The Story Behind My “The more you. Know…” Motto

Making Publishing Decisions the Frugal Way

By Carolyn Howard-Johnson, novelist, poet, and
author of the multi award-winning HowToDoItFrugally Series of books for writers

 

The internet spreads a cruel notion among new authors. They are led to believe the well-respected publisher they are “sure” to acquire employs a magical entity who will apply literary voodoo to their manuscript and come up with the perfect book they dream of. The truth is authors might achieve that dream better by publishing their book themselves like Faulkner or Hemingway did or hire someone (or many someones) to achieve that goal. To carry that idea a little further, they might have to do much of what they think they’ll avoid with traditional publishers anyway. The stories we hear about the does, don’ts, and what ifs are often fairy tales borrowed from the centuries before this new millennium.

A more practical way to make publishing choices is to make a list weighing the suitability of the title of your WIP (Word in Progress), the author’s preferences, personality, and pocketbook and then break each of those categories into as many as an author can determine are applicable to their project. The graph you build will not make the decision for you—the idea that it’s always your choice is usually a bit of a fairytale, too. But it will give you a more realistic expectation for your WIP as well gaps in learning you still need to do. That process is never ending. 

 

Your list would look something like this. 

1.The title. 
    a. Some genres—even some writing styles—are simply

more difficult to get into print; that range of difficulty can

vary with the different aspects of publishing process from

covers to formatting, to interior design, to developing 

index that librarians expect in nonfiction books.

b. Some titles depend on publication within a current

timeframe that cannot wait for the traditional search for an

agent or publisher. Once a contract with a publisher is

signed, it can easily take a year to get a book to library and

bookstore shelves.

2. The author’s personality. 

a. How honest can the author be about their own strengths 

and weaknesses.

b. How willing is an author to learn what it takes to partner

with publishers or those they must hire.
3. The author’s preferences.

a. How flexible can the author be when they meet unexpected exigencies.

b. Can the author welcome input/demands regarding their creative work, or—minimally—be willing to ask or negotiate with a publisher’s team or those they must hire.

c. Some authors go in search of an agent before they are aware that most take about 15% of the royalty a publisher allots to what they think will be the author’s “share.”

4. The author’s pocketbook.

a. In any publishing scenario, there will be unexpected expenses—sometimes insurmountable. The most disappointing is ending up with a publisher who isn’t a true publisher, that is, it doesn’t cover important needs like marketing or charges hefty fees for what the author could better do themselves.

5. Time Considerations. That would be for the tune the author needs to invest to learn more about the different aspects or the process they believe is right for their situation as well how quickly the book must be available to the public to accommodate current or coming news cycles.

a. This list is long on possibilities and includes most

everything from marketing and PR skills like speaking,

making videos, etc. to the basics of writing a successful

query letter.

b. Most experts strongly suggest that the book cover not be

one of those you hope to do yourself, even if the author is

an artist. Book covers require a graphic artist with

marketing knowledge, knowledge of printing in color and

the delicate mathematics needed to make the cover fit

many elements of a book from book dimension to weight

of the paper to width of the spine.

 

You can see that both the success and joy of your publishing journey will depend on what you know. I borrowed the phrase “The more you know…” from the hours of TV I spent watching MSNBC on a cruise when their own ad campaign took place of paid ads to meet cruise system parameters. It started to make more sense when I finally turned my computer on to tackle the self-editing project I had planned for sea days. I had already spent a few years trying to sift through rumors at expensive writer’s conferences and critique groups populated by others as new to the publishing industry as I was. I could feel the truth to that MSNBC adage through to my bones.

 

The two best ways for authors to learn is to eschew how-to books written for everyone. To learn what I needed to know to avoid the publishing potholes I had been falling in. I now tell my clients to take specific classes in writing and other aspects of publishing at accredited universities which is also expensive, but their instructors and information are usually carefully vetted. I also tell them to read books—even used paperbacks from Amazon—written by those same instructors or experts—people with lots of experience learning the stuff our traditional industry expects of us! Eventually I became one of those instructors myself (at UCLA) and started to write texts for my classes and for everyone else including the emerging do-it-yourselfers. You know, not for everybody but books precisely for the needs of publishing authors.

 

Here is a list of those books and there are more recommendations in the appendixes of each one: 

 

The Frugal Book Promoter, The Frugal Editor, The Great First-Impression Book Proposal, Great Little Last-Minute Editing Tips for Writers from Modern History Press as well as

How To Get Great Book Reviews Frugally and Ethically that was self-published and will soon be available in a second edition from Modern History Press. Hurry! Amazon was showing a 46% discount on the Book Proposal paperback! 

MORE ABOUT TODAY’S COLUMNIST

Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally Series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. The books in her HowToDoItFrugally Series of books for writers have won multiple awards. That series includes The Frugal Book Promoter and The Frugal Editor which won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. How to Get Great Book Reviews Frugally and Ethicallylaunched to rave reviews from Jim Cox, Editor-in-Chief of Midwest Book Reviews and others: 

 

“How to Get Great Book Reviews Frugally and Ethically [and other books in the series] could well serve as a textbook for a college Writing/Publishing curriculum.”

 

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts. 

                  

The author loves to travel. She has visited nearly 100 countries and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague. She admits to carrying a pen and journal wherever she goes. Learn more about her books for writers and her creative work in the media room on her website.

When Words Don’t Say What You Want Them To

How to Avoid Embarrassment Using the History of Words

When Is Nice Anything but Nice

By Carolyn Howard-Johnson, author of the newly released
Third Edition of The Frugal Editor

My favorite resources for keeping up with ever-shifting English grammar appear to be games at first glance, something I prefer not to waste my time on but somehow also get hooked on. Still, I have several quickie newsletters that appear in my mailbox because with the first few—the likes of Word Genius and Word Smart—I realized they were great tools for editors—and for those occasions when all writers choose to break that rule about always hiring a professional editor. You know when you do it, and I know when I do it—usually when I’m in a hurry or when I’m writing promotional material. Ahem! 

I sometimes break another rule, too. I subscribe to these letters when new ones arrive unbidden, unannounced, and unrecommended. As an editor who knows that smart editors need to hire editors whenever possible, too, I find they help me keep my skills ahead of the curve. That I have never unsubscribed is informal proof of their value.

Sometime in about 2023 one of these letters asked,  “Have you ever stopped to think about the true meanings behind the words we use every day? While we may use these words without a second thought, they often carry deeper significance and historical context that we may not be aware of… .”

That quotation lead me to the word nice which I have long subconsciously avoided. And I have recently been annoyed with a new series of TV ads—probably a very expensive one—that assumes women everywhere prefer the word “nice” over “artistic,” “stylish,” or any of the other possibilities listed in about any thesaurus a writer might use. The producers must have no notion of the word’s history or even a built-in awareness that there might be times it is better avoided.

Of course, we have all used nice to mean something agreeable. But originally it meant something quite different and, as words are prone to do, morphed over time. Think of the  word bad as a recent example of just such a change. Occasionally one of those alphabetical generations who began to use it to mean its opposite. I am aware of it, but it still throws me for a loop when they do! 

A caveat: When you’re writing, you can’t count on the tone of voice to indicate satire. There are ways to do it with dialogue, description, context. But you have to identify the problem to use one of those techniques. 

Nice derives from the Latin nesius which means unknowing or ignorant. That eventually changed to suggest foolish or simple before landing on its current most-commonly used meaning. Still, occasionally we become aware of its double meaning, usually from the tone of voice used to indicate irony as in “Well, ain’t that just nice.” When the word nice comes to mind for us writers, it might be a good time to click on the synonym feature of your word processor to find a word that is less loaded with hidden meanings. 

Take special care with some words or phrases being used in the news these days. They have come to be referred to as dog whistles. In politics it might be referred to as code. You might not catch the meaning, but the most radical members will. Some of their history might impart an unintended association with the humankind’s least admirable tendencies. Of course, when you spot one it’s your decision to use it…or not.

-----

With each issue of Karen Cioffi’s #WritersontheMove blog, Carolyn Howard-Johnson shares something writer-related she hopes might save some author from embarrassment (or make the task of writing more fun or creative). The third edition of The Frugal Editor from Modern History Press includes a chapter on some of the words most misused by the very people whose business it is to know them and to give publishers and authors the exposure needed to reach bestseller status. It is the second multi award-winning book in her HowToDoItFrugally Series of books for writers with lots of those important changes in it like the new uses for gender pronouns and a chapter on how backmatter can be extended to inform readers as well as nudge book sales all within the realm of acceptable practices—ancient or new. Find it on Amazon’s new buy-page offered in for paper, hard cover, or e-book series. (The availability of that new page for book series Amazon offers authors is another of the #FrugalBookPromoterTips she posts on Twitter (X).)

 

Dialogue’s Ten Basic Can’t-Go-Wrong Rules

 

Ten Easy Ways to Keep Dialogue Sharp
And Why the Average Author Needs to Know Them

 

By Carolyn Howard-Johnson

Author of The Frugal Editor: Do-It-Yourself Editing
Now In Its Third Edition

 

Let’s start with the second part first because you, the author, are reasonably sure 
your published work will receive attention from the best editors ever, 
and in the meantime, running small documents past friends, relatives, and even English teachers
likely won’t cut it. This article covers grammar and dialogue that
  English Departments’ don’t offer until college and then only if you happen
 to choose it as an elective or major in creative writing. 
PS: If you write nonfiction, and are avoiding anecdotes to make 
your work sparkle, you’ll have tools enough to make your characters speak!

 

Dialogue’s Ten Basic Can’t-Go-Wrong Rules 

 

1. Keep it simple. "He said" and "She said" will usually do. Your reader is trained to accept this repetition.

 

2. Forget you ever heard of strong verbs. Skip the "He yelped" and the "She sighed." They slow your dialogue down. If you feel need them, look at the words—the actual dialogue— your character used when he was yelping. Maybe it doesn't reflect the way someone would sound if he yelped. Maybe if you strengthen the dialogue, you be glad to ditch the overblown tag.

 

3. When you can, reveal who is saying something by the voice or tone of the dialogue. That way you may be able to skip tags occasionally, especially when you have only two people speaking to one another. Your dialogue will ring truer, too.

 

4. Avoid having characters use other characters' names. In real life, we don't use people's names in our speech much.  We tend to reserve using names for when we're angry or disapproving or we just met in a room full of people and we're practicing out social skills. Having a character direct her speech to one character or another by using her name is a lazy writer's way of directing dialogue and it will annoy the reader. When readers are annoyed, they will not be immersed in the story you are trying to tell.

 

5. Avoid putting internal dialogue in italics. Trust your reader and your own ability to write in a character's point of view. Whichever point-of-view you have choses for your narrative will let your reader surmise who is speaking.

 

6. Be cautious about using dialogue to tell something that should be shown. It doesn't help to transfer “telling” from the narrative to what a character’s is saying. Professionals will know what you are trying to do and your reader will just think that character is long winded.

 

7. Don't break up dialogue sequences with long or overly frequent blocks of narrative. One of dialogue's greatest advantages is that it moves a story along.  If a writer inserts too much stage direction, it will lose the forward motion and any tension it is building.

 

8. Avoid having every character answer a question directly. Some people do that (say a sensitive young girl who has been reared to obey her elders) but many don't. Some veer off with an answer that doesn't follow from the question asked. Some are silent. Some characters do any one of these things as a matter of course. Some do them purposefully, perhaps to avoid fibbing or to change the subject or because they are passive aggressive.

 

9. Avoid dull dialogue that doesn't help draw better characters or move the action forward. Forcing a reader to hear people introduce themselves to one another without a very good reason to do so is cruel and unusual punishment.

 

10. Use dialogue to unobtrusive plant a seed of intrigue. If a character brings up a concern that isn't solved immediately, you can heighten the page-turning effect until you are ready to supply the “great reveal.”

 

Though this article will have writers using professionally-written dialogue to liven everything from their nonfiction to their novels, I strongly recommend 

Tom Chiarella's Writing Dialogue published by Writers' Digest. For more on editing in general—from editing query letters to turning unattractive adverbs into metaphoric gold—find my The Frugal Editor in its third edition on Amazon.

 

Next month, right here on Karen Cioffi’s Writers on the Move
blog, I’m planning another list that
will give you ten reasons why knowing more 
editing than your do already might make

You a better (and happier) writer. 

 

MORE ABOUT TODAY’S WRITERS ON THE MOVE CONTRIBUTOR

 

Carolyn Howard-Johnson was an instructor for the UCLA Extension Writer's Program for nearly a decade. The first book in her HowToDoItFrugally Series of books, The Frugal Book Promoter, won USA Book News' Best Professional Book Award and Book Publicists of Southern California's Irwin Award. The second, The Frugal Editor, is the winningest book in her HowToDoItFrugally Series of books for writers (The first edition was named best of 2004 by USA Book News. ) It includes many editing tips on dialogue, the use of quotation marks and more and the third edition includes even more. Learn more at www.howtodoitfrugally.com. 

 

 

 

 

New Inspiration for Bloggers

A little story about chapbooks

 

New Inspiration for Bloggers

 

By Carolyn Howard-Johnson, multi award-winning author of
The Frugal Book Promoter

                                                        From Amazon’s New Buy Page for Series Only

Many of us who use blogs to promote think of them as diaries best kept cloistered under lock and key, as a path to writing a book one entry (chapter) at a time as Lisa Cron suggested in her book Wired for Story, or as something too new or techy to be bothered with. Some authors might spurn them because they are used so frequently for marketing which they would prefer to avoid altogether and others might still feel queasy when they succumb to marketing for the good of their book. I am going to tell you how to rethink blogs, re-invent them with something ancient and outdated, and generally make you love them.

 

When I was an instructor for UCLA’s renowned Writers’ Program the storyteller in me made me tell my students about chapbooks before I told them about the far-reaching value of blogs. I combined the tech and romance in my story. I knew my students—being writers—would respond to a good story, too. It’s the story of chapbooks and their creators, the peddlers, the people called “chapmen:”

 

“Once upon Elizabethan Times—some time after the advent of the Gutenberg Press when common folk were just learning to read—roving peddlers wandered from village to village selling a variety of needs to the populace and they were called chapmen. It came to pass—as it always does in old tales—that one enterprising (and creative) chapman began to give away small promotional booklets showcasing his products to those who came by his cart. His booklets were so effective he began including a poem he had written in them. Or a story. Or his drawings. Those booklets soon became treasured literary and artistic works from the poems inside to their hand-stitched spines and handmade covers. Soon his customers began talking about their chapman, perhaps seeing him differently than before.

 

“I suspect that occasionally our chapman offered an extra booklet to give to a friend. Our chapman was for his audience a welcome diversion in the villager’s lives as well as a more affluent chapman than most, so the books he gave away—unbeknownst to him—inspired other itinerants to emulate him and all the British Isles was calling these artistic sales tools “chapbooks.”

 

That’s why, dear authors, we use the word “chapbook” for small books of poetry today. But we can also use them—as he did—as a kind of viral marketing scheme, one that encourages interaction between the poet or storyteller and customer.

 

They can be artistic with handmade endpapers and silken bookmarks or simple booklets barely large enough to meet Amazon’s requirements for publication. They can be reasonably priced or cost lots of money and time. I plan to use one when the next book in my HowToDoItFrugally Series of books for writers is released in the new year. It will be the frugal kind (of course!) from Amazon’s KDP!

 

Chapbooks can be sold at online bookstores or given away for their promotion value at book signings and presentations. I might include tips from the new book, a special offer to those who buy extras as gifts, and even poems or story excerpts for the books I have planned for the whole of 2025.

 

It seems writing finds a way to adapt to new technologies so why not re-adapt chapbooks to your needs. Without realizing it, the world of technology brought us a newbie chapbook with blogs. The basic concept is the same, but they let us reach farther and do it faster than the chapman could. So the question is, what will you use? Blog? Chapbook? Or both?

 

MORE ABOUT TODAY’S CONTRIBUTOR

 

Carolyn Howard-Johnson is a novelist, poet, and the author of the multi award-winning HowToDoItFrugally series of books for writers (http://www.howtodoitfrugally.com). The flagship book in that series is now available in its 3^rd Edition from Modern History Press. Her #thefrugalbookpromotertips feature Amazon’s new buy pages dedicated to book series at no extra cost. If you write a series, find hers as an example at https://amazon.com/dp/B0BTXQL27T. She also has a series of poetry chapbooks cowritten with Magdalena Ball at https://www.amazon.com/dp/B0CFKMM9FN.

Carolyn also blogs writers’ resources at Writer’s Digest 101 Best Websites pick www.sharingwithwriters.blogspot.com and her www.sharingwithwriters.blogspot.com is a NO #bookbigotry site that aims to extend the exposure for reviews no matter the publish date or the press it is printed on. Find submission guidelines at https://tinyurl.com/SubmitReviewTNBR and other free opportunities by clicking on the round silver icons in the right column.

Most Serious Mistake Authors Make for the Success of Their Books

Preplanning for Jump Starting Your Book with Reviews

 

One of the first badges made for the Third Edition 

of Carolyn’s flagship book in the HowToDoItFrugally Series of 

books for writers. See the whole series at 

https://www.amazon.com/dp/B0BTXQL27T. 

Dear Subscribers and Visitors:

I still working madly on the second edition of my How to Get Great Book Reviews Frugally and Ethically with Modern History Press. It was time for a new one because getting reviews is so important and because there is so much new in the Wonderful World Wide Web surrounding the publishing industry (yep, four w’s!) to deal with these days. I hoped to have better news for the introduction of its release with this more important aspect of releasing a book that most authors miss out on.  Thus, think of it as a sneak preview with more on this topic to come!  

That book is still needed because using query letters and ARCs before a book’s release is still a mystery to so many. And, of course, reviews are still one of our very most useful (and successful) marketing devices. So please keep it mind! 

So this will be short. It’s something for you to copy-and-paste or bookmark somewhere it won’t get lost. You might also install a likely date on your calendar—at least four months before the expected release date or the book you are working on right now. I know. Appalling. But that’s a conservative estimate of the time your pre-release review campaign needs to  be ready to go before you type in those last three oglethorpes. No, I am not kidding. Here is a little excerpt from that new edition to get you fired up: 

 

My clients and readers hear me talk about preplanning often because human beings so often play the waiting game. It’s no different in the world of getting reviews. Preplanning for your first review-getting campaign is no small thing. It is essential to getting reviews into what I call the supermedia—that’s the media that other media and publishing industry gatekeepers rely on to give them the publishing world’s current news. That’s where you book needs to have a klieg light shining on it get the kind of exposure when and where it is most needed to assure your dream of selling lots of copies, of becoming a bestseller. That early review-getting campaign should include the news of your book’s release along with beautifully written and ethical reviews of your book. 

 

If there was ever harmful information being bandied about in the publishing world, this is it: “To promote your book, especially to get reviews, you should have a book available online or in print for reviewers to actually read,. You needn’t wait to have proof copies or ARCs (advance reader—or reviewer—copies) before you can ask for reviews. Authors who believe these rumors spread by web grapevines will miss their only opportunity to pitch a review to big review journals and to get the most exciting blurbs possible for the backs of their books.

 

The kind of query and ARC you are expected to provide to a reviewer depends on the kind of reviews you are trying to get, of course, but even the most sought-after review journals may accept manuscripts, galleys, or other means as review copies—all covered in detail in my How to Get Great Book Reviews book. It isn’t easy but the exposure you’ll get just as your book is released is well worth pursuing, When I was working as an assistant editor at Hearst’s famous Good Housekeeping Magazine, we started our decision-making for our holiday issue six months in advance and our stories weren’t always current news. That was necessary production time. Our stories that involved authors often had nothing to do with the release of their most current book. We authors need to know this kind of thing to work on our patience-and preplanning quotient!

 

Caution: In this world of ever-growing AI (artificial intelligence), I frequently mention the important decision authors and publishers must make according to their tolerance for risk in any given situation. A real paper copy is considered more plagiarism- and AI-resistant than e-books and that is true for ARCs, too.

 

I hope we’ll talk more about increasing your chances of getting expert reviews and some others (I call them “forever reviews. This is just your heads up that it is almost never too early, but it can be too late —to start working on the review process for your book. The publishing industry isn’t trying to keep it a secret from authors and publishers. It’s just that the system has been around a long time, there is so much new to know, there is so much misinformation out there, and, frankly, (Breathe!)  there are so many newbies just waiting to be taken advantage of.

 

So, next when you get that alert message from your calendar, let’s talk. If the starving authors among you can’t afford to buy my book, let me know by sending an e-mail to me at HoJoNews   @.   AOL    dot.   com with “Carolyn’s #AuthorsHelpingAuthors Project.” 

 

Disclaimer: This isn’t an exact excerpt from the How to Get Great Book Reviews Frugally and Ethically. It has been liberally tweaked so authors and publishers can get information they need to save good books from never getting the great start needed to propel their success and to help build long writing careers.

 

MORE ABOUT CAROLYN

The Image Amazon Makes for Authors with Series--Free!

 

Once a month Carolyn Howard-Johnson shares something writer-related she hopes might save some author from embarrassment (or make the task of writing more fun or creative) here on Karen Cioffi’s #WritersontheMove blog. This is an extra promotion that Karen graciously offered me after the release of the second edition of my How to Get Great Book Reviews Frugally and Ethically.It is part of her multi award-winning #HowToDoItFrugally Series of books for writers from Modern History Press including the third edition of The Frugal Editor . Find them all on Amazon’s new buy-page for series where the e-book versions are all offered with a single click. (The availability—free—of that new page for book series is another of her #FrugalBookPromoterTips she shares regularly on the social network X at www.twitter.com/frugalbookpromo.)

 

Carolyn finds time to blog all things publishing at her SharingwithWriters blog between serving her clients and writing new books.