in the normal distractions that life can bring on a daily basis and it can be easy to lose focus. I know because it happened to me.

Does it happen to you?  You become so wrapped up in the process of marketing, branding, networking, generating new ideas, and goal setting with an action plan that you look back and find no words on the page... and those words, characters and story lines rattle around in your head trying to find their place on the page have to wait for again another day. Life's little distractions can all but halt the best of us.

So how do you tame the "distraction monsters" that try to steal your writing time? First deciding what is important to you is a big part of how you decide where to put your effort. For some, life's distractions do become more important than the writing and marketing at some point in life. Your state of health, your current financial status, and family obligations also can become distractions and may even force writing and marketing to take a back burner for a time. But if your decision to pursue your writing is burning in your heart there is a way.

Fifteen minutes a day... that is all it takes to write something. Fifteen minutes for a character description, fifteen minutes to send a marketing email to your local newspaper, fifteen minutes to network with other writers on your preferred social media site..... fifteen minutes today and every day notches out 105 minutes a week for writing and developing your platform. It can be done.

The lesson here is to rid yourself of any guilt because you haven't written or because you needed to take a break from promoting your writing. Get back on track and write. Many may not agree but writing comes first at least initially.... you cannot promote or market if you don't have something solid to offer.

Once those ideas start showing up on the page with those precious words coming from your heart the rest will follow. Time for marketing and promoting will fit easier into your daily schedule because now you are focused and know where you are headed. The ideas will flow because you are doing what you love. If you have dry periods where you have lost focus or have had been invaded by the "distraction monsters" simply go back to fifteen minutes a day. It worked for me.

Terri Forehand is an author and neonatal nurse. She lives with her husband in the hills of Nashville Indiana where they also own a small fabric shop. She is currently working on several projects including stories about quilting for kids. Visit her blog at http://terri-forehand.blogspot.com



A Sweet Offer for Valentine's Day!

Here's a sweet offer for Valentine's Day – the most romantic day of the year – if you've been thinking about writing a romance but weren't sure how to get started.

Sign up for my free e-course, How to Write a Sweet Romance, and I'll take you step-by-step through the process I use to write sweet romance.

Every year, Wendy Dewar Hughes and I sponsor several sweet romance writing contests. The winning stories are published in one of our romance anthologies.

Here are the trailers for two of these books. They might give you some ideas for your own story.

Sweet Christmas Love



Sweet Summer Love



Happy Valentine's Day!

Suzanne Lieurance
The Working Writer's Coach

Looking for Love? Better Think About the Words You Use

Online dating services are a HUGE business now. People are looking for relationships, companionship, marriage partners, and even just friendships and they're using these services to find what they're looking for. And, to do this, they need to fill in profiles. This means they need to use WORDS! They need to write effectively.

Well, our friends at Grammarly.com, the team behind the popular writing app, partnered with the online dating website eHarmony to determine whether the writing skills displayed in people’s online dating profiles affect their chances of finding romance. Grammarly summarized the results, along with other online dating statistics, in an infographic.

Valentine's Day Grammar 2016 Infographic

This infographic is attributed to Grammerly.com.

Want to keep up with fresh writing and marketing tips and strategies? Get FREE access to The Writing World today:


Ten Climbing Lessons for Writers




I’ve been dabbling in a new hobby—rock climbing.  It’s not the type of activity that I would come up with on my own and is definitely out of my comfort zone.  But, my husband and two adult sons were climbing, so I finally decided to give it a try. It’s been six months and I really enjoy climbing.  Most of my climbing has been in a climbing gym, though I did venture out on the rocks of Sedona.
 
Usually we will start by bouldering— free climbing on a low wall without ropes.  For those who have never been an inside climbing gym, paths are created by colored boulders and you can only put your hands and feet on the color you are attempting to scale.   It took me a while to get comfortable bouldering.  Going up was fine but I was scared trying to get down.   I find the higher walls where you have a harness and ropes much less stressful.  

About a month ago, we went to the gym and I started to boulder.  Half- way up, I came down.  It just   I thought to myself, I don’t think I should climb today.  My husband suggested I try an easier route.  I took his suggestion made it to the top and down, but something still felt off.
Falling Off Wall
didn’t feel right.

One more try…then if I still didn’t feel right, I would stop.

Three quarters of the way up the wall, I reached for the next boulder and fell (about 15 feet).  Dazed,  and neck when I landed.  I knew I shouldn’t have been climbing that day.  I also knew after the fall, that I better climb one more time or I might never climb again.

I stood up, the inside of my head and my neck hurt from whipping my head
I discovered that the lessons I learned about climbing apply to writing.

1.       Stay on the Path – Like following a colored coded trail when bouldering in a gym, you need to create your writing path and write.  Identify a dedicated time for writing in your week.  Your writing time is not for emails, surfing the web, or social media. Just write!

2.       Find people to encourage you and guide you – Climbers watch each other scale the wall and provide suggestions on how to master a trail.  An effective critique group can help you find a new direction for your story or polish your manuscript.   Critique partners are there to urge you on, when you’ve hit the writing wall, or cannot muster the physical intelligence to complete a climbing route.

3.       Listen to your internal voice – The day I fell off the wall, I should have listened to my internal voice and called it quits for the day.  Sometimes when working with agents and editors, you can get conflicting advice or be asked to do a rewrite that just doesn’t seem right.  A friend of mine’s agent recently had her rework her manuscript before she sent it out to publishers.  She didn’t agree with the changes, but made the changes.  After it was shopped around to a few publishing houses, the feedback she received was to go back to her original approach.  Sometimes too many voices get in a writer’s head.  It’s a delicate balance to know when to follow your intuition and when to listen to the critiques you are receiving.

4.       The only way past your fear is through your fear.  To be honest, I’m afraid of heights.  I just had to climb to get past my fear.  As a writer, what frightens you?  Are you afraid of rejection?   The only way to get past the fear of rejection is to submit your  writing for publication.  When you receive a rejection, instead of being demoralized, celebrate the fact that you are one step closer to finding the right publishing house.

5.       When you reach…make sure you footing is solid.  – When I fell off the wall, I reached without being in a stable position.  New writers often are so excited about getting published that they submit their work before it is polished.  If you don’t know the basics of writing and the publishing industry, you are not ready to submit for publication.   WOW! Women on Writing is a great resource to develop a strong foundation for your writing.

6.       After a big fall, get back-up and try again. – Did you recently receive a rejection letter?  Have you been unsuccessful in obtaining an agent?  Just keep writing, revising and when you are ready, submit your manuscript. Keep doing it, and it will become a path you have climbed before!

7.       You need instruction and training – Whether you are writing or climbing, studying with experts will enable you to move your work along.  I had to take a ropes class before I could belay someone else who was climbing under my guidance. You will need to learn beats and rhythm before you can write a rhyming picture book. 

8.       Take a break – At the climbing gym, when I need a break, I go to something else.  There’s yoga, weights, juice bar, internet, big comfy chairs, or even a ping pong table. There are times during your journey as a writer when it’s a struggle to make a story work.  My critique partner was struggling with a piece and she said it was making her brain hurt.    She needed to put the story away and do something else.  Sometimes working on another piece is enough, but sometimes you just need to get out of your writing chair and move. 

9.       Practice…Practice…Practice – It’s been more than a month since I’ve been to the climbing gym and I know I won’t be able to climb routes that I’ve already mastered.  The more you keep climbing or writing, the stronger your writing or climbing muscles become.

10.   Enjoy the journey — It’s not about reaching the top, it’s about the climb.  Being a writer is a journey.  Have fun and enjoy the process. You will feel great the next day, even if a little sore!






Mary Jo Guglielmo is a writer, educator, and life coach.   For more information check out DoNorth.biz
 


A Call for Writers to Find Balance

By Terry Whalin  @terrywhalin Within the publishing world, I’ve often heard it is harder to sign with a literary agent than to locate a publ...