The Story Behind My “The more you. Know…” Motto

Making Publishing Decisions the Frugal Way

By Carolyn Howard-Johnson, novelist, poet, and
author of the multi award-winning HowToDoItFrugally Series of books for writers

 

The internet spreads a cruel notion among new authors. They are led to believe the well-respected publisher they are “sure” to acquire employs a magical entity who will apply literary voodoo to their manuscript and come up with the perfect book they dream of. The truth is authors might achieve that dream better by publishing their book themselves like Faulkner or Hemingway did or hire someone (or many someones) to achieve that goal. To carry that idea a little further, they might have to do much of what they think they’ll avoid with traditional publishers anyway. The stories we hear about the does, don’ts, and what ifs are often fairy tales borrowed from the centuries before this new millennium.

A more practical way to make publishing choices is to make a list weighing the suitability of the title of your WIP (Word in Progress), the author’s preferences, personality, and pocketbook and then break each of those categories into as many as an author can determine are applicable to their project. The graph you build will not make the decision for you—the idea that it’s always your choice is usually a bit of a fairytale, too. But it will give you a more realistic expectation for your WIP as well gaps in learning you still need to do. That process is never ending. 

 

Your list would look something like this. 

1.The title. 
    a. Some genres—even some writing styles—are simply

more difficult to get into print; that range of difficulty can

vary with the different aspects of publishing process from

covers to formatting, to interior design, to developing 

index that librarians expect in nonfiction books.

b. Some titles depend on publication within a current

timeframe that cannot wait for the traditional search for an

agent or publisher. Once a contract with a publisher is

signed, it can easily take a year to get a book to library and

bookstore shelves.

2. The author’s personality. 

a. How honest can the author be about their own strengths 

and weaknesses.

b. How willing is an author to learn what it takes to partner

with publishers or those they must hire.
3. The author’s preferences.

a. How flexible can the author be when they meet unexpected exigencies.

b. Can the author welcome input/demands regarding their creative work, or—minimally—be willing to ask or negotiate with a publisher’s team or those they must hire.

c. Some authors go in search of an agent before they are aware that most take about 15% of the royalty a publisher allots to what they think will be the author’s “share.”

4. The author’s pocketbook.

a. In any publishing scenario, there will be unexpected expenses—sometimes insurmountable. The most disappointing is ending up with a publisher who isn’t a true publisher, that is, it doesn’t cover important needs like marketing or charges hefty fees for what the author could better do themselves.

5. Time Considerations. That would be for the tune the author needs to invest to learn more about the different aspects or the process they believe is right for their situation as well how quickly the book must be available to the public to accommodate current or coming news cycles.

a. This list is long on possibilities and includes most

everything from marketing and PR skills like speaking,

making videos, etc. to the basics of writing a successful

query letter.

b. Most experts strongly suggest that the book cover not be

one of those you hope to do yourself, even if the author is

an artist. Book covers require a graphic artist with

marketing knowledge, knowledge of printing in color and

the delicate mathematics needed to make the cover fit

many elements of a book from book dimension to weight

of the paper to width of the spine.

 

You can see that both the success and joy of your publishing journey will depend on what you know. I borrowed the phrase “The more you know…” from the hours of TV I spent watching MSNBC on a cruise when their own ad campaign took place of paid ads to meet cruise system parameters. It started to make more sense when I finally turned my computer on to tackle the self-editing project I had planned for sea days. I had already spent a few years trying to sift through rumors at expensive writer’s conferences and critique groups populated by others as new to the publishing industry as I was. I could feel the truth to that MSNBC adage through to my bones.

 

The two best ways for authors to learn is to eschew how-to books written for everyone. To learn what I needed to know to avoid the publishing potholes I had been falling in. I now tell my clients to take specific classes in writing and other aspects of publishing at accredited universities which is also expensive, but their instructors and information are usually carefully vetted. I also tell them to read books—even used paperbacks from Amazon—written by those same instructors or experts—people with lots of experience learning the stuff our traditional industry expects of us! Eventually I became one of those instructors myself (at UCLA) and started to write texts for my classes and for everyone else including the emerging do-it-yourselfers. You know, not for everybody but books precisely for the needs of publishing authors.

 

Here is a list of those books and there are more recommendations in the appendixes of each one: 

 

The Frugal Book Promoter, The Frugal Editor, The Great First-Impression Book Proposal, Great Little Last-Minute Editing Tips for Writers from Modern History Press as well as

How To Get Great Book Reviews Frugally and Ethically that was self-published and will soon be available in a second edition from Modern History Press. Hurry! Amazon was showing a 46% discount on the Book Proposal paperback! 

MORE ABOUT TODAY’S COLUMNIST

Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally Series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. The books in her HowToDoItFrugally Series of books for writers have won multiple awards. That series includes The Frugal Book Promoter and The Frugal Editor which won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. How to Get Great Book Reviews Frugally and Ethicallylaunched to rave reviews from Jim Cox, Editor-in-Chief of Midwest Book Reviews and others: 

 

“How to Get Great Book Reviews Frugally and Ethically [and other books in the series] could well serve as a textbook for a college Writing/Publishing curriculum.”

 

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts. 

                  

The author loves to travel. She has visited nearly 100 countries and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague. She admits to carrying a pen and journal wherever she goes. Learn more about her books for writers and her creative work in the media room on her website.

Letting What You Love Battle Writer’s Block

Letting What You Love Battle Writer’s Block

By Carolyn Howard-Johnson, multi award-winning author of the 
HowToDoItFrugally Series of Books for Writers

 

Writers’ Block is a malady many complain of. To cure it, writers have been known to write about it. But I think there’s a better way to tackle it. The ancient Greeks sought advice from the Oracle at Delphi but also inspiration. The Chinese did the same with the I Ching; the Egyptians the Tarot, the American Indians the Medicine Wheel, and the Scandinavians the Runes. Many today follow the Zodiac. All are more than superstition if only because we use them to better examine our own needs. When we know ourselves better, we are more creative.

 

A few Christmases ago my son and his wife gave me a book that included a set of cards—flash cards of sorts by Naomi Epel. When I use this kit I often think of my friend David Cho. He is Fung Shui Master to the Stars who coordinates people’s Chinese Zodiacs with the Chi in their homes and more. Like his clients, I found myself thinking more positively, even thinking in new directions, when he did his magic with a weird fountain made from a cattle trough and introduced it for good luck near our front door. It fits beautifully with the antique implements I use to from my polygamist great grandfather’s farm I use to decorate my front porch with. It was an exercise in learning to “own” my own past.

 

I once took the time to explore hieroglyphics, something that must have been difficult for even the Egyptians to read given the lack of punctuation and no firm left-to-right rules (or right-to-left, top-to-bottom or bottom-to-top rule, either!). There is something about the symbols that affect thinking, including the symbols you are reading in this moment.

 

I am convinced that following my inclinations made me a better writer but also inspired the first edition of my The Frugal Book Promoter, now in its third edition and the flagship book of my HowToDoItFrugally Series of Books for Writers.

 

Aside from steeping myself in any topic that intrigues me which is a magic worker like none other, I find it works better when I do it with a pen and Post-it notes at hand. I write down anything that occurs to me and plop those notes into a Wedgewood sugar bowl that once belonged to my grandmother. You’ve never heard of “found poems?” When you fill a favorite container with scrappy phrases, go back through them and you’ll always find a poem there. Sometimes it’s just a suggestion. Other times several of those notes get strung together to make a complete poem. After I’ve assembled the lines, all I have to do is go back in a few weeks for a hard look and a harder edit.

 

Here are some other aids that will help writers and others from being their most creative in all kinds of ways.

 

Write something that helps another author. Send them a blurb (praise) to use to in marketing. Or write a review and post it on Amazon. Nothing works better to slay writers’ block than gratitude. If you need a starter for that project, check out The Art of Assssment: How to Review Anything  by Magdalena Ball at her site, The Compulsive Reader. Writing about the books we are reading inspires and saves that step of having to come up with a theme or storyline. Her book will get you started reviewing books, films, movies, restaurants and other stuff. And she assumes no prior reviewing experience!

 

When I visit museums I take my copy of A Describer’s Dictionary by David Grambs. When I run across new phrases and words that curators use in their descriptions and catalogs, I jot them anywhere I can find space on the title pages, the margins, etc. of this book. I’ll soon run out of space. I’ll probably just start stuffing it with Post-its!

 

I love to use “rules” of grammar. Rules are way different from laws; they’re ready-made inspiration for writing something new and a different. My penchants for that inspired  or anything my own The Frugal Editor (now in its third edition!) as a way to break rules creatively.

 

Let me introduce a web-friend of mine, Roberta Allen. Her book never fails to make me happy. I’ve never seen it in a how-to book on curing writers’ block, but I swear happiness is the best curative! It’s the The Playful Way to Serious Writing by Roberta Allen.

 

Of course there is always this classic approach to writer’s block: It’s Jenna Glatzer’s Outwitting Writers’ Block  with tips for writer’s block…er…inspiration…and it sets an example with lovely nonfiction prose.

 

Or, yeah. We can always try the “tried and true” methods of the ancients. The Greeks and Egyptians got a lot of things right; it couldn’t hurt to follow their lead.

 

MORE ABOUT THE WRITERS ON THE MOVE
AND “FIRST CHAPTER PLUS” COLUMNIST

 

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts.  Carolyn writes nonfiction for writers, poetry, and fiction and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague. She will soon celebrate two years dedication to writing for the @ReaderViews’ fun flip e-magazine First Chapter Plus edited by Suzanne Violante. Neither she nor Karen Cioffi, founder and editor of this #WritersontheMove blog have never contributed to my own very rare attacks of writers’ block by asking me to hue (on cue!) to a holiday theme or specific topic! Just knowing I have a column to do each month is the little nudge required to get inspired.

 

When Words Don’t Say What You Want Them To

How to Avoid Embarrassment Using the History of Words

When Is Nice Anything but Nice

By Carolyn Howard-Johnson, author of the newly released
Third Edition of The Frugal Editor

My favorite resources for keeping up with ever-shifting English grammar appear to be games at first glance, something I prefer not to waste my time on but somehow also get hooked on. Still, I have several quickie newsletters that appear in my mailbox because with the first few—the likes of Word Genius and Word Smart—I realized they were great tools for editors—and for those occasions when all writers choose to break that rule about always hiring a professional editor. You know when you do it, and I know when I do it—usually when I’m in a hurry or when I’m writing promotional material. Ahem! 

I sometimes break another rule, too. I subscribe to these letters when new ones arrive unbidden, unannounced, and unrecommended. As an editor who knows that smart editors need to hire editors whenever possible, too, I find they help me keep my skills ahead of the curve. That I have never unsubscribed is informal proof of their value.

Sometime in about 2023 one of these letters asked,  “Have you ever stopped to think about the true meanings behind the words we use every day? While we may use these words without a second thought, they often carry deeper significance and historical context that we may not be aware of… .”

That quotation lead me to the word nice which I have long subconsciously avoided. And I have recently been annoyed with a new series of TV ads—probably a very expensive one—that assumes women everywhere prefer the word “nice” over “artistic,” “stylish,” or any of the other possibilities listed in about any thesaurus a writer might use. The producers must have no notion of the word’s history or even a built-in awareness that there might be times it is better avoided.

Of course, we have all used nice to mean something agreeable. But originally it meant something quite different and, as words are prone to do, morphed over time. Think of the  word bad as a recent example of just such a change. Occasionally one of those alphabetical generations who began to use it to mean its opposite. I am aware of it, but it still throws me for a loop when they do! 

A caveat: When you’re writing, you can’t count on the tone of voice to indicate satire. There are ways to do it with dialogue, description, context. But you have to identify the problem to use one of those techniques. 

Nice derives from the Latin nesius which means unknowing or ignorant. That eventually changed to suggest foolish or simple before landing on its current most-commonly used meaning. Still, occasionally we become aware of its double meaning, usually from the tone of voice used to indicate irony as in “Well, ain’t that just nice.” When the word nice comes to mind for us writers, it might be a good time to click on the synonym feature of your word processor to find a word that is less loaded with hidden meanings. 

Take special care with some words or phrases being used in the news these days. They have come to be referred to as dog whistles. In politics it might be referred to as code. You might not catch the meaning, but the most radical members will. Some of their history might impart an unintended association with the humankind’s least admirable tendencies. Of course, when you spot one it’s your decision to use it…or not.

-----

With each issue of Karen Cioffi’s #WritersontheMove blog, Carolyn Howard-Johnson shares something writer-related she hopes might save some author from embarrassment (or make the task of writing more fun or creative). The third edition of The Frugal Editor from Modern History Press includes a chapter on some of the words most misused by the very people whose business it is to know them and to give publishers and authors the exposure needed to reach bestseller status. It is the second multi award-winning book in her HowToDoItFrugally Series of books for writers with lots of those important changes in it like the new uses for gender pronouns and a chapter on how backmatter can be extended to inform readers as well as nudge book sales all within the realm of acceptable practices—ancient or new. Find it on Amazon’s new buy-page offered in for paper, hard cover, or e-book series. (The availability of that new page for book series Amazon offers authors is another of the #FrugalBookPromoterTips she posts on Twitter (X).)

 

Why Every Author Needs To Update Their Editing Skills

 

 

Why Every Author Needs to Know Editing

 

By Carolyn Howard-Johnson

Author of The Frugal Editor: Do-It-Yourself Editing
Now In Its Third Edition

 

Last month I contributed an article “Ten Easy Ways to Keep Dialogue Sharp
to this #WritersontheMove blog with a promise to give authors reasons why
they need to know all the editing skills they can work into their busy writing 
schedule including those for writing dialogue that I covered last week. I hoped to entice
even nonfiction writers who don’t often use dialogue to start using
it. Even newspapers that once

demanded strict "who, how, were, and why leads”
 now include anecdotes in their front-page stories!

 

It surprises people when they learn that grammar rules change over time. Or that what they learned in high school or advanced grammar classes in college is either passé or may not apply to fiction. It also surprises them to learn that a perfectly edited book is never perfect because there are always so many disagreements among experts. And even experts are often misinformed. The worlds of grammar and style choices are filled with myths and misinformation like, “Never use contractions in your writing,” “Never use fragments,” and “Never end a sentence with a preposition.” Further, as my client base grew, I kept running into common misconceptions and outright annoying style choices that would never fly in the publishing world. Thus, a new edition of The Frugal Editor was a must! And, thus, I keep battling decades old misinformation about editing—especially among newer authors. 

 

But what about authors who can proudly point to decades of publishing? Well, sometimes they suffer a little hubris. They think they have done well without worrying about spending time on what they know from high school grammar classes. and therefore already know. So we’ll start off with a smattering of what is new in my The Frugal Editor in its third edition—new in that last few years, in fact! And—if you scroll a bit—you’ll find another list of editing myths you—still believe—yes! You personally—that just happen to still be lying in wait for an occasion to embarrass (humiliate!?) you:

·       The Third Edition of The Frugal Editor has been reorganized, and my publisher Victor Volkman at Modern History Press tells me I outdid myself with about 50% new (helpful!) material including new “Editor’s Extras” based on my own school of hard knocks!

·       Authors will love the all-new sections including:

o    Beta readers and peer reviewers

o    What you probably don’t know about custom dictionaries

o    Up-to-date rules for accommodating gender-specific and other cultural needs

o    A chapter for word-lovers and poets

o    Quickie reviews of word processors for you

o    What even traditionally accepted front and back matter can do for your book sales, your career, and your readers

o    Political Correctness considerations change and grow with each passing day. So, yes! Lots of updating here!

·       The Third Edition of The Frugal Editor still includes the basics that make you into an on-your-own editor when you must be. Few writers other than Stephen King can afford to hire an editor for every query letter, every media release, every media kit, every blog post. So until your career is so star-studded you can afford a publicist and editor on a retainer basis, writers need to know both the basics of editing and the little-known secrets.

·       The third edition is still loaded with reader favorites like what authors need to know about book covers—another aspect of publishing that even experienced authors might leave entirely up to others—but it’s updated!

·       New information will dispel myths like these:

o    Agents are a cantankerous lot. (Nope! In The Frugal Editor, twenty-one of the nation's best tell you their pet peeves and they do it in the best of spirits.)

o    If your English teacher told you something is OK, it is. (No! Language rules have changed since you were a sophomore. Anyway, your English teachers likely have no background in publishing, so apart from basic grammar, how much help can they be?

o    If a manuscript or query is grammar-perfect, you'll be fine. (No! Lots of things that are grammatically correct annoy publishers.)

o    Always use your Spell and Grammar Checker. (No! Some suggest you don't use it at all, but The Frugal Editorwill help you make it your partner instead of your enemy.)

o    It's easy to avoid agent and editor scams by asking other writers. Even other professionals! (The Frugal Editorgives you a to-do and not-to-do lists to help you avoid being taken even when you are doing just that. )

o    Your publisher will assign a top-flight editor. Even big five publishers are having budget problems and many cut expenses by using less experienced/qualified editors. (Maybe, but don't count on it. The more you know, the better partner you’ll be for an editor!)

o    Formatters and editors will take care of the hyphens, ellipses, and all the other grungy little punctuation marks that English teachers avoided teaching because they didn't know how to use them either. (Chances are, you'll catch even great formatters and editors—the ones you pay for their services—in an error or two if you know your stuff!

o    When you do know your stuff, you’ll feel more comfortable defying all kinds of rules that are still extant. You’ll even feel comfortable explaining to your editor why this choice is an improvement for this particular title, voice, time, or era.

 

NOTE: The parts of this article bulleted are reprints (edited and updated) from one of my sell sheets. They are widely used in publishers’ and authors’ review-getting process using query letters, ARCs, and accompanying marketing materials. Find a sample of sell sheets—front, back, and footer—in the Appendix of The Frugal Editor, third edition.

You’ll find the first part of this plea of mine for writers right here on Karen Cioffi’s Writers on the Move
blog in my column on basic dialogue tips posted  in May, 2025.

It will give you ten reasons why knowing more 
editing than your do already might make

you a better (and happier) writer . 

Go to:  
 https://www.writersonthemove.com/2025/05/dialogues-ten-basic-cant-go-wrong-rules.html

 

MORE ABOUT TODAY’S WRITERS ON THE MOVE CONTRIBUTOR

Carolyn Howard-Johnson was an instructor for the UCLA Extension Writer's Program for nearly a decade. The first book in her HowToDoItFrugally Series of books, The Frugal Book Promoter, won USA Book News' Best Professional Book Award and Book Publicists of Southern California's Irwin Award. The second, The Frugal Editor, is the winningest book in her HowToDoItFrugally Series of books for writers (The first edition was named best of 2004 by USA Book News.) TFEIII includes many more editing tips on dialogue—even punctuation for dialogue. Learn more about building a career in the publishing world at www.howtodoitfrugally.com. 

 

“Careers that are not fed die as readily as any living
 organism given no sustenance.”

·