Sunday, April 18, 2021

Marketing Engagement & Optimization: Balancing Your Process

 


by Deborah Lyn Stanley

Because Promotion and Marketing is about the reader, you’ve created a quick way to find your writing online. You have optimized your metadata, keywords, and search engine data for prompt findability. You have outlined a plan to deliver consistent content of value to your readership.

Today, let’s talk about balancing the work of delivering worthy content and marketing—getting the word out to more readers. You deliver through articles and books: by blogging, podcasting and videos. That’s the work of writing. Without writing, sharing with your readers becomes seriously lacking or old. Further, your readers will move on to follow other authors. So, how do we handle this juggling act?

Scheduling Tips—first creativity, then the business of writing:
•    When are you daily the most creative? That’s when you write. Creative time takes a great deal of energy, plan for it.
•    Do you write every weekday? Good, kept it and guard the time.

•    How do you handle the business end of writing; sending out queries, outlining your next book or article, or meeting with your writer’s circle? Can you move these to a few hours, a couple times a week?
•    Social media posting, promoting and marketing: these business tasks need less energy.
•    Write book reviews and promote them on your social media pages. Also seek outlets for promoting reviews you’ve received for your books (such as The New Book Review https://thenewbookreview.blogspot.com )
•    As Carolyn Howard-Johnson says in The Frugal Book Promoter: “Stay in the Promotion Habit” the longer you stay with it, productivity grows.
•    Take 1/2 or one day away from the computer each week to refresh.

Notes from prior discussions:
•    Metadata is info about your book, the title, sub-title, sales description, categories & author bio.
•    Keywords refer to a word or phrase that is associated with your book or your blog post.
•    Start and keep up your author’s website, include a blog. Consider guest posting.
•    Get involved with Social Media platforms that suit you and your themes and always link back to your website URL
•    Write a newsletter monthly. Create an audiobook. Start a podcast.

You’ve Got This!
You are a "Can Do" Writer!

Book Links:
* How to Market a Book by Joanna Penn https://www.thecreativepenn.com/

*The Frugal Book Promoter by Carolyn Howard-Johnson https://www.amazon.com/Frugal-Book-Promoter  


Deborah Lyn Stanley is an author of Creative Non-Fiction. She writes articles, essays and stories. She is passionate about caring for the mentally impaired through creative arts.
Visit her My Writer’s Life website at: https://deborahlynwriter.com/   
Visit her caregiver’s website: https://deborahlyncaregiver.com/
https://www.amazon.com/Deborah-Lyn-Stanley/



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Saturday, April 10, 2021

How to Choose Yourself


Want to achieve your goals? The first step is to choose yourself. Give yourself the gift of time to do the things you love!

Easier said than done, right? 

We are all busy. Work from home (or hybrid), school at home (or hybrid). Chores, family bonding, responsibilities, obligations, drama ... life stuff...  

How can you possibly have time to do your want-tos - your creative projects, writing projects, passion projects, marketing, networking - when you are constantly bombarded by have-tos?

Time will never find you. You have to find the time. 

Schedule a weekly (or several times per week) appointment with yourself to work towards your goals. It can be 30 minutes a few times a week, a 2-hour block of time once a week, or a mixture. Put these meetings in your calendar, so others cannot take that special time from you.

The activities can change, and if you want to move your appointments around, that's fine. For instance, you are attending an event or coordinating with a friend. But the rule is you can never delete them.

What can you do during that time? The list is endless, but I have some ideas that will get you started.

Here are 8 things you can do when you consciously choose yourself: 

1. Recharge. Read a book, meditate, watch TV, play a game, nap. 

2. Self-Care. Exercise, cook something healthy, treat yourself., unplug

3. Set or Review Goals. Don't know what you want? Take the time to figure out what that is. (For help with this, check out Your Goal Guide) If you know what you are working toward, use goal-time to review your progress, make lists, and brainstorm new ideas. 

4. Write. Finish that novel, non-fiction book, screenplay, poem, essay, or article. Or start something new.

5. Journal. Write for fun, to relieve stress, or just to gather material for your next writing endeavor.

6. Attend Networking Events. You cannot achieve your goals alone. You need your network. Find online events with like minds, and build your tribe.

7. Learn. Like networking events, there are plenty of opportunities for continuing education from the comfort of your computer. Watch YouTube videos, attend webinars, find summits, listen to podcasts. There is so much low- and no-cost information out there, you just need to look for it! 

8. Have fun! Sometimes having fun is the best thing you can do to lift your spirits and feel good. Playtime - whether it's crafting, dancing (my fav), practicing an instrument, laughing - is frequently the best use of time!  

Make sure to choose yourself on a regular basis, whether you spend this time on a writing project, a fun hobby, or pure-and-simple downtime. 

That wonderful, happy, refreshed energy will spill over into all other aspects of your life!

* * *

How often do you choose yourself? What does "choosing yourself" look like for you? Please share in the comments.

* * *

Btw, the free Master Your Time, Love Your Life Masterclass starts April 12. My session is on April 16. Learn more here


Debra Eckerling is the author of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals. A writer, editor, and project catalyst, as well as founder of the D*E*B METHOD and Write On Online, Deb works with individuals and businesses to set goals and manage their projects through one-on-one coaching, workshops, and online support. She is also the author of Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages, Vice President of the Los Angeles Chapter of the Women's National Book Association, host of the #GoalChat Twitter Chat and #GoalChatLive on Facebook, and a speaker/moderator on the subjects of writing, networking, goal-setting, and social media.

Wednesday, April 7, 2021

Writing a Successful Children’s Series – 3 Key Elements

 


This is Part2 of writing a children's series. And, if you’re a children’s writer of chapter books, middle grade, or young adult you can write one.

To write a series, you need three things:

1. Strong characters

In a ‘live’ workshop, Scholastic senior editor Matt Ringler noted that the most important element of a series is a strong character.

According to Ringler, the Goosebumps series is a perfect example of characters that people care about. This makes them want to read the next book in the series, and the one after that, and so on.

This is what makes a series successful.

2. Strong plot

Plot is also important, of course you need a good story. But Ringler finds strong characters trump plot.

3. The hook

Your story as always needs to grab the reader. It needs to hold his attention.

I can see you shaking your heads. Of course, you need these elements.

But, with the series it needs to have them consistently to keep the momentum moving forward.

So, how do you write a successful story?

According to Ringler, the most important aspect to writing a successful story is to do your research.

- Look in libraries and book stores. See what’s getting published and study those books.

- Look at similar titles in the genre your write and in the age range.

- Paying attention to comparative titles are crucial. Who published them? Who edited them?

- Know the format for the genres. This includes the word counts, age group, word levels, and so on.

- Read in the genre you write. Read at least 40 books in this genre. If you find this boring or you hate doing the research then you shouldn’t write in that genre. The research should be the fun part.

- Know what the editor edits. Know the genre he works in. If he edits chapter and middle grade books, don’t send him your picture book.

- Check out the editor’s website and try to find him on social media. You can also check Publisher’s Market Place and Book Shelf. The information you get from this research will give you a better idea of what he’s looking for and possibly how to approach him.

Next is to write and keep writing.

- Join a critique group to get other viewpoints (eyes) on your story.

- Revise, edit, slash, cut, and even start over if need be.

- When you’re finished with a project, start on the next one.

Ringler emphasized that the more books you have out there, the more potential you have for visibility and sales. If a child likes a book, she’ll want more of that book in the form of a series.

How do you know if you’re a successful series writer?

Most series have four books, some have six. This is usually the max of a successful series.

Then there is the phenomenon. These books skyrocket way beyond expectation.

Think “Harry Potter,” “Goosebumps,” “Twilight,” “Puppy Place.”

“Goosebumps” has been around over 20 years and the original author, R. L. Steiner, is still writing them. As a standalone series, it may be one of the reasons for its phenomenon success.

“Puppy Place” is on its 54th book.

And, “Harry Potter.” Enough said.

But, again, these are the exception to the rule.

How do you measure success?

Personal Success:

- Making extra money to supplement your income
- Support yourself with your writing
- Living comfortably
- Making the BIG bucks (this is exceedingly rare)

You’ll need to decide which of these meet your criteria for success.

Critical success:

- Positive reviews
- Starred reviews
- Grants and award

If you’re just starting out, don’t let bad reviews hinder you. “Goosebumps was originally slammed by reviewers. So was “Star Wars.”

Longevity success:

- A long lasting career. The ability to continue publishing.
- Consistent desire for more books from readers, libraries, editors, etc.

Promotional success:

- Public recognition (not usual)
- Direct outreach to kids to help promote reading
- A bigger platform for more visibility

Book sales success:

How many books do you need to sell to be considered successful?

Ringler gave an example of a new author, Author1, who had a 10,000-book print run. He ended up selling 20,000 books. The book was considered a BIG success.

In a second example, a new author, Author2, had a 100,000-book print run. The publishing house expected his book to be a hit. But, he only sold 20,000 books. This book was NOT a success. The publishing house lost money on this author.

In example two, if Author2 wants to pitch another book to that publishing house, they’ll think twice about giving him a contract.

So, success can be relative. Both authors sold 20,000 books, but one was considered a success, the other wasn’t.

I love the example Ringler gave. It's something I hadn’t thought of and certainly puts sales success in perspective.

Summing it up:

This wraps it up for two-parter. If you write chapter books, or middle grade, or even young adult, consider turning your story into a series. There’s definitely a market for it.

To read the first part of this two-parter article on writing a series, go to:
Writing a Children’s Book Series – Different Types

This article was originally published at: http://karencioffiwritingforchildren.com/2018/06/24/writing-childrens-series-3-elements/

Karen Cioffi is an award-winning children’s author and children’s ghostwriter as well as the founder and editor-in-chief of Writers on the Move. She is also an author/writer online platform instructor with WOW! Women on Writing. You can check out her books at: https://karencioffiwritingforchildren.com/karens-books/

You can connect with Karen at:
LinkedIn  http://www.linkedin.com/in/karencioffiventrice
Twitter http://twitter.com/KarenCV
Pinterest  http://pinterest.com/KarenCioffi/

 


 

 

Sunday, April 4, 2021

Pros, Cons, and a few How-Tos on Writing Interviews



By Carolyn Howard-Johnson
 
If you follow Writers on the Move, you may already know that I love Q&A articles a la Ann Landers. It’s a hangover from my journalism days when I was given the job to edit The Great Ann’s column each day for space requirements. It was a lovely lesson in life, writing, and the ways of the publishing industry. These days I love to use Q&As when my readers send me questions using the contact form on my website at https://howtodoitfrugally.com. Here’s one on writing interviews with a few tips that help with just about anything you do as a freelancer:
 
QUESTION: I’m a new author and have been asked to do interviews for a pretty high-powered blog and don’t want to embarrass myself. Do you have any guidelines for me?
 
ANSWER: One of the things I notice about really great interviews is that the question and answers are short. And when I am asked to do interviews, the interviewer often suggests short answers and sometimes gives me a preferred word count for my answers.
 
When I was writing for a newspaper back in the dark ages I learned that it is an editor’s privilege—in fact their duty—to edit interviews and other material like wedding stories submitted to me. I don't do interviews for my blogs, but if I did, I'd tactfully—gently—let the interviewee know that I might need to edit it for style purposes or length. That way, they aren't surprised when they see interview answers that aren't exactly what they submitted.  
 
Another thing. This comes straight from my journalism classes: When we're wearing a journalism hat, we aren't required to let an interviewee (or informant) review, check, or otherwise monitor what we have written. We have a free press. So, you aren't obligated to run what you have written by your interviewee. You may choose to ask them to check for accuracy. And there are some benefits to that. It’s a process akin to having a sharp-eyed editor. It’s a great way to begin to build a relationship otherwise known as networking. But there are downsides. Are you willing to change a viewpoint or retract an edit you have made (like shortening an answer) to benefit the readability of your interview?  
 
Check out Time magazine's interviews. They're usually on their back page and they aim at information, but also try for a little spice, humor, or originality of language—even controversy. Your blogger will appreciate it if you can come up with an image that they might use, too. And it will always benefit you if you add your own short bio or credit line. You have more control of what will go into it if you do it for her. It will save your editor work if she is rushed (and they usually are!)  Be aware, though. She may do some editing of her own on it! That’s her privilege!
 
Best,
Carolyn
 
More About Today’s Writers on the Move Contributor


 

Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, editor, and retailer to the advice she gives in her HowToDoItFrugally Series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program including a class on editing for self-publishers. The books in her HowToDoItFrugally Series of books for writers have won multiple awards. That series includes  The Frugal Book Promoter and The Frugal Editor which won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. How to Get Great Book Reviews Frugally and Ethically launched to rave reviews from Karen Cioffi, The Article Writing Doctor, http://articlewritingdoctor.com





 

 

 

 

Thursday, April 1, 2021

Writing a Children’s Book Series - Different Types


 

I attended a ‘live’ workshop through SCBWI (before the pandemic). This one was with Senior Editor Matt Ringler with Scholastic. He’s in the series department for chapter books, middle grade, and young adult.

If you write in these genres, you’ll want to read on!

In case you weren’t aware, Scholastic is the only publisher that deals solely with children’s books. One out of every three children’s books is sold by Scholastic.

That’s pretty impressive.

Scholastic sells their books through their publishing houses, the Scholastic Reading Club, and Book Fairs. They sell to 35 million children in more than 130,000 Fairs across the country, annually.

Okay, that’s enough about Scholastic, now on to great children’s writing tips.

Children’s books have specific age groups:

Early chapter: 6-8 age group
Chapter books: 7-10 age group
Middle grade: 8-12 age group
Young adult: 12+ age group

Ringler noted that in the ‘early chapter’ books, the rules are stricter. Getting the ‘reader level’ right is essential as are using age appropriate words.

He also noted that ‘young adult’ is not a genre, it’s an age group. The reason for this is that book stores have limited space for books and they separate children’s books by age.

What I found very interesting, is a series doesn’t have to follow through with the same characters.

The series could focus on a particular theme, maybe sports. Or, maybe the series focuses on a particular setting or time period, or other.

This gives the series writer great flexibility and freedom.

And, did you know that there are three different formats for children’s series?

1. The continuation.

The books in this format continue with the same characters and often the same situation, like in the Harry Potter series. These books are dependent on information in the prior books – you need to read them in order. You need to know what happened in the previous books to keep up with the story.

2. The standalone.

The books in this format don’t reference the prior books at all. You can pick up Book5 and be good to go. You don’t need any prior information to make sense of the story. And, they aren’t in any kind of sequence.

These books are independent of each other.

An example of this type of series is “Goosebumps.”

Ringler mentioned that when dealing with a standalone series, branding is super-important.

Getting the logo and cover design just right is necessary to help make the series a success. It needs to be easily recognizable as that series.

To get it just right takes months. All the departments involved need to be on board and approve it.

3. Sequential, but not dependent.

The books in this format are in order (sequential), but they’re not dependent on what happened in the previous book.

I think the editor mentioned that the “Puppy Place” series falls in this category. But, there was a lot of information, so please don’t quote me on this one.

Where does an editor get his projects from?

Ringler finds manuscripts from:

- Agents: they pitch their clients’ stories to him.

- Authors: existing Scholastic authors will come to him with another book they’ve written.

- Colleagues: other editors in Scholastic may get a manuscript that isn’t right for them but think it would be just-right for Ringler.

- Book Clubs and Book Fairs: they’ll need specific books for specific fairs. For example, focusing on the month of April, they want an April’s Fool book.

- Self-generated: these are ideas Ringler gets on his own. It may from browsing books stores, watching a movie or TV, or other.

Once the story is found, what’s the purchasing process?

This is the same for all editors. If they find a manuscript they’re passionate about, it goes to the Acquisitions Dept – everyone gets involved in the decision to purchase the story, or not.

Ringler noted that he can get rejected for a number of reasons:

- Scholastic has a similar book in the works
- They feel there’s not a market for it
- They just don’t like it
- Other reasons

The editor needs to fight to have his book chosen. It can take a year or more just to buy a book if things work out in the editor’s favor.

Once the book is actually acquired, there are five steps that need to take place:

1. The editor goes over the first draft manuscript. This phase is about concept, story, clarity, etc.

2a. After the editor is done, it goes to the copyeditor for line editing. This phase is about grammar, punctuation, spelling, fact checking, and so on.

2b. Next, it’s on to character design. The illustrator will come up with a number of character designs that will be reviewed. The decision as to which should be used will be made.

3. Then it’s on to interior layout and design. The font to be used, where the illustrations are placed, the chapter heading style, and so on happen during this phase.

4. The fourth phase is where it’s all put to together with the cover, back cover, front matter, and so on. The book finally gets published at the end of this phase.

After about 18-24 months of contract, the author finally has a published book.

I’ll have more on writing a children’s series with Matt Ringler April 7th, next week.

This was originally published at: http://karencioffiwritingforchildren.com/2018/06/17/childrens-book-series-types/ 


Karen Cioffi
is an award-winning children’s author and children’s ghostwriter as well as the founder and editor-in-chief of Writers on the Move. She is also an author/writer online platform instructor with WOW! Women on Writing.

You can connect with Karen at:
LinkedIn  https://www.linkedin.com/in/karencioffiventrice
Twitter https://twitter.com/KarenCV
Pinterest  https://pinterest.com/KarenCioffi/

 

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Marketing Engagement & Optimization: Balancing Your Process

  by Deborah Lyn Stanley Because Promotion and Marketing is about the reader, you’ve created a quick way to find your writing online. You ha...