Sunday, April 18, 2021

Marketing Engagement & Optimization: Balancing Your Process


by Deborah Lyn Stanley

Because Promotion and Marketing is about the reader, you’ve created a quick way to find your writing online. You have optimized your metadata, keywords, and search engine data for prompt findability. You have outlined a plan to deliver consistent content of value to your readership.

Today, let’s talk about balancing the work of delivering worthy content and marketing—getting the word out to more readers. You deliver through articles and books: by blogging, podcasting and videos. That’s the work of writing. Without writing, sharing with your readers becomes seriously lacking or old. Further, your readers will move on to follow other authors. So, how do we handle this juggling act?

Scheduling Tips—first creativity, then the business of writing:
•    When are you daily the most creative? That’s when you write. Creative time takes a great deal of energy, plan for it.
•    Do you write every weekday? Good, kept it and guard the time.

•    How do you handle the business end of writing; sending out queries, outlining your next book or article, or meeting with your writer’s circle? Can you move these to a few hours, a couple times a week?
•    Social media posting, promoting and marketing: these business tasks need less energy.
•    Write book reviews and promote them on your social media pages. Also seek outlets for promoting reviews you’ve received for your books (such as The New Book Review )
•    As Carolyn Howard-Johnson says in The Frugal Book Promoter: “Stay in the Promotion Habit” the longer you stay with it, productivity grows.
•    Take 1/2 or one day away from the computer each week to refresh.

Notes from prior discussions:
•    Metadata is info about your book, the title, sub-title, sales description, categories & author bio.
•    Keywords refer to a word or phrase that is associated with your book or your blog post.
•    Start and keep up your author’s website, include a blog. Consider guest posting.
•    Get involved with Social Media platforms that suit you and your themes and always link back to your website URL
•    Write a newsletter monthly. Create an audiobook. Start a podcast.

You’ve Got This!
You are a "Can Do" Writer!

Book Links:
* How to Market a Book by Joanna Penn

*The Frugal Book Promoter by Carolyn Howard-Johnson  

Deborah Lyn Stanley is an author of Creative Non-Fiction. She writes articles, essays and stories. She is passionate about caring for the mentally impaired through creative arts.
Visit her My Writer’s Life website at:   
Visit her caregiver’s website:

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Terry Whalin said...

Deborah Lyn,

Each of us as writers have a careful balance between marketing and creating new content. Your article gives us some great resources and ideas. Thank you,


Karen Cioffi said...

Great topic, Deborah. It can get tricky balancing our writing and marketing. Thanks for these tips.

lastpg said...

Excellent tips that I need to implement. One thing about starting a newsletter. I published only one issue of a newsletter a few months ago and decided not to continue, at least until I can get a viable program going, using ideas such as the ones that you pointed out in your article. I had to break down the promotion my book(s) into small pieces, which you point out can be done by scheduling our time. I found a virtual assistant to help me because I found this process so daunting. But I do appreciate your tips and am working on them. I have saved your article in my file and will share it to help other authors struggling with this process. Thank you.

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