A Case Study of a Book Fair Booth That Works

By Carolyn Howard-Johnson, author of the multi award-winning #HowToDoItFrugally Series of books for writers

I often encourage my clients to reach a bit farther than one expects from a new author--regardless of their expertise or experience. For one thing, the services available to authors (like spots at in book fair booths) are often bare-bones. The alternative may be to do-it-yourself and even make a profit which can then be used to boost the author's marketing budget for the future.

I once sponsored book fair booths at the LA TimesFestival of Books with Joyce Faulkner after we started a writers' group called Authors' Coalition.  Slowly and at considerable cost—one year at a time—I learned what works for book fairs, tradeshows, and other public events and what doesn’t. My booth partners and I used tons of value-added promotions including:

• We shared printing and postage costs of catalogs we produced ourselves that featured booth participants’ books and an invitation to the fair. With permission, we used the fair logo to give the catalog credibility. We sent our catalog to book buyers, media, and influentials like movie producers (because that fair is in the middle of Hollywood land).

• We produced a video/trailer featuring booth participants at an additional charge. The charge made it more likely that our video stars would use it for their blogs, websites, and other promotion both before and after the fair and we ran it on a large screen in our booth.

Note: Because CDs can be produced inexpensively in large quantities, we recycled much of the content we developed for these videos and trailers onto CDs to be given away. A participating author offered our freebies to visitors saying, “A CD for your PC?” Fairgoers rarely declined our offer.

• Books (often overruns or slightly damaged) donated by other authors became gifts-with-purchase of other books from our booth.

• A drawing for a gift basket was successful because it garnered the contact information of many readers. We shared that information with all booth participants, too.

• We produced totes and bags featuring our bookcover images and our booth number. We gave them to folks to carry the books they had purchased from us. These bags then became advertisements for our booth as our customers carried them around the grounds.

• Some of our booth participants wore T-shirts emblazoned with images of their bookcovers, their website addresses, and our booth number.

• Each participant produced posters that we used to decorate the booth.

• We had mini training sessions for our booth participants in which we urged them to talk up one another’s books, guided them through promotion possibilities and display techniques, and gave them resources for promotion materials.

Authors' Coalition eventually demanded too much of our time, but what we learned promotion possibilities has been useful ever since. We sometimes volunteer one or more of the above promotions in trade for an organization's booth fee. We sometimes consult with organizations who plan booths for their members. And, occasionally, we get permission from booth planners to let us piggyback our for-profit services on their booth plans with a percentage of the sales going back to the originating organization. That's a win-win for everyone.

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Carolyn Howard-Johnson is an award-winning novelist, poet, and author of the HowToDoItFrugally Series of books for writers. She taught editing and marketing classes at UCLA Extension’s world-renowned Writers’ Program for nearly a decade and carefully chooses one novel she believes in a year to edit. The Frugal Editor (bit.ly/FrugalEditor) award-winner as well as the winner of Reader View's Literary Award in the publishing category. She is the recipient of both the California Legislature's Woman of the Year in Arts and Entertainment Award and the coveted Irwin award. She appears in commercials for the likes of Blue Shield, Disney Cruises (Japan), and Time-Life CDs and is a popular speaker at writers’ conferences. Her website is www.HowToDoItFrugally.com.

Traditional Publishing and the Author Platform - Be Realistic

Best sellers happen to unknown authors. Getting on the New York Times Best Seller list happens. Breakout books happen to new authors.

But . . .

Yes, of course, there’s a ‘but.’ Statistically speaking, about 80% or more of all books don’t succeed.

Every new author needs to enter the publishing arena with open eyes. She needs to be realistic as to what’s required of her and what her chances are.

So, how do you help increase your chances of getting your book to succeed? How do you create a successful writing career, even if you don’t have a breakout book?

3 of the Most Important Tips to Effective Author Platform Building and Book Marketing

Whether you landed a book contract or not (if you’re self-publishing these three tips are just as important, if not more so):

1. You absolutely need an author website. And, it needs to be optimized.

Optimization means having the right domain name, the right website title and subtitle, using keywords, optimizing your blog posts, creating the ‘right’ web pages, using optimized images, and so on.

Another key optimization trick is to keep your website simple: easy to read, easy to navigate, and uncluttered.

If you want to learn how to create an optimized website, or if you already have one but need to optimize it, you should check out Bluehost. They have techs to help you get your site up and running for FREE if you get their hosting service.

You can get your website up and running in one day or take five days.
It’s got one-on-one with the instructor and video training.

2. You need an understanding of how to market you book.

According to the February 2013 issue of The Writer, “The slam-dunk team” article explains, “Publishing houses want a business partner, someone who’s going to work hard from the get-go, tirelessly promoting, working connections, and never saying no to an opportunity.”

Do you know how to blog effectively? Do you know about creating a subscriber list and using email marketing for more sales? Do you know how to work social media marketing to increase website traffic, boost authority, and boost sales?

These marketing strategies are all part of an optimized author/writer platform – they’re considered inbound marketing. While it’s all must-know-stuff, it can be easy to do.

There are lots of online opportunities to learn these skills. One super-effective and super-reasonable tool is this 4-week e-class through WOW! Women on Writing:

Give Your Author/Writer Business a Boost with Inbound Marketing

3. Put your website and new found knowledge to work.

It’s true there is much involved in building your platform and book marketing, but once you get the hang of it, it will become second-nature. Think of it like a puzzle. You have to put the pieces together before you get the results you want.

Have an optimized author website; create an Amazon Author Page; get book reviews; blog your way to traffic; use email marketing to promote new releases; and use social media marketing to widen your marketing reach.

Give your publisher what she wants: A book marketing savvy author.

4. This is a bonus tip:

According to just about all expert book marketers, including Chuck Sambuchino and Jane Friedman, you need to have all your marketing strategies in place before you even start submitting to book publishers or literary agents.

So, if you’re writing a book or you’re in the submissions process, be sure to get your author platform and book marketing strategies in place.

Be able to tell a publisher or agent that, YES – you can help market your book.

This article was first published at:
http://karencioffiwritingforchildren.com/2016/11/06/traditional-publishing-and-the-author-platform-be-realistic/

Karen Cioffi is an award-winning children’s author and children’s ghostwriter as well as the founder and editor-in-chief of Writers on the Move. She is also an author/writer online platform instructor with WOW! Women on Writing.

You can check out Karen’s e-classes through WOW! at:
http://www.articlewritingdoctor.com/content-marketing-tools/

And, be sure to connect with Karen at:
Twitter http://twitter.com/KarenCV
LinkedIn  http://www.linkedin.com/in/karencioffiventrice


MORE ON WRITING AND BOOK MARKETING

SEO or Authors Part10 - Friendly URLs for Blogposts

The Ins-and-Outs of Contests and Your Book

How to Name Your Protagonist

An Evening with Publicist Jennifer Abbotts

"Creativity is, quite simply, a genuine interest combined with initiative."
Scott Belsky

Making connections, coming up with a plan, and setting goals are only part of what a publicist does, according to our New Mexico Society of Children's Book Writers and Illustrators March Shop Talk guest speaker, Jennifer Abbotts. Jennifer is a PR, marketing, and communications professional. She has worked with book festivals, award-winning authors, and major publishers. She previously worked in the publicity departments at Scholastic, J. Henry Holt Books for Young Readers, Little, Brown Books, and HarperCollins. Presently, she is freelancing.

What Exactly Does a Publicist Do?

Large publishing houses may have a publicity department, or publicity may be part of marketing. Most of these houses have at least one publicist.

First, the publicist takes into consideration where the author is in her career. From there, a plan is hatched locally, regionally and nationally. Services run the gamut, from sending books out to media, acquiring author interviews, making connections on social media, and setting up events and tours. When the paperback comes out, the publicity wheels spin once again.

What a Publicist Needs from You, the Author

In a word: goals. What are your goals? What do you want to accomplish with the publication of your book? What makes you unique? What do you have that no one else has to peak readers’ interest? If you’re an educator and you want to present yourself as such, then that’s your focus. Whatever you decide is your pitch, it needs to feel real, be at a level of comfort for yourself. That’s the best way to connect with your audience.

Jennifer pointed out that it is not always necessary to hire a publicist, but if you have a project moving forward and you’d like to get in touch with one, unfortunately there is no data base. The best way to find one is to talk to your agent and editor. Or google an author and look for their press release to get a name. Ideally, lead time is 6-9 months. The cost varies according to the project. We are fortunate that Jennifer graciously shared her expertise with us.

Image courtesy of: clipart-library.com

Welcome to my office:
Enter with a Happy Heart

Linda Wilson, a former elementary teacher and ICL graduate, has published over 150 articles for adults and children, and several short stories for children. She has recently become editor of the New Mexico SCBWI chapter newsletter and is working on several projects for children. Follow Linda on Facebook.

Tips for Journal Writing

We push forward to reach our writing goals, experience the pains, and grow through the struggle.  Let’s journal to settle in, put thoughts in order, and explore ideas that can springboard into article, essay or story—stepping closer to our milestones. In addition, journal writing relieves stress and provides a private place to work out issues.

Nine Tips:
• Write for yourself. Write daily, even just a little.
• A digital or handwritten journal is great for recording your thoughts, experiences and observations.
• Journaling helps develop your writer’s voice, write more conversationally, and practice.
• Continue from where you are right now. Capture the myriad of thoughts by free writing, working a book outline, or resolving what your character does next.
• Explore new ideas for promoting your business, your website or your blog. 
• Consider writing a series of posts to connect with your readers.
• Break down goal expectations and schedule milestones in doable pieces, baby steps too.
• I recommend, “The Story Within” by Laura Oliver. Chapter 9 titled “Journal to Freedom”. I find her book and particularly this chapter meaningful in my quest to enlarge my journaling experience and writing practice.
• You might find idea sparks at Creative Writing Now: https://www.creative-writing-now.com/what-is-a-journal.html

Steinbeck was a champion of journaling.  https://www.brainpickings.org/2015/03/02/john-steinbeck-working-days/
Working Days: The Journals of The Grapes of Wrath Paperback – December 1, 1990
“John Steinbeck wrote The Grapes of Wrath during an astonishing burst of activity between June and October of 1938. Throughout the time he was creating his greatest work, Steinbeck faithfully kept a journal revealing his arduous journey toward its completion."

How do you use journal writing and what tip would you add to the list?

Deborah Lyn Stanley is an author of Creative Non-Fiction. She writes articles, essays and stories. She is passionate about caring for the mentally impaired through creative arts.
Visit her web-blog: Deborah Lyn Stanley : MyWriter's Life

Find Mentors for Your Writing

Where do you get help for your writing?

By W. Terry Whalin

Who are you listening to and then applying that information into your life? Whether you call them mentors or not, whatever feeds into your life are voices where you are listening to information. It can affect the results of your life and work.  

As I think about my own writing life, it is built on a foundation of great lessons and teaching from other writers. In the early days of my freelance writing, I wrote many personality profiles of bestselling authors. I wrote these articles for different magazines but it gave me the opportunity to spend time with each of these authors on the phone or in person. I would quiz these authors about the details of how they practiced their craft and connected to their audience. My hour-long conversation contained a lot of information which never made it into my 1,000 word magazine article—yet built experience and lessons into my personal life.

In this article, I want to provide several resources which I use daily for inspiration, learning and mentoring in my life. The first one is from Darren Hardy, the former publisher of Success magazine. Some time ago, Hardy began the Darren Daily which is a short five day inspirational thought which comes via email. It's free and I listen to it early in the day when it arrives. You can begin getting it in your mailbox and listening to it.

The various books that I read is another way that I discover mentors. Last year I completed 2 Chairs (Worthy Publishing). The overall message of 2 Chairs is to make time every day to meet with God and listen to the Holy Spirit. For many years, I've been having a daily quiet time in the Scriptures. Each year I select a different version of the Bible and read it cover to cover in this time. While I thought 2 Chairs had a “different” title, I love the insight and wisdom contained in this book and recommend it. If you don't have this daily pattern of reading in your own life, I recommend it.

My third method of teaching and insight is to read my twitter feed. Maybe you go by once a day or several times a week and check the various articles. I read the various articles and information that I post—and I apply it to my writing and marketing efforts.  You will gain from it as well if you feed this information into your routine.

One of the keys to continued growth and learning is a personal commitment, then an attempt to find balance in your life.  There are days when I'm not learning and out of balance but it's something that I have as a continue force in my life. I hope these three ideas will help you find the mentors for your writing life.

Tweetable:

Who are your mentors in your writing life? Get some new ideas here: (ClickToTweet)
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W. Terry Whalin is an acquisitions editor at Morgan James Publishing. His work contact information is on the bottom of the second page (follow this link).  One of his books for writers is Jumpstart Your Publishing Dreams, Insider Secrets to Skyrocket Your Success. One of Terry's most popular free ebooks is Straight Talk From the Editor, 18 Keys to a Rejection-Proof Submission. He lives in Colorado and has over 205,000 twitter followers. 

When Naming Your Characters, Use the Whole Alphabet

I recently read a book where eight significant characters (which was a good percentage of the significant characters) had names that began with the letter A.  To make matters more confusing, it was a fantasy book, so many of the names were not familiar to us.  The worst combo was Avem and Avarum.   I constantly had to stop and think about who was who.

My mom was just telling me about a book where almost all the main characters had names four letters long, including Lena, Luna, and Lisa.

We, as writers, know our characters very well.  We know who they are and how they fit in and we would never confuse Avem with Avarum or Lena with Luna.  But our readers don't know our characters so well.  They may have only spent a few hours with them, not weeks and months and even years.   And trust me, some of our readers WILL confuse Zola and Zora or Fur'langye and F'galen.

So, here's my challenge:

1)  Sit down with any short story or novel you're writing and make a list of all the significant characters.  Bonus points if you also list any minor character who appears more than once.

2)  Analyze the list.  Look for names that start with the same letter, names that rhyme, and other similar-sounding or similar-looking names.

3)  If you find two names that are too similar, change one.  "Wait!" you may protest, "I can't change their names.  That's like changing who they are!"  I know it's hard, but do it anyway.   You do NOT want your readers to have to stop and think about who is who every time a character comes into a scene.  You want them to stop and think about your mysteries or your characters' inner struggles or that particularly beautiful piece of writing they just read.  The sooner you change the name, the sooner you'll get used to the new one.  It sounds hard, but it'll be okay in the end.

4)  In your next novel or short story, use the list as you start naming your characters, so you don't have to go back and change anything later.

So, when can you let similar names slide?

-If it's really important to the plot or characterization

-If the names are distinct enough.  For example, you might leave Dr. Turgenev and Tom alone, because they're quite different, but if you have Trent and Trevor or Carol and Cheryl, change one.

Melinda Brasher's fiction appears most recently in Leading Edge (Volume 73) and Deep Magic (Spring 2019).  Her newest non-fiction book, Hiking Alaska from Cruise Ports is available for pre-order on Amazon.    

She loves hiking and taking photographs of nature's small miracles.  

Visit her online at http://www.melindabrasher.com

One Way to Build Your Freelance Writing Career

Many people think they'd love to write for major magazines.

The trouble is, most of these people never spend the time, energy, and even money learning HOW to break in with these markets.

Here are a few tips to help you write for magazines and build a lucrative freelance writing career:

• Learn how to write a winning query.

You may think you know how to write a great query, but if your queries are not landing you at least a few writing assignments, then you're definitely missing the mark somewhere.

A winning query does more than let the editor know your idea for an article.

You need to hook the editor with your query the same way you will hook his/her readers with your article.

• Learn how to study the magazine markets.

There is so much more to studying the markets than merely looking up the entry for a particular magazine in a current market guide.

Find out how to effectively study the markets.

• Provide editors with information and contacts they cannot easily find on their own.

This is not as difficult as it might seem, and it's one way to prove to an editor that YOU are the perfect writer for the particular piece you are offering.

• Be persistent.

Don't expect to break in with a major magazine on the first try.

It could happen.

But it probably won't.

Prove to the editor that you are serious about wanting to write for his/her magazine by being persistent.

Keep sending out queries to a particular publication until you begin to get some favorable and encouraging comments.

Note: This will start to happen once you learn the other tips here, even if you don't get an acceptance letter for one of your queries yet.

• Limit your queries to just a few specific publications.

It takes too much time and energy to carefully study more than just a few publications at a time.

Pick ONLY the ones you really, really wish to write for at first.

Study those publications and query those editors on a consistent basis.

• Don't try to sell your article ideas to just ANY publication.

Too often, beginning writers simply want to make a sale, so they query anyone and everyone.

Editors want to feel that you're trying to help them fill a need for their magazine, not merely make a sale.

Target your queries carefully.

Strive to help editors, and they will love you for it!

Writing for magazines isn't difficult once you know how to do it, and it's a great way to start building your freelance writing career.

Try it!

Before you get started, find out if writing for magazines is the perfect job for you!

Suzanne Lieurance is an author, freelance writer, certified professional life coach and writing coach, speaker and workshop presenter.

She has written over 35 published books and hundreds of articles for newspapers, magazines, and other publications. She lives and writes by the sea in Jensen Beach, Florida.

Get your free subscription to her daily mailing, The Morning Nudge, at www.morningnudge.com.