Writing, publishing, book marketing, all offered by experienced authors, writers, and marketers
You Can Reach Your Writing Goals
Pitching Goals
It may be summer - and baseball season - but that's not the kind of pitching I am talking about.
Pitching - sharing your ideas, books, expertise in an effective and persuasive manner - is essential, no matter what your business. On a recent GoalChat, I discussed Pitching with Dave Bricker, Paula Rizzo, and Michael Roderick. Dave Bricker is a Business Storytelling Expert, Speakipedia; Paula is a Media Consultant and Trainer, Listful Living; and Michael is a Connector, Small Pond Enterprises. The trio shared what is pitching … and what it is not. Dave, Paula, and Michael also talked about how to create a pitch, as well as what it takes for you and your pitch to stand out and succeed.
What Goes into a Pitch
- Paula: The hook, the twist, and the takeaway
- Michael: Accessibility, influence, and memorability
- Dave: A pitch is a CAST Call: Conflict, agitation, solution, transformation, and then a call to action
Watch Our Conversation:
Goals
- Dave: Stop talking about yourself and start talking about the person you are serving
- Paula: Make a list of the questions you are always answering; a pitch is not about what you know, it’s what others care about
- Michael: Step out of the longest line; those are full of the people who do not think they have a shot and getting access. Instead, find innovative ways to do the outreach; you never know the amazing results waiting for you
Podcast Guesting Goals
Part of being an author is putting yourself out there, sharing your knowledge, and cultivating new audiences. A great way to do that is to be a guest on podcasts.
On a recent GoalChatLive, I talked about podcast guesting with Mike Allton, Head of Strategic Partnerships at Agorapulse; Jackie Lapin, founder of SpeakerTunity, and Anastasia Lipske, founder of Access Speakers. Mike hosts multiple podcasts, while Jackie and Anastasia focus on helping experts find stages … and microphones.
How to Find Podcasts to Guest On
- Mike: Decide what kinds of show, topics, audiences, and start listening to those kinds of shows
- Jackie: Google podcasts on your topic, make sure it’s still recording new episodes
- Anastasia: Search topics on ListenNotes.com and then look the shows up on Apple podcasts to check out the most recent episodes; before pitching yourself, do your due diligence and make sure they interview guests
How to Be a Good Guest
- Anastasia: Be smart, be helpful; bless the audience with your knowledge
- Jackie: Have a media kit to send to the host after they book you. This includes your bio, on-air intro, 20 questions you want to be asked (in order), and the “learn more” page with your contact info and social media links
- Mike: Have the gear, you need to look and sound good
- Mike: Talk about the pains and problems that you solve, add value
- Anastasia: Share the episodes; no host ghosting
- Jackie: Use quotes from your episodes (and/or testimonials from hosts) in your speaker sheets
Watch Our Conversation:
Goals
- Mike: Carve out time to repurpose a clip out of a previous podcast
- Anastasia: Ask friends and clients what shows they listen to that they think you should be on
- Jackie: Book 3 hours in your calendar every week to dedicate to podcast guesting activities
Honoring Your Voice
As a writer, your voice is one of your most powerful assets. Whether you write fiction, non-fiction, novels, screenplays, marketing copy, you must accept, harness, and amplify that power to make the most impact with your words.
On a recent GoalChatLive, I discussed Honoring Your Voice with Stacia Crawford, David H Lawrence XVII, and Richard Walter. Stacia is a media strategist and founder of Stay Ready Media; David, who is an actor, voiceover artist, and educator, is founder of Narrate Your Own Book; and Richard, a long-time (now retired) screenwriting professor at UCLA, is a screenwriter and author, whose latest book is called Deadpan. The trio, who work in various aspects of storytelling (PR, voiceover, and writing), talked about the power of words, owning your voice, and more.
How to Honor Your Voice
- David: Your voice is far better than you think it is; realize the value of being human
- Richard: Stop striving for perfection
- Stacia: Make sure you have something worth saying
Watch Our Conversation:
Goals
- David: Reframe how you look at your voice
- Richard: Allow yourself to get distracted
- Stacia: Stop worrying about what other people think; your voice, your message, is unique to you
Writing & Publishing Goals
Do you have writing and publishing goals? If you landed on this blog, I am guessing the answer is "Yes."
On today's GoalChat, I spoke with authors/educators Amy Friedman, Marita Golden, and Susan Shapiro about the topic. Amy Friedman is author of Desperado's Wife and publisher at Out of the Woods Press, Marita's fiction and non-fiction titles include The Strong Black Woman and A Woman's Place, and Susan's books include The Book Bible and The Byline Bible.
If You Want to Get Published
- Susan: Research potential publications first. Read what they publish, before you pitch
- Amy: Decide what you want, writing-wise, and then figure out what that means
- Marita: You need to know how hard it is and how good you have to be
Watch Our Conversation:
Writing Goals
- Susan: Write three pages about your most humiliating secret ... that you can put your name on
- Amy: Write three pages in a style or genre you haven't tried
- Marita: Write three pages from a point of view of doing something out of character
- Marita's Bonus Goal: Write a letter to yourself, congratulating yourself for being a badass
Prioritizing Personal Goals
What Are Personal Goals
- Erik: Checking in with yourself
- Nona: Quality of life
- Michaele: Managing work and family effectively
Goals
- Michaele: Beyond networking, find your core group of supporters. And let them know/show how much you appreciate them
- Erik: Get more and better sleep
- Nona: Do at least three things per day that stretch you a little
Watch Our Conversation:
Final Thoughts
- Nona: Don’t let your goals scare you. There’s never a perfect time to do the things you want to do
- Michaele: Now is the time
- Erik: Maybe now isn’t the time. But still write down the things. Soon may be the time
Goals for Winning
Winning Words to Live By
- Aime: “I’m tired is not the time to quit.”
- Annie: “Yeah, why not”
- Liz: “Leave me alone”
Winning Goals
- Annie: Phone a friend who doesn’t realize you feel like they are neglecting you Aime: Get out of your comfort zone Liz: Literally jump for joy
Watch Our Conversation:
Final Thoughts
- Annie: To appreciate what you’ve got, make the best of what you’ve got
- Aime: Gratitude goes a long way
- Liz: Another therapist told me: Your head is the secretary. The gut is the boss. The gut says, here’s what I want to do. The brain makes it happen. Don’t confuse the two. Don’t let the brain start making the decisions
Writing, Reading & Learning
Their Writing Proceses
- Guy: Begins with the premise, does 2 to 3 years of research, then outlines, writes first draft, edits, edits, edits, does more research, more edits.
- Judy: Starts by dictating to get the ideas out, since she edits too much when writing. Also, she uses music and aromas to get in the zone, since the more senses you can involve, the deeper your writing.
- Lisa: Uses her teaching background and gives herself homework. She seeks inspiration - music, notes, videos - and uses that as resource.
Writing Goals
- Judy: Find something you are grateful for and write about it. It sets you up for a positive mindset … you will be far more productive
- Guy: Learn to love to learn. Find out what you want to know and then learn it.
- Lisa: Get a book out of the library and start reading it.
- Summary: Write for 5 minutes a day, learn for 5 minutes a day, read (or listen to an audiobook) for 5 minutes a day
Watch our conversation.
Final Thoughts
- Lisa: Take advantage of the change of season to set goals and make new plans.
- Guy: Never let your past define your future. Keep moving forward. You and your writing will get where you want to go.
- Judy: Your book marketing is like growing a garden. Plant new seeds every day.
Creativity Goals
Tapping Into Your Creativity
- Damion: Work on the things you can control and stop worrying about the things you can’t. You may come up with solutions when doing other things
- Chari: Get outside of your head. Try running, exercise, brainstorming
- Damion: Spend time alone, even if it’s only for 5 or 10 minutes
- Chari: Give yourself permission to explore. Curiosity and collaboration are also super-helpful
Creativity Goals
- Damion: Challenge yourself. Find 15 red things (or green things or blue things) and write down why are they connected. See how they tell a story about you
- Chari: Take 15 minutes to do what you want to do for yourself
Watch our conversation.
Final Thoughts
- Damion: It’s okay to give yourself permission to enjoy things. It's such an important part of the creativity process.
- Chari: Just do it!
Self-Advocacy Goals
How to Self-Advocate
- Jackie: Stop worrying about how everyone will react to what you are doing. Ask yourself:
- What is the worst thing that can happen if I do this?
- What is the worst thing that can happen if I don’t do this?
- What’s the best thing that can happen if I do this?
- What’s the best thing that can happen if I don’t do this?
- Bob: Get clarity. If you know your purpose, it helps you align with self-advocating, since it’s in service to others.
- What do I want?
- Why do I want it?
- Why don’t I have it?
- What am I willing to do to get it?
- Jamie: Practice.
- Take a video of yourself self-advocating!
Self-Advocacy Goals
- Jamie: Become aware of what stops you from sticking up for yourself. When that happens, write it down, so you can objectively look at what is happening.
- Jackie: Write long-hand where you are vulnerable and why, and why you hesitate about advocating for yourself. Then think about how you learned it and change the story to include “I can do this.”
- Bob: Make a list of top 5 things you are not self-advocating. Pick the one that is least scary. Set a deadline to get it done.
Watch our conversation.
Final Thoughts
- Bob: Gratitude. Being grateful goes a long way.
- Jamie: You have a voice and it needs to be heard, so others can learn from you.
- Jackie: Your voice is your superpower. Advocate for others, as well as yourself.
Pivoting Goals
Things to Keep in Mind
- Cheri: When you are exploring new things, people may try to throw a safety net over you and dissuade you; stay away from the safety net people. Use your instincts
- Jennifer: Trust your gut. And, trust the process.
- Matt: You can take a left turn and still stay in your area of expertise.
Pivoting Goals
- Matt: Read a story to your children. Kids don’t remember the grand gestures. They remember the quality time. Don't have kids? Spend quality time with yourself
- Cheri: Get out in nature. Cheri has a morning momentum practice
- Jennifer: Start reading a book that can inspire you. Reach out to someone you’ve always wanted to meet; get out of your comfort zone
Watch our conversation.
Final Thoughts
- Jennifer: Just do it!
- Cheri: Trust yourself, trust the journey you are on. Be the happiest person in the room!
- Matt: Sometimes left turns happen to you; be aware of the opportunity!
Woo Goals
To Tap into Your Woo
- Cliff: Try meditation. Dedicate 5-10 minutes a day for starters.
- Christy: Practice gratitude and extend blessings to others. Tell the universe that you are open to blessings – be clear, but leave it open. Trust!
- Annie: Practice radical self-forgiveness
Woo Goals
- Annie: Take the one thing off of your todo list that is nipping at you
- Christy: Take action on the thing that will make a difference. Invoke the woo and take the energy to act
- Cliff: Read a book that will introduce you to new ways of thinking
Watch our conversation.
Final Thoughts
- Christy: Trust yourself and trust the universe
- Cliff: Whatever you focus on consistently, you will tend to manifest into your life
- Annie: Be kind to yourself
Letting Taylor Swift’s Genius Guide Holiday Choices
Vintage Vroman’s Bookstore Chirstmas Stars (Pasadena, ...
-
Contributed by Margot Conor I started looking for alternative platforms for my creative writing process. Moving all my projects is a dau...
-
Contributed by Margot Conor Maps are a great addition to your book and readers love them. It is a visual assist to the worldbuilding you cr...
-
by Suzanne Lieurance Many new freelance writers are confused or intimated by sidebars. But that’s usually because they just don’t understa...





.png)


.png)




