Contributed by Carolyn Howard-Johnson
This came in as a response to my recent blog post on Amazon at Sharing with Writers.
Because it is from an independent publishing expert, Michael N. Marcus, I thought Writers on the Move would like to see his views, especially because I hear so often that small publishers and independent authors are eschewing Amazon.
By Michael N. Marcus
I can't understand why writers want to sell books from their own websites (or from vanity publishers' websites) instead of from Amazon or B&N, etc.
The 20% that the online booksellers keep on a $20 book is $4.
If a self-publisher ships it from the publisher's own inventory, the flat-rate Priority Mail fee is $4.85 (more than what would be paid to Amazon).
The fee for shipping one pound by Media Mail is $2.38 (less than what would be paid to Amazon), but the service is slower than Priority Mail and does not include delivery confirmation. Confirmation adds about 70 cents.
Lightning Source charges from $3.80 to over $40 to drop-ship a book to a publisher's customer. However, the shipping fee is built-into the printing fee for orders placed through online booksellers. (Printing and shipping a 300-page book to an Amazon customer costs $5.40.)
So, Priority Mail costs a little bit more than what Amazon or B&N or other online booksellers would keep, and Media Mail costs a little bit less. The numbers change depending on the cover price and weight of a book.
But when you consider that many millions of potential buyers can find a book by searching on Amazon.com or B&N, but almost no one will find the book on an author's own site without a lot of PR and paid advertising to send them there, relying on the big booksellers should be a no-brainer.
Michael N. Marcus
~president of the Independent Self-Publishers Alliance, http://www.independentselfpublishers.org
~author of "Become a Real Self-Publisher: Don’t be a Victim of a Vanity Press," http://www.amazon.com/dp/0981661742
~author of "Stories I'd Tell My Children (but maybe not until they're adults)." http://www.silversandsbooks.com/storiesbookinfo.html
~Blogging at http://BookMakingBlog.blogspot.com
Those who would like to see more thought-provoking articles on publishing will want to subscribe to my award-winning blog, Sharing with Writers (www.sharingwithwriters.blogspot.com) and to my interactive newsletter by sending an e-mail with SUBSCRIBE in the subject line to HoJoNews@aol.com.
By W. Terry Whalin Let's face it head on. Everyone has a bad day. You know what I'm talking about. When you walk out to your ...
You may be an author or writer who takes the time to comment on other websites. This is an effective online marketing strategy. It builds br...
by Valerie Allen When naming your characters it’s tempting to give your friends, family, or coworkers a chance for their 15 minutes o...
By Carolyn Howard-Johnson Awards Set Your Book Apart But Ya Gotta Enter Contests to Get ‘Em Excerpted from the new edition of The ...