Children's Writing: Story, Plot, and Arcs

 Contributed by Karen Cioffi, Children's Writer

Lately, I've received a number of picture book manuscripts from potential clients who wanted quotes on editing.

Once I read over the stories, I quickly knew they weren't an editing project because there were no actual stories. They were a list of events or scenes.

It seems to be a common problem with new authors who don't take the time to learn the very basics of writing a story.

So, what exactly is a story and plot?

An article at The Write Practice uses a quote from E. M. Forster to explain the difference between story and plot: "The king died and then the queen died," is a story. "The king died, and then the queen died of grief" is a plot. (1)

The story is the basic storyline. It's the overall description of the story.

In my chapter book, Walking Through Walls, the storyline is that the protagonist wants to become rich and powerful, no matter what it takes.

The plot is in the details.

The plot of Walking Through Walls is that the protagonist wants to become rich and powerful, no matter what it takes, and he believes learning magic will get him there.

Another good example of story and plot is The Story of an Hour by Kate Chopin.

The story: Within one hour, the protagonist thinks her husband died in a train crash. Having missed the train, he comes home, and the protagonist drops dead.

The plot: The protagonist thinks her husband died in a train crash. Having missed the train, he comes home, and the protagonist drops dead, but it's not from the shock of overwhelming joy.

Paints quite a different story, doesn't it?

Now, if you have a series of events: Pickles the dog plays with a cat, then plays with a frog, then plays with a goat, then plays with a pig, you don't have a story arc or character development.

I'll have clients ask why something like the above isn't a story. The dog is having lots of fun with different animals.

Well, if it was a concept book teaching about animals, then it could work.

But if it's to be a fiction story, it doesn't work. The reason is it lacks a story arc and a character arc.

The story arc is the path the overall story takes. Every character in the story goes on this journey. It's also called the narrative arc.

According to a MasterClass article, the narrative arc "provides a backbone by providing a clear beginning, middle, and end of the story." (2)

The character arc, on the other hand, is the path the protagonist takes.

Just like the story takes the reader on a journey, so does the protagonist.

The character arc is all about the protagonist. It's him confronting a conflict or challenge, his attempts to overcome it, and his ultimate success. Through this character journey, the protagonist grows in some way. She may gain knowledge, become confident, mature, rise to challenges, or grow in some other way. But it's essential there is growth, especially when writing for children.

So, going back to Pickles the dog, he, as the protagonist, has no conflict or challenge to overcome. He doesn't grow in any way.

And as for the Pickles story, it's flat. There's no arc.

Readers won't become invested in a series of events. They want to connect to the protagonist and root for him to overcome his obstacles. They want a full story arc and character arc.

References:

(1) https://thewritepractice.com/plot/
(2) https://www.masterclass.com/articles/what-are-the-elements-of-a-narrative-arc-and-how-do-you-create-one-in-writing/

ABOUT THE AUTHOR 

Karen Cioffi is an award-winning children’s author, working ghostwriter, rewriter, and coach (picture, chapter, and middle-grade books). If you need help with your story, visit Writing for Children with Karen Cioffi.

You can check out Karen's fiction books HERE.

You can connect with Karen at:
LinkedIn: https://www.linkedin.com/in/karencioffiventrice
Facebook: https://www.facebook.com/kcioffiventrice/
Instagram: https://www.instagram.com/karencioffikidlitghostwriter/

 

The Power of Psychological Tension

 Contributed by Margot Conor

  Psychological tension is the heartbeat of a compelling story. From the very first line, you want your readers to be hooked. Through mental strain, uncertainty, or distress your characters grapple with their choices, and your reader feels invested in their journey. Due to conflicting emotions, thoughts, or circumstances tension builds and holds your audience in suspense.

This tension is a fundamental driver of storytelling, as it captivates readers by immersing them in a character’s struggles and by raising the stakes. Whether through internal dilemmas, interpersonal conflicts, or external pressures, psychological tension is the force that keeps readers engaged and invested in the outcome of a story.

A story without tension feels flat and directionless. Tension propels the plot forward, urging readers to turn pages as they yearn to see how conflicts unfold and whether characters will overcome their struggles. When a protagonist is placed in a difficult situation, forced to make tough decisions, or floundering with deep-seated fears, their journey becomes compelling. Readers emotionally invest in characters who face genuine challenges, particularly when those challenges feel insurmountable or deeply personal.

Internal conflict arises when a character struggles with their own emotions, desires, or beliefs. Examples include a hero torn between duty and love, or a detective battling their own past while trying to solve a case. The deeper the internal conflict, the more emotionally engaging the story becomes.

Interpersonal conflict is all about the relationships between characters which often drives tension, whether through misunderstandings, betrayal, or unspoken desires.

Romantic tension, rivalry, or power struggles add layers to the narrative, making interactions feel charged and unpredictable.

Situational conflict is created by external circumstances, such as being trapped in a high-stakes environment, racing against time, or facing overwhelming odds. The pressure from external forces can push characters to their limits, forcing growth and transformation.

While tension should build throughout a story, its resolution is equally crucial. Readers want that payoff. Some stories resolve tension with a satisfying conclusion, providing closure for both characters and readers. Others escalate it, leading to unexpected twists or unresolved endings that leave lasting impressions. The key is ensuring that whatever resolution occurs, it feels earned and meaningful within the story’s context.

To effectively incorporate psychological tension, you need to understand how to construct scenarios that amplify uncertainty and emotional stakes. Here are some techniques you might try:

Unresolved Questions: Leaving crucial details ambiguous creates suspense and compels readers to keep reading in search of answers.

Moral Dilemmas: Presenting characters with choices that have no easy solutions enhances tension and deepens engagement.

Foreshadowing and Dramatic Irony: Giving readers insight into potential dangers before characters become aware heightens tension.

Slow Reveals: Withholding key information and revealing it gradually sustains suspense.

Contrasting Emotions: Moments of joy juxtaposed with looming dread create an emotional rollercoaster for readers.

ABOUT THE AUTHOR

Margot Conor has been writing for as long as she can remember, but it wasn't until the COVID lock-down that she had enough time to dedicate to the craft and bring something to completion. Having finished her first novel, she went through the grueling two-year process of editing. Now she has jumped into the author's world with both feet. Margot's debut multiverse adventure novel, Inverse, is available on Amazon.

She's spent the last year attending many writing retreats, seminars, and writers' events. She also listened to presentations specifically on the topic of publishing and book marketing. She will be sharing what she learns with the reader. Learn more about Margot at https://margotconor.com/

Common Children's Writing Mistakes

 I attended a webinar through Children's Book Insider (CBI) with traditionally published children’s authors Jean Daigneau and Gloria Adams. They had some very helpful tips.

One section I found interesting was about the BIG common mistakes that authors make with children’s books.

1. The number ONE most common big mistake is a weak plot.

So, what does a weak plot mean?

No conflict, or very little.

Basically…

The main character needs to have a problem. It can be internal or external, but it needs to be something that has consequences attached to it.

The conflict doesn’t need to be life or death; it may be that he figures out a way to stop a bully. Or, she figures out a way to get the bike she wants. It could even be that he was lonely and finds a friend.

It does need to be something that will get the young reader engaged.

It’s the conflict that will make the reader become invested in the main character’s journey. It’s the conflict that will motivate the reader to read to the end.

2. The number two most common mistake is the lack of a story arc.

A story needs a full story arc. A beginning, a middle, and an end, and within that structure, there needs to be rising conflict.

There also needs to be a satisfying resolution to that conflict.

This is commonly known as Freytag’s Pyramid.

The story starts on the left side of the pyramid. The action and conflict climb up to the peak (the climax). Then, it’s down the right side with falling action and the resolution.

3. Another big mistake is the lack of a character arc.

The character needs to grow in some way.  

He needs to change in some way as a result of his journey to overcome the obstacle blocking him from reaching his goal.

The character may become kinder, happier, more confident, smarter, physically stronger, emotionally stronger, more creative, or less fearsome. You get the gist.

He shouldn’t be the same person he was at the beginning of the journey.

When you look at the character at the beginning of the story and then at the end, he needs to be different. There needs to be some kind of growth.

Some of the SMALLER mistakes or problems authors make are:

1. Double tags.

Here’s an example:

Pete threw his fist in the air. “If he does that again, I don’t know what I’ll do,” he said.

This is a double tag.

It’s already established that Pete is talking because he’s noted throwing his fist in the air. The “he said” shouldn’t be included.

If you know the reader will understand who’s talking, you don’t add a dialogue tag.

2. Picture books and illustrations.

If you’re writing a picture book, take the illustrations into account.

Write with them in mind. Leave enough room for the illustrator to be creative and bring the story to another level.

3. Illustrator notes.

It may be tempting to try to direct the illustrator with a lot of illustrator notes but don’t do it.

Unless it’s something the illustrator wouldn’t know but needs to know, don’t mention it.

An example of this:

Your protagonist has a dog, and you want it to be a specific color and breed. This is something you can note, as the illustrator certainly wouldn’t know about it.

4. Candy-coating the story.

A number of my clients don’t want anything bad to happen to the characters in the story. This is especially true of picture books.

But it’s tough to have conflict if nothing bad can happen to the characters.

The best stories, even if fantasy, have realism in them.

5. Unsatisfying ending.

The ending of your story is important to get right.

All loose ends must be tied up. And, especially in picture books and writing for young children, the ending must be satisfying.

The reader should go away feeling good about the story.

Another important aspect of the ending is to NOT tell the reader what the message of the story is.

The takeaway value of the story should be subtly conveyed through the story itself. Don’t hit the reader over the head with it.

Winding this up...

A good story needs it all. It needs conflict with rising action and resolution. It needs character growth with a subtle message.

The best way to incorporate all this into your story is to read a lot of traditionally published books in the genre you’re writing. Pay attention to what makes those books work.

ABOUT THE AUTHOR 

 

 

Karen Cioffi is an award-winning children’s author, working ghostwriter, rewriter, and coach (picture, chapter, and middle-grade books). If you need help with your story, visit Writing for Children with Karen Cioffi.

You can check out Karen's books at:
https://karencioffiwritingforchildren.com/karens-books/

You can connect with Karen at:
LinkedIn: https://www.linkedin.com/in/karencioffiventrice
Facebook: https://www.facebook.com/kcioffiventrice/
Instagram: https://www.instagram.com/karencioffikidlitghostwriter/
 

Dialogue Tags: He Said, She Replied

 

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 Contributed by Karen Cioffi, Children's Writer

 

I'm rewriting a young adult book for a client. It's over 100,000 words.

With that many words, the author felt compelled to mix up the dialogue tags.

That, though, is never a good idea.

Some of the tags he used were spat, laughed, teased, smirked, joked, yawned, and sneered.

But my client isn't the only one who doesn't realize that there are specific words for dialogue tags. That might be because new authors aren't familiar with the tag's purpose.

So, what exactly is a dialogue tag and how should you use it?

According to The Write Practice, "they 'tag' the dialogue to a particular character. Also often referred to as an attribution, a dialogue tag is a small phrase either before, after, or in between the actual dialogue itself."
https://thewritepractice.com/dialogue-tags/

That puts it pretty simple.

Dialogue tags are phrases that identify who is speaking. They are a must for clarity and in order to keep the reader in the know and involved in the story.

A few examples:

"What was that?" asked John.

"I couldn't finish my homework," John said.

"If I go to the store," John said, "I'll pick up milk."

So, you can see that dialogue tags are straight forward. They allow the reader to know who's talking.

The basic tags are said, replied, asked, and answered. These tags kind of become invisible to the reader. The reader can acknowledge who is talking while not thinking twice about the tag.

But when the basics just aren't enough, you can also use whispered, shouted, mumbled. They should be used sparingly, though.

So, going back to dialogue tags that shouldn't be used, I did a search and was surprised at the results.

One site had a list of dialogue tags that included, emitted, bubbled, chuckled, grinned, sang, smiled, and rejoiced.

Another site had grieved, mewled, bawled, blubbered, fretted, agonized, comforted, admired, hissed, soothed, glowered, placated, assented, tittered, and sobbed, stating they could be used as dialogue tags.

This may be one of the reasons why some writers feel it's okay to use these words.

A good way to think about whether a word can be used as a tag is to think of the word and what it means.

You can't blubber dialogue.
You can't admire dialogue.
You can't comfort dialogue.
You can't sneer dialogue.
You can't tease dialogue.
You can't emit dialogue.
You can't spit dialogue. Although you may spit as you talk.

Dialogue tags and adverbs.

This is another common problem that can arise with dialogue and tags - the use of adverbs.

My client did a lot of this as well.

Using an adverb after a tag looks like this:

"Don't bother getting up," John said angrily.

"You're beautiful," John said admiringly.

"Get out of my chair," John said, disgruntled.

Instead of using adverbs, the sentence or paragraph should show how the character is feeling.

Ellen couldn't open her eyes. Crying all night left them swollen and achy. "How could this happen?"

Showing what's going on allows the reader to know how she's feeling. You wouldn't need to add "sadly" at the end of the tag.

Do you always have to use dialogue tags?

Another question that can come up about dialogue tags is whether they have to be used all the time.

The answer is no, as long as it's clear who's speaking.

John shook his head. "No way. I'm not going."

"You've got to," said Pete.

"No, I don't."

In this simple example, you can see that only one of the dialogues has a tag.

The first one notes who's talking by using: John shook his head.

The dialogue that comes after that is from John.

The third dialogue line is John responding to Pete. As there are only two characters in the scene, the reader will know John is speaking.

Writing dialogue is easy once you get the hang of it.

A good way to learn how to write dialogue with proper tags is to read a lot of traditionally published books. Pay attention to the dialogue.

It's not that I'm putting down self-published books, I've self-published two books. The problem is not all self-published books are done professionally.

Traditionally published books have professionals editing them; they have gatekeepers to ensure the story is quality. They know the ropes and it's important to learn from books that are done right.

ABOUT THE AUTHOR

 

 

Karen Cioffi is an award-winning children’s author, working ghostwriter, rewriter, and coach. If you need help with your story, visit Writing for Children with Karen Cioffi.

Karen also offers authors:

HOW TO WRITE A CHILDREN'S FICTION BOOK
A DIY book to help you write your own children’s book.

FICTION WRITING FOR CHILDREN eCOURSE
4-Week / 8 Sections Guided Self-Study Mentoring Program

How to Repurpose Your Radio Interviews

By Terry Whalin (@terrywhalin)

As an author, you want to hire a publicist who has connections to radio and podcast hosts and can book you on those programs.  As an editor, I’ve encouraged some of my authors to book radio interviews. After the interviews, one author told me he didn’t believe they helped sell books. Then I asked some follow-up questions. Did you get the recording from the interview? Are you storing that interview on your website, so it does not disappear? This author was not taking any of those important follow-up actions. In this article, I want to help you increase the effectiveness and longevity of your interviews.

As an author, your publicist will schedule you on various radio programs. These radio programs are wonderful opportunities to talk about your book. The talk show host normally receives a series of interview questions ahead of time. These radio hosts interview different authors day after day on their program. You can’t assume the host has read your book—and you are better off assuming they have not read your book. Instead, they will use the interview questions to speak with you about your book. 

For example, I’ve done more than 50 radio interviews about Billy Graham and my biography. I’m asked the same questions over and over. Yet each time, I answer them with enthusiasm as though I’m hearing the question for the first time. Depending on the radio program, often these shows only cover a certain area of the United States. How do you get more mileage from these interviews?

First, ask for a recording of the interview. Sometimes the radio station will put it on their site after the interview. Other times if you ask, they will email the audio file to you. You have to ask for it or search for it and preserve this audio file.

With this audio file in your possession, the next step is to listen to it. Is it a solid recording? Do you need to cut out local commercials or anything to make it universal and just your interview? I use an audio program called SoundForge for this editing process. Just like Microsoft Word edits words, you can use SoundForge to edit audio files.

I create or check to make sure I have a solid recording of my interview. Next I upload the audio file to my own hosting site. If I just link to the interview from someone else’s site, they are in control and I’ve had these links disappear. When I put it on my own site, I know the interview is always going to be available online and never disappear. You have to make sure you preserve the interview on a site that you control.

The final step is to incorporate this interview into your on-going social media efforts (X/Twitter, Facebook and LinkedIn). Here’s an example from one of my radio interviews about my Billy Graham book: http://terrylinks.com/KPOFGrahamInt The interview was recorded months ago, yet because it was a morning radio show, it sounds like it happened yesterday. The listener doesn’t need to know the real date.

Because I reuse these interviews, people will regularly email me saying they heard my interview and compliment me. I respond with gratitude and never say when it actually happened (not relevant information for that listener). These recordings continue to promote and drive book sales and exposure for my book—long after the interview. Like many of these actions in the marketing area, they do not happen unless the author takes control of the interview (storing it on your website) then continues to promote it.

Promoting your book on the radio or a podcast is important and something every author should actively pursue and continue. In my view, it is equally important what you do with these recordings after the interview. Use these live events for on-going and continued promotion of your book and work. These interviews are essentially timeless and can be used repeatedly if you take action. 

Tweetable:

When you record a radio interview, how do you use it for on-going promotion? Get specific action steps from this prolific author and editor in this article.  (ClickToTweet)

W. Terry Whalin, a writer and acquisitions editor lives in California. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s recent book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.

How to Make Writing Come Alive for Readers and Writers Alike

Carolyn doing what she preaches, spreading the word, having the fun!

Connecting to Authors Counts

 

Carolyn Rants About How to Make Reading
 Feel Like the Real Thing

 

By Carolyn Howard-Johnson, novelist, poet and multi award-winning author 
of the #HowToDoItFrugallySeries of Books for Writers

 

Many years ago when I was beginning to dedicate myself to writing—meaning writing real books and not having other work to attend to, the LA Times reported that Harper Collins had hatched a program to “draw authors and readers together.”

What a wonderful concept! It seems new at the time, a possibility that could be nurtured with the coming of the Internet. And, yes, I’m being facetious. 

 The giant publisher offered up their big-name authors for an “Invite the Author” program. Authors like Ann Patchett (author of Bel Canto) and Wally Lamb (author of This Much I Know is True) would speak by phone to the members of a very few book clubs—chosen by lottery, no less! It seemed like a great idea to me. I was working on my the first book soon to become part of a series for writers (The Frugal Book Promoter, now in its third edition).

Of course this was a new idea of inspired by the best of marketing’s intentions—to make PR more about serving the public than mere “selling” which was okay by me especially since they publish lots of excellent titles that can be classified as literary, a genre I saw as losing ground since my days as an English major. What T’d me off is that these ladies from one of the chosen clubs, the Digressing Divas Book Club in Michigan, were so excited because they “had never met an author or talked to one before.” Can you imagine? Weren’t bookstores doing that? Libraries? But it me realize there must be avid readers who think that authors are a bit untouchable. It convinced me of what I had started to observe on my own. We all could do more but the newly minted POD authors otherwise known as the self-published had been eschewing marketing of all kinds because from what they observed it was a job for publishers and beneath the talents of creatives—that is, authors! 

Today, things have changed. I was a slog to get us to realize that not matter how we publish we are at least in part responsible for our own book’s success, our own relationships with our readers. Many authors of literary works (and other genres, too) had been keeping themselves cloistered but not all. Today even the most literary, most hightly paid ones have websites—even participate on the content we find there.  They have easily accessed e-mail addresses. They have blogs and newsletters! They have bared their very souls to their readers in their writing, for heaven’s sakes!

Today it’s easy to find authors. Look up their names on Google. Once found, visit their site and sign their guest books. Most (at least the smart ones) would be pleased to send you a signed bookplate if you ask. Most will answer your note.

Lacking an e-mail address or an interactive feature on their website, authors can be reached by writing to their publisher who passes these letters on to the author. This is not a new process. It has been going on for decades. What a concept! A personal letter with the distinct possibility that a reader will get a personal note back complete with a valued signature! 

Oh, and book signings. Well, granted some big chains got awfully uppity about who they allowed to appear on their premises, but most towns, large and small have realized the potential for an author to visit and chat with book lovers. So, if “Digressing Divas” everywhere are all that excited about chatting with authors, maybe they should be telling their bookstore proprietors about their needs. In fact there are lots of ways they can keep that author-reader relationship ball rolling:

~What would happen if B&N invited an author from a small press so their customers could get copy of an autographed first novel, maybe even a honest-to-goodness first edition? 

~And what if they actually promoted this new author? 

~And what if the people who came actually found a new voice, a new author to adore?

~“Digressing Divas” could also hound their libraries a bit. A former Nobel prize nominee, Dr. Alicia Ghiragossian, Stephen Veres, author of A Light in the Distance, and I spoke on “The Three Faces of Tolerance” at our local library. Other authors like Pat Morrison, Vincent Bugliosi and poet Bart Edelman have spoken to those in our not-so-large community as part of this same series. None of us said “No.” Some of these authors may someday be the Oateses or Faulkners or Roths of the literary world with—or without the help of a publisher.

Here’s more proof: We now have a Literacy Day. This year it’s on Mon, Sep 8, 2025.  We might still not have an opportunity to find the world’s most famous authors at every bookstore or featured on every segment of Ali Velshi’s book club (MSNBC), but it’s an opportunity to meet people who write, people with opinions and people with talent.

Our “Diva” book-clubbers could invite authors to come talk to their clubs, these days, especially if one live in their town or even region. I know several authors who have spoken to as few as twelve avid readers cozied around the fireplace at a club member’s home. One of those is Leora G. Krygier, author of First the Raven.

Some authors even teach at colleges in your area. Author Beverly J. Scott even took a road tour in one of her collectible Edsels so she could meet people in small towns!

 

Real Ideas for Making Readers and Authors Who Read
 Feel More Connected 

 

• Write to authors when you’ve read their books.
• Look up an author on Amazon.com. She may even have a link to a special biography page and/or an e-mail address.
• Check out AuthorsDen.com. Wow! What an array of writers!
• Attend book signings. Occasionally attend even if you haven’t ever read a book by the starring author.
• Join groups that invite authors to speak. Even investment groups are known to do that. I know. I was among the 300 guests in the banquet hall!
• Attend your local library’s events.
• Let your bookstore know when you have read something you enjoy, especially if you had to go to Amazon.com to buy it. Ask them to invite that author to visit their store.
• Read your paper’s Book Review section (you’ll sometimes find them in sections labeled “Opinion” or “Voices” these days); use some of the website addresses you find there to contact publishers and authors.
• Most of all, just ask for your bookish little heart’s desire. You might get it. Cross-promotion among authors is known to be one of the best promotions of all.
• If you find an author who isn’t receptive, find yourself another.

 

 

MORE ABOUT THE “WRITERS ON THE MOVE” CONTRIBUTOR

 

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts.  Carolyn writes nonfiction for writers, poetry, and fiction and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague. She is also celebrating more than a year of writing this column for Susan Violante’s First Chapter Plus and occasionally contributes to Reader Views’ blog as well. Please follow her author’s profile page on Amazon at https://bit.ly/CarolynsAmznProfile to receive notice of her new books right to your e-mail address. 

 

How to Hire the "Right" Publicist

By Terry Whalin (@terrywhalin)

An effective publicist can be a great asset to you as an author when you launch your book into the world. Yet like hiring an editor, literary agent, or anyone else in publishing, you have to use wisdom and all your resources to find the right publicist. Rick Frishman who ran one of the largest public relations firms in the United States for many years, often tells these firms have a solid “guarantee”: that they will charge you every month. A typical publicist fee is $3,000 to $5,000 each month. With these amounts of money, you can quickly spend a lot of resources with little results if you aren’t careful.

As a cautionary story in this area, several years ago I acquired a book for Morgan James Publishing where I had a lot of hope for great success. One of the co-authors had sold their company for millions of dollars and they had a large publicity budget to launch their book. As these authors told us their plan, it had one glaring red flag: their publicity firm. We had never heard of this firm and we’ve worked with many different publicists over the last 20 years. This firm may have a great reputation for getting their clients on television programs. These authors produced an excellent book, but they ran through $30,000 on their publicity campaign with this firm and did not sell books. 

To avoid this type of disappointment, I recommend several steps to hire a publicist:

• Get a number of recommendations 

• Interview each one and speak with their clients about their results

• Check their reputation online (type the name of the company + complaints)

• Check with your publisher for recommendations

Ultimately, you are making an important decision to hire a publicist and you want to make sure you get value from this expense. 

Understand the Role of a Book Publicist

Whether a traditional and recognized publisher launches your book or a self-publisher, the author has to be engaged in the promotion and marketing of their book. One of the key players in this process is the book publicist. Many of these publicists have valuable connections and relationships with the media and others to help you promote your book. 

Recently I finished reading a book from publicist Claire McKinney, who has worked in publicity for major publishers for over 20 years and is a recognized expert in self-publishing appearing on The Today Show for example. Do You Know What A Book Publicist Does? is the name of McKinney’s book with the subtitle, “A Guide for Creating Your Own Campaigns.” As the number of new books entering the market increases every day, authors need to understand the role of a book publicist and how to work with them in the process of book promotion. Managing expectations about what a publicist can do for a writer is great information and woven into the fiber of this book.

The promotion or sale of any book is tied to key connections and relationships—for example to the media. Book publicists like Claire McKinney have been building these relationships for years. Every author needs to understand their role in publishing. Do You Know What A Book Publicist Does? fills a critical role in this process with pointed insights throughout.

McKinney answers common author questions like what is a press release and what is a book launch and the best time to launch a book? The answers are packed with her years of experience in such tasks. 

In the section on Reaching the Media, McKinney writes, “I’ve found that “fear” is the one thing that holds most people back from reaching out and from developing good pitches. Of course, you don’t want to be insulting, use the words “extraordinary” or “dynamic” just to create hype doesn’t help either. If you are honest about your intentions and what you are looking for, you are more likely to get a response. It takes extra effort, but that is also how you will build a relationship with the contact that could benefit another book or could enrich your experience in another way. If you don’t ask, you don’t get it. I’m sure you know that expression. If you get a snappy response, chalk it up to a bad day. What is the worst that can happen?” (Page 100-101)

Like many other aspects of publishing, I encourage you to move carefully and ask many questions before hiring a publicist. If you do, then you will locate the right person for you and your book.

Tweetable:

What steps do you take to hire the “right” publicist for your book? This prolific author and editor gives insights in this article. (ClickToTweet)

W. Terry Whalin, a writer and acquisitions editor lives in California. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s recent book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.

How To Support Your Writer

 

 Contributed by Margot Conor

Yes, I am talking to authors too. We all need to support each other.

It doesn’t matter if you read or write the same genre. Managing to get a book published is a huge accomplishment and it deserves to be celebrated. What I see too often is a lack of willingness to give others the credit and attention they need.

Many authors feel isolated, it is a solitary profession. It is also difficult for them to ask for support, so when they are brave enough to request it, why not do everything they ask?
Let’s go over the why-nots… You think there isn’t enough time. You don’t feel confident or don’t know how and are afraid to ask. You are not tech-savvy. You are afraid of the competition and think that promoting another author will take away from your success.

These are all excuses I have encountered. And while most of them are the result of inexperience the last one is endemic in the creative industries. I tend to follow and support others who have the same attitude that I do, there is enough to go around and we need each other to succeed.
Why and why not?

1. Join their Arc team. You get a free copy of their novel in advance with the promise of writing a review. Please don’t take the free copy and not bother to write a review. Yes, that happens a lot and is rather disheartening.

2. Join their Launch team. This is a group of people who help to advertise the book release by sharing cover art, a blurb, and /or the pre-order form on their social media or newsletters. In some cases, it involves local people who organize physical launch parties or events where the author can talk about their book and get preorders.

3. Get your book club to buy copies of their books, and then invite the author to talk at your meeting.

4. Promote them on your social media. It only takes a moment to like and share a post. If you can leave a comment of congratulations that means more to the author than you can imagine.

5. Author Tube is another place where writers may have a presence. If you are on YouTube, seek them out, watch their videos, “like and subscribe.”

6. Patron sites. I believe Patreon was the first to explore this format. I joined it a year ago, at the same time I signed up on Medium, and SubStack. (I get a lot more engagement on the last two, virtually none on Patreon). Why? Because I don’t have a huge following that I could take with me there. Some authors put all their stories behind a paywall. These are called tiers and they range in price. Joining a tear as a patron gives the author a small monthly donation, and gives the patron access to what they post. But some writers let you join for free, and post articles and stories for anyone to read. My pages on these sites have been free to join. I might put some stories behind a paywall in the future. You may find your favorite authors have a presence on these sites.

7. Subscribe to their newsletter. I suggest this only if you are reading the genre they write or if you know them personally. Authors tend to write a lot about their personal lives in newsletters. Funny things that happen, epiphanies they have, or frustrations and processes that involve their writing journey. They share helpful articles, and short stories, or give you the option to get free books and stories through promotions they take part in.

8. Book reviews are very important for Authors. It gets their books noticed by the algorithms and that means more people see the listing, and that leads to sales. Reviews can be placed on Amazon, Goodreads, and Bookbub. A review doesn’t have to be long. But leaving a few kind words of support means everything.

9. I am, however, of the opinion that if you don’t have something good to say, don’t bother to leave a review. You are likely not an expert paid by a publisher to give a critical review. Neither are you bound by your sense of honor to save others from suffering. So, if the book didn’t resonate with you, refrain from leaving 1-star reviews that will most definitely hurt them.

10. Never review-bomb another author! It will come back to bite you. If you think you need to make others fail so you can succeed, that will not lead to your success. Eventually, others will find out what you are up to, and well, that will get around. Be nice. Pay it forward. Give more than you take.

Join, Follow, Like, Subscribe… Your support is always appreciated. Even authors who seem to have “made it” suffer from doubt and insecurities and are happy to get a kind word of encouragement. They love to hear what you liked or what you connected with when you read their novel.

Please don’t threaten your favorite authors if they kill off a character you liked or didn’t write what you wanted them to. I never knew this was a thing. But evidently, some authors are hounded with threats and mean letters because they didn’t meet the expectations of their fans.

It’s a story, we are dedicated to entertaining you, but it is our story. We will write what we are inspired to write.

We hope that it will plant some seeds of hope, give you moments of joy, or keep you on the edge of your seat. We want your interest and engagement. We hope to write something you can’t put down until it’s finished. We want to share what we love with you, and we hope you will support us in return.

I am going to be completely honest with you. Until I became focused on publishing, I never thought about any of these things. It certainly never occurred to me to write a review or seek out the author on social media, Goodreads, or AuthorTube. I didn’t know that would be helpful or how needed it was. I assumed the publishers did a lot more for authors than they do. But the truth is, writers are dependent on your support. If you love what they write, let them know.

ABOUT THE AUTHOR

Margot Conor has been writing for as long as she can remember, but it wasn't until the COVID lock-down that she had enough time to dedicate to the craft and bring something to completion. Having finished her first novel, she went through the grueling two-year process of editing. Now she has jumped into the author's world with both feet. Margot's debut multiverse adventure novel, Inverse, is now  available on Amazon.

She's spent the last year attending many writing retreats, seminars, and writers' events. She also listened to presentations specifically on the topic of publishing and book marketing. She will be sharing what she learns with the reader. Learn more about Margot at https://margotconor.com/

Writing for Children? 3 Things to Avoid

 

Contributed by Karen Cioffi

It seems there are still new children’s authors or wannabe authors who don’t take the time to learn how to write for children… at least to learn the basics.

The absolute must-nots when writing for children:

The Picture Book Cliffhanger

A recent client of mine was for a picture book rewrite project with the ending missing, so there was a bit of ghosting involved. The intended age group was four to eight.

I rewrote the story and added a ‘satisfying’ ending with a takeaway only to learn the client wanted it to be a cliffhanger and didn’t want a takeaway.

Well, kind of a cliffhanger. The client wanted the ending missing.

No loose ends tied up. No satisfying ending. No full character arc. No full story arc.

This client scenario was a first for me.

Not wanting a takeaway is one thing, but not wanting a satisfying ending for a young children’s book doesn’t make sense.

The story was to leave the reader to guess what the author had in mind for the ending or create their own.

The author’s intent was to create a series of cliffhangers motivating the reader to get the next picture book.

I tried my best to help the client understand that a young children’s book needs all the elements of a ‘good’ story, especially when seeking a traditional publishing contract.

I understand that in self-publishing a lot of new authors do whatever they want (even though they should produce a quality book), but it’s a different ball game when going the traditional route.

The Perfect Story World

I don’t get too many of these types of authors, but it came up in another recent project.

This scenario is when the author doesn’t want any significant conflict in the story. No real stakes involved.

-No swarm of bees to block a path the protagonist must get through.
-No ferocious fire-breathing dragon blocking the entrance to a cave the protagonist must get into.
-No dangling from a cliff before being rescued.

The author also doesn’t want the characters, even the villain, to have any bad traits.

-No evil Professor Moriarty (Sherlock Holmes’ nemesis).
-No evil Joker or the Penguin (Batman’s nemesis).
-No evil Lex Luthor (Superman’s nemesis).

This type of story is sugar-coated.

Instead of a roller coaster that goes up and down, where the rider has to hold on tight, this type of story is the stationary horse on the carousel, no holding on needed, no real movement involved.

You always want your story to be the one the reader is motivated to hold onto, motivated to turn the pages. You want your story to go up and down and around.

Hitting the Reader Over the Head

Most of my clients have a specific goal for their story. They want to send a message to a child. They know exactly what they want the takeaway to be.

A number of stories have the bullying theme, but interestingly, that’s eased off. Now I get more requests for inclusion, standing up for yourself, and being kind themes.

Some new authors think they have to hit the reader over the head with their message. They blatantly want to tell the reader how the main character grew because he was kind, stood up for himself, or included someone different in her group.

Hitting the reader over the head with the story’s message is frowned upon. The story should convey the message subtly. The reader will pick up on it.

I hope these three absolute must-nots in kid’s writing help you on your children’s writing journey.

ABOUT THE AUTHOR

 

 

Karen Cioffi is an award-winning children’s author, working ghostwriter, rewriter, and coach. If you need help with your story, visit Writing for Children with Karen Cioffi.

Karen also offers authors:

HOW TO WRITE A CHILDREN'S FICTION BOOK
A DIY book to help you write your own children’s book.

WRITERS ON THE MOVE SELF-PUBLISHING SERVICE
Self-publishing help for children’s authors.