Writers On The Move: Terry Whalin

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Opportunity Is Everywhere

By Terry Whalin (@terrywhalin)

David Smith loved language and ignited an excitement in his English teaching at Peru High School in Peru, Indiana during the late 1960s. Of modest height with receding sandy hair and a bug-eyed appearance, Mr. Smith loved his students and reached out to challenge them. As the faculty supervisor for the school newspaper, Mr. Smith was always on the lookout for new talent to add to the staff. Thus, he was excited when a gangly sophomore who had recently transferred from Towson, Maryland, caught Mr. Smith’s attention with one of his written assignments.

One day after class, Mr. Smith pulled that teenager aside and said, “Terry, I think you would make a great addition to our newspaper writing staff. I’d like to invite you to our next staff meeting on Wednesday after school. Can you come?” At that point in the school year, I had made few friends, so I was flattered with his invitation. Another classmate, Jeff Reece, and I became the two sportswriters on the staff. Throughout the school year, I attended various sports events, collected sports data, and started interviewing people. Those first days on the staff newspaper introduced me to the writing world and the thrill of writing something for other people to read in print. Mr. Smith’s simple invitation sent my life on a different career path and awakened my dreams of publishing. My writing became more than a dream; now it was rooted in practical experience and repeated opportunities to practice my craft.

The events in your experience will be distinct from mine yet are equally important. There are vast opportunities in the publishing world for anyone willing to follow the steps to speed up their success. Like the image with this article, there are many diferent doors and you have to select one, then another. Welcome to an imperfect process. I’m excited about how the events will come together for your journey

On the surface, the path to publishing might not show you the diversity and range of possibilities for your writing. From speaking to hundreds of writers, I find many of them are focused on a particular area of writing such as writing a novel or a children’s book. They haven’t understood the value of learning good storytelling and communication skills that are relevant and useful for many different areas of writing.

Because these writers are focused on a small niche area of publishing, it’s almost like they are wearing blinders and can’t see any other possibilities. In this section, I want to challenge you to remove your blinders and see the wealth of possible application for your writing within the publishing community. While each area of publishing has its own specific requirements, good writing and storytelling skills can be used in multiple areas to strengthen your overall career.

For example, you may want to write a book and have done a little exploration but the only companies who have responded to your questions are the publishers who want you to pay them to get your book into print. These companies are called self-publishers. Instead, you are looking for a traditional publisher who will pay you an advance, then print and distribute your book. Yet because you have no background in book publishing, you don’t understand that 90 percent of nonfiction books are contracted from a book proposal and a few sample chapters, rather than a complete book manuscript. Without this critical detail, you have focused on writing a full-length book manuscript. Then you discover it may take you 12 months to find a literary agent who has to locate the right publisher. Then you learn it will take a longer-than-expected span of time for this publisher to release your book—normally 12 to 24 months after you turn in your manuscript. To a beginner, this realistic and practical publishing timeframe isn’t evident on the surface.

Also, writers don’t understand they can gain valuable training, experience, and exposure through writing magazine articles. From idea to assignment to publication with a printed magazine can be a much shorter timeframe for four to six months than books. Every editor is actively looking for writers who can communicate—whether they are a newsletter editor, an online editor, a magazine editor, a book editor or anyone else who has the title “editor.” As a young magazine editor, I quickly learned I had to do less editorial work and could have greater confidence in assigning an article to a published author than an unpublished author. I read the ideas and considered giving the assignment to the unpublished author but their chances dramatically improved with any type of publishing experience.

Magazine and newspaper writers learn valuable skills that help their success with a longer project such as a book. These writers learn to write for a specific audience or publication and to write within a specific word length. Also through the writing process, they learn the value of a focused headline or title and relevant subheads scattered throughout the article, as well as hooking the reader with a tightly written opening. Then they continue to feed information to the reader as they structure their writing, and conclude the article with a focused point called a “takeaway.” These writers also learn the importance of meeting a specific deadline (or a better way to stand out with the editor is to complete their assignment before the deadline).

In addition, writers can learn the skill of rewriting and following an editor’s direction. Sometimes your article will be “almost there” but not quite. Can you follow the editor’s directions and complete the assignment to their satisfaction? It’s much easier to learn about this process on a 1200-word magazine article than a 50,000-word book project.

Finally, these writers built trusted relationships with their editors—newspaper and magazine. Many of the editors I’ve worked with have moved up to higher paying publications or have become book editors or editorial directors. The seeds of my relationship with them were planted through my magazine writing. As a new writer you need to understand the necessity of building these lasting relationships.

Your journey to publication will be completely different from my experience. It will at times startle and surprise you. The writing business is a strange mixture of creative combined with practical “how-to” skills. These pages are signposts, and every step may not be critical for you. For example, you may not care about writing children’s books or short stories, yet I would encourage you to read and explore this type of writing. If you try it and it fits your writing style, it may be the key to expanding your writing world and I’d hate you to miss it.

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As writers, our opportunities are everywhere. In this article, this prolific author and editor details some of the skills you need to seize these opportunities for your writing life. (ClickToTweet)

W. Terry Whalin, a writer and acquisitions editor lives in California. Get Terry’s newsletter and a 87-page FREE ebook packed with writing insights. Just follow this link to subscribe. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s recent book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.

Why Self-Publishing Books Aren't in Bookstores

By Terry Whalin (@terrywhalin)

I’m involved in a couple of online writing groups and no matter how many times you say it, there seems to be a broad misconception about self-published books. These books simply don’t appear inside the brick-and-mortar bookstores.

Please don’t misunderstand me. These self-published books have their place in the market—particularly if you have a means to sell the books to individuals or companies. For example, if you speak often and would like to have a book to sell in the back of the room, you can easily get a self-published book to use in these situations. Just don’t expect to sell your book to bookstores.

Recently a well-meaning author celebrated his first printed book, which was self-published. He was holding it in his hand—always exciting. He was plotting a strategy to get his book in as many bookstores as possible and asking for help from other authors in the group. If you are going down this path, it shows a clear disconnect with the realities of the market.

Here’s a bit of what I told him. “Congratulations on your book release and I celebrate with you—but after more than thirty years in this business and over 60 books in print—and working as an acquisitions editor over the last thirteen years—I am going to have to give you a bit of a reality check. You will struggle and find it almost impossible for brick-and-mortar bookstores to stock your self-published book. It’s one of those messages that the self-publishing places don’t tell you (they want to get your cash and get your book in their system). Yes, your book is listed on Amazon.com (easy for anyone to do) but getting it into the bookstores is a completely different story.

I’ve been telling writers for years about the ease of getting a book printed—now getting it into the bookstores and ultimately into the hands of consumers, that’s another story.

“Retailers dislike self-published books. Every retailer that I’ve talked with about this issue (and I’ve invested the time to talk with them) has countless stories about the difficulties of these books. They have re-stocking problems and problems with the quality of the products (typos, editing, etc.).

“Here’s the real test for you: go to your local bookstores and ask them if they are carrying any self-published title on their shelves. Go to the big box stores like Barnes & Noble or Books A Million as well as your mom and pop smaller independent bookstores. The answer will surprise you. I will be surprised if you find a single self-published among any of the thousands of books.”

We can’t say it often enough—the bookstore market is a closed system—that deals with distributors and large and small publishers. It’s why we work hard to get our books into the traditional publishing marketplace. It’s why you go through the effort and hard work to create an excellent book proposal or book manuscript or novel, then sell that idea to a publisher. Then your book is available in any bookstore—and can have the possibility of sitting on those bookshelves. It’s a free country and you can feel free to expend the effort and energy to market to bookstores and try and place your book. From my experience and others, it will be frustrating and likely not sell many books. I believe your marketing efforts are better served in other markets (outside the bookstore).”

No matter what I write, several of you are going to take the leap into self-publishing. Here’s several action steps if you go this route:

1. Work with an experienced editor to create an excellent book.

2. Use a professional cover designer and people to format and produce a book where every detail looks like something from one of the big five traditional publishers. This means including elements like endorsements and words on the spine of the book (including a publishing logo on the bottom of that spine). Many self-published books are missing key elements which become striking signals they are self-published such as leaving off the barcode or doing this code improperly (without the price).

3. Keep working consistently to grow your audience. As I’ve mentioned in the past, work daily on increasing your platform and reaching your audience. You need to try new avenues to market and sell your book. For example, in recent months, I have been using PodMatch which is connected to over 90,000 podcasts. I’ve booked or been on over 60 podcasts. I continue to pitch podcast hosts and appear on their shows.

4. Continue to learn all you can about publishing. Get a free copy of my Book Proposals That Sell and study the publishing insights in this book.

5. Never give up on your book. As the author, you have the greatest interest and passion for your book. This statement is true no matter whether you are traditionally published or self-published. Always be looking for new opportunities to write or speak about your book.

This last point is something I try and model with my own books. For example, I continue to promote and use the radio interviews I recorded for my Billy Graham biography which has been in print for over ten years. Each author needs to be actively telling new readers about their books—whether they are carried in the bookstores or not.

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Avoid Publishing Pitfalls

By Terry Whalin (@terrywhalin)

It’s rare that I see this perspective but, in this article, I want to give you a reality check. From my decades in this business, I understand book publishing is filled with possible pitfalls and errors.

I witnessed another one recently. One of my bestselling author friends was about to release a new book. This new book was from a major well-known publisher. The book was designed well and edited and included endorsements and practical information. I’ve supported this author in the past, so I was on the list of people who got a pre-release copy of the book. This pre-release included a personal handwritten note from the author and information about the date of the book release.

It was a push for my schedule, but I managed to quickly write a review and be ready to post it on the launch date. Then I noticed the page on Amazon. It was not the typical pre-release page. Instead the book had already been released a couple of days before the launch date. The book had zero Amazon reviews on the page. How did this happen? Someone at the publishing house set up the wrong Amazon date for releasing the book (my guess).

This author has a launch team and other elements in place to promote her book. I was not surprised to learn this team was in place since she is an experienced author and knows the elements of launching a new book. It is important to have a launch team because there are over 4,500 new books being released every day. Other places say 11,000 new books every day. Whichever number you want to use, it’s a large amount of new books entering the marketplace. I regularly hear that most publishers are selling about 50% of their books through Amazon, that leaves another 50% for brick and mortar, other online retailers, and other places. Still 50% is a large number at Amazon for the book sales.

I’m writing these details about this cautionary tale which contains a number of lessons:

1. Details matter. The release date of your book should match up on Amazon, Barnes & Noble and other places. As an author, you can check some of these details but depending on how you publish, they are usually handled internally inside the publishing house.

2. With the launch of a book, things can go wrong. When this happens to you, acknowledge it and keep moving forward.

3. Nothing is fatal in this process—unless you quit. Even when something goes wrong or doesn’t happen, you can still recover from it and sell books. The only way for you to be stopped is when you give up and quit. Almost anything can be overcome with action.

4. Marketing is an ongoing process for every book. Recently one of my books got a new review. I was interested in reading it. When I looked, it was a one-star review with hardly any information. If you only have five star reviews for your book and then someone gives you a one-star review, it validates all the other reviews for the book. In other words, there is nothing to do about the negative review but keep moving forward. In fact, if you get enough five star reviews, the one-star review will have little or no impact. I encourage you to do the same.

I hope this story helps and encourages you with your own marketing efforts for your book. It is not easy for anyone, even people with a lot of experience in this area. The key is to keep going and keep moving forward no matter what happens.

From the stories that I hear I understand authors are trying to find the magic bullet or the perfect place to tell people about their book. The reality is success and book sales are not based on a single event or single television appearance. Instead, success comes from continual and steady efforts from the author to promote their book. Your publisher may be able to get the books into the brick and mortar bookstores. It is the author who drives people into the bookstores to sell those books and move them into reader’s hands and not be returned to the publisher.

As the great hockey player Wayne Gretzky said, “You miss 100% of the shots you don’t take.” Opportunity is around us and you need to keep seizing it and going forward even with the pitfalls. The authors who continue are still writing and still touching lives. I want you to be among this distinct group.

Your publishing pitfalls will be different from mine or those possibilities that I detailed in this article. When they happen (and they will happen), it’s critical to not give up and keep going.

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According to this prolific author and editor, publishing has many pitfalls. This article gives a cautionary tale and a series of actions for every author. (ClickToTweet)

The Hidden Costs of Publishing

By Terry Whalin (@terrywhalin)

Because we have computers and can produce stories, everyone assumes writing is easy. From my experience, any skill (including writing) takes hours of practice to become excellent. For example, one of the most successful basketball players of all time is Kobe Bryant, the winner of five NBA championships and two Olympic Gold Medals. He accomplished this success through deliberate practice with a purpose. Bryant was on the 2012 Team USA. One of the trainers, Robert, talks about his first experience with Bryant, who started his conditioning work at 4:30 am. He shot baskets for several hours, then did conditioning work for the next hour, then made 800 jump shots between 7 am and 11 am. Bryant was a skilled professional yet took nothing for granted in his practice and work outs. His work showed because Bryant knew how to grind then grind some more. This type of effort in sports is generally lost in the writing world. There are hours of work and effort behind the scenes that no one sees but is necessary to achieve success.

There are many things in the world of publishing which simply add to the cost and effort to happen but are never documented or talked about. In many ways, these elements become some of the hidden cost of publishing. In some ways publishing is like an iceberg. We can see the top on the water but don’t realize all that is below the surface. In this article I wanted to tell you about a couple of these hidden costs and then give you some tools and basic principles for your own writing life.

People look at my large X/Twitter following (over 175,000) and would like to have that ability to influence and touch others. Yet are you willing to do the work to build that following? I’ve written in my blog about the five actions I take every day. I use a program called Hootsuite (other people use Buffer) to schedule 12 to 15 posts every day. I’ve developed a pattern or system which I use repeatedly to handle these posts—and it only takes about 30 minutes a day to handle.

Many people have started on X/Twitter but have given up the consistent posting. It’s the same with my blog on the Writing Life. I’ve been writing my blog articles each week since 2004. It has totaled over 1,700 articles. Several years ago, I found an article which estimated there are over 600 million blogs and named the top 27 content producers. My name and my blog were one of those listed. You can get my new articles on your email with this form. The consistent effort pays off.

Over the years, I’ve created a number of online information products like Blogging for Bucks (http://bucksforblog.com/ ) or my Write a Book Proposal course (http://bit.ly/wbkpro). I’ve automated many of these products through autoresponders and other tools. Each of these products include my 100% Love it Or Leave It Guarantee. If the buyer isn’t satisfied in a period of time, they can send an email and ask for a refund. This guarantee is a key part of selling products online and it is rare that someone will ask for a refund. One email arrived at a time when I was challenged with other things—yet I took the time to make the refund. Carrying through with your promises is a key part of having an online business and successfully selling products online. It doesn’t make it simple or easy.

Here’s some basic principles for every writer to get beyond the hidden costs of publishing:

* Understand the costs and keep going in spite of them

*Automate when you can. Investing in tools like Hootsuite allows me to continually grow my presence and saves time. I’ve recently added PodMatch and in six months I have booked or recorded over 50 podcasts.

*Keep growing in your craft of writing, attending conferences, taking online courses and reading books. I’ve got shelves of how-to books I’ve read over the years and continue to read them.

*Timing is critical and often out of your control. Numerous times I’ve had authors who have looked for an agent for years (not found it) then return to Morgan James and ask if they can sign our book contract. A recent author signed, who I have been speaking with off and on for three years about her book.

*Take the long view of success yet keep doing the little things and working to promote your writing.

Over and over, I speak with authors who continue promoting yet have stopped telling their publisher about their promotion (big mistake in my view). The publisher is going to assume they are not promoting and have stopped talking about the author with their sales team and the sales team to the bookstores since it is tied together. Yet if the author continues to promote and tells the publisher, then the communication and promotion to the bookstores can continue. Consistent communication matters. No little elves come out and write this material for us. Active authors are the ones to tell the stories and complete the work.

What proactive steps can you take to learn a new skill or try some new way to sell books? It doesn’t matter if your book is brand new or has been in print for a while. Keep the experimentation going until you hit the elements which work for your book.

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Publishing has a series of hidden costs. In this article, prolific author and editor Terry Whalin details some and provides basic principles and resources to move beyond them. (ClickToTweet)

Authors Have a "Magical" Life

By Terry Whalin (@terrywhalin)

Whether you have never published a book or published many books, you may have this concept that authors have a magical life. They get to travel, attend amazing events and talk with well-known people about their book. Bestselling authors must have a wonderful life because they have sold so many books. This concept that the writing life is glamorous is another publishing myth. I wrote the words “magical life” with quotation marks to indicate “tongue-in-cheek” or exaggeration.

In my 20+ years in publishing, there are remarkable moments. I want to begin this artice with a couple of these moments. Early in my writing career, I attended the Mount Hermon Christian Writers Conference. Located in the California redwoods, the event is known for their premier faculty and facility. At the end of this event, they give out some writer awards. During one of these early conferences, to my complete surprise, I was given an award for the Writer of the Year. The moment was outstanding to me because it is the only writer award I’ve ever received.

Fast forward years later, I was writing a book with the leading African American in Promise Keepers, Bishop Philip Porter. At the time, Promise Keepers was the fastest-growing men’s movement in America. I worked with a New York literary agent, and we crafted a book proposal that launched a bidding war between two large publishers. It was an exciting moment in my publishing life to sign a book contract with a six-figure advance. I worked hard on the writing for this book and it was published. Yet the truth is the book was unsuccessful and did not sell for several reasons. The publisher never showed the cover to Bishop Porter before it was published. Bishop Porter’s picture filled the cover of this book, but he did not like it. He disliked it to the point of not promoting the book and it did not sell. The publisher took this book out of print after six months. How is that for a glamorous writing life? Most of those out-of-print books were destroyed—the truth of what happens to many of these books.

Met Former President Jimmy Carter

“We can’t say anything about it,” my literary attorney and writer friend Sallie Randolph began. “But President Jimmy Carter and his wife Rosalynn are going to be at our member luncheon tomorrow.”

I was in New York City for the annual conference of the American Society of Journalists and Authors (ASJA), the leading nonfiction writers’ group in the nation and originally known as the Society of Magazine Writers. Each year, the organization holds a large public conference on a Saturday in a hotel in New York City. Before this public conference, the ASJA has a much smaller member day meeting in the same location. One of our members had written a book with Rosalynn Carter and the authors were going to be given an award from the Society. The award winners were invited to attend the member luncheon and the Carters had accepted the invitation. There would be about 200 members and special guests at this luncheon.

While Sallie and I were not sitting at the table of honor with the former president and his wife, we figured out where the secret service would be sitting and were able to sit at that table. My business book, Lessons from the Pit, A Successful Veteran of the Chicago Mercantile Exchange Shows Executives How to Thrive in a Competitive Environment which I wrote for Joe Leininger, had just been released and I had a copy in my briefcase. During the meal, I asked the secret service agent when I could give President Carter a copy of my book. He said, “Do it right now because we’re going to eat, speak, and leave.”

With his permission, I walked over to the former president, introduced myself, and gave him a copy of my book which was published from B & H Publishing Group (formerly Broadman & Holman). I knew Broadman had been one of Jimmy Carter’s publishers and he would be familiar with the company. He was interested in the topic of my book and mentioned his son, Chip, had traded at the Chicago Mercantile.

As the meal concluded, the program began, the Carters spoke to the audience, and then quietly slipped out of the room—the president carrying one book out of that meeting—mine. It was a great experience to have met a former President and spent a few minutes with him.

I’ve interviewed more than 150 bestselling authors in many different settings. I’ve been inside the professional baseball locker of the San Diego Padres or been one of the few journalists who has interviewed bestselling author and pastor Chuck Swindoll. During our lunch, Chuck told me, “There are no heroes in the Body of Christ. We are all like a bunch of guys in the back of a pick-up trying to get our stuff together.” The experience of meeting various bestselling authors and hearing their stories has been enriching to my life but is not glamorous.

The real story is that writing books is hard work and selling books is even harder. From my experience there is often little glamour attached to such work. I’ve never met a book author who didn’t want to sell more copies of their work. It doesn’t matter if they are published through one of the largest publishers or Podunk Press (I don’t believe there is such a small publisher named Podunk Press but maybe, since there are many of them).

If you bring up the topic of selling more books, almost every author has a story about something they tried yet failed to work. Often these stories are filled with the author blaming someone else for the lack of sales. They blame:

• their publisher

• their publicist

• their agent

• their editor

• the wrong title

• the wrong cover

• the missing endorsements

• _____ you name it

It’s rare that I hear the author blame the real culprit: themselves. Yes, it’s hard to admit but it is the first step toward selling more books and understanding who bears the true responsibility for selling books—the author.

Many authors long to have their book appear on the bestseller list. For some authors they equate getting on the bestseller list as their benchmark of success for their book. Over ten years ago, I read Michael Korda’s Making the List, a Cultural History of the American Bestseller 1900–1999. Korda at the time was the Editor-in-Chief at Simon and Schuster, one of the largest publishers. If you haven’t read this book, I highly recommend it.

In the introduction, Korda writes, “The bestseller list is therefore neither as predictable nor as dominating as its critics make it out to be. Plenty of strange books get onto the list and stay there for a long time…at least half of the books on any given list are there to the immense surprise and puzzlement of their publishers. That’s why publishers find it so hard to repeat their success—half the time they can’t figure out how it happened in the first place.” (Page xv) I love his honesty. There is no magic bullet and it is different for every book. The author is key.

Some books start slowly and steadily sell then catapult in sales. Other books begin strongly then sales drop to nothing. There is no consistent pattern.

My encouragement is for you to keep experimenting with different methods to sell your book. Each author has a different experience. Recently I spoke with an author who had sold 8,000 to 10,000 copies of his self-published books. He had held over 300 book signings for his book. For many authors book signings have yielded almost nothing but not for this author. He regularly speaks at schools and service clubs and even AARP meetings.

Every author needs to keep experimenting until you try something that works for you and your book, then continue on that path.

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Authors have a “magical life.” In this article, prolific author and editor @terrywhalin uses “magical” as an exaggeration then gives the reality of the author’s journey. (ClickToTweet)

Jumpstart Your Magazine Writing

By Terry Whalin (@terrywhalin)

How can you write and submit exactly what the magazine editor is looking for? You get some insights from reading the submission guidelines but I’m talking about something much more specific and a simple list of topics and ideas for this publication. Seasoned magazine writers know about this tool and after reading this article, you will know about it too: a theme list. Publication editors will brainstorm this list of story ideas, post it on their website and also send it to their regular contributors. Using a theme list is a sure way to grab the reading attention of the editor.

Recently I attended a Christian writers’ conference. It’s one of the key places where you can build relationships with editors and learn how to meet the needs of editors. If you write what an editor needs, then you are much more likely to get published than randomly writing something and sending it into the publication. If a writers’ conference is not in your plans, make plans to get to one soon. As editors, we publish people that we know, like and trust and you can build these relationships at a conference.

During an editor’s panel at this conference, I heard an editor’s cry for help. I’m not going to give the specific magazine but use this incident as a way to help you be more successful and on target with your magazine submissions. This magazine editor leads a 200,000 circulation Christian publication which publishes a theme list with their guidelines. With each monthly magazine, they publish articles outside of their theme but in particular they need articles tied to their theme. In front of the entire conference, this editor mentioned several of his projected themes did not have a single article ready for publication.

As I listened to this editor’s cry for help, I recalled my work at Decision, the publication of the Billy Graham Evangelistic Association. As associate editor, I was looking for theme related articles. For example, I needed articles about love for a February magazine (Valentine’s Day). It was not easy to get these articles even for a large circulation magazine like Decision whose circulation at that time was 1.8 million. To gather these needed theme-related articles, I would call or email some of my author friends and ask them for submissions.

If you want to be published in magazines, in general there are two options. You can write whatever you want (inspiration) and then try to find a publication for it. Or you can look at the themes an editor has created for their magazine (their needs) and write an article to meet those needs. The second approach of writing for a particular theme is more likely to be published from my experience.

The Christian Writers Market Guide includes over 150 magazine listings. Many of these listings include the location of their guidelines and theme list. Another way to find these publications is to use Google with the search words “Christian editorial theme lists.” I instantly found several pages of Christian publications with their theme lists.

As you meet needs of the editor (use their theme list) you will be published in magazines and become a dependable resource for your editor. Don’t overlook this important resource for your magazine articles. Writers do much more than publish books. If you write for magazines and have never published a book, call yourself a writer.

Tweetable:

Jumpstart your magazine writing and use a publication theme list. This prolific writer and editor gives the details here. (ClickToTweet)

W. Terry Whalin, a writer and acquisitions editor lives in California. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s recent book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.

Why I Give Away Books

By Terry Whalin (@terrywhalin)

If you have a published book, you have a powerful tool in your arsenal. I hate to admit it but when I entered publishing years ago, I was tight with my books. Each time I gave away a book, I was thinking about what that book would cost for me to purchase it. As the years have passed, I’ve become less cautious about the actual cost and more aware of the way books can help others. In this article, I want to give you some reasons to give away your books.

Several years ago at a Morgan James author event in Nashville, I asked one of the authors for her business card. She didn’t have one. Immediately she said, “Why don’t I give you a book and I will write my website into my book?” Your book can be the perfect business card in that situation. This author has been around publishing many years. I’m certain she had no idea that I’ve written hundreds of Amazon reviews. I gratefully received her book and carried the book home. A week or so later, I read the book cover to cover. It was excellent and I wrote a short book review on Amazon and Goodreads. While this author had recently launched her book, she only had eight book reviews. My short review helped her add to this number and I told others about my review through a short tweet with the book on X or Twitter.

To be realistic, I understand that my response to the gift of a book is not your normal response—but you can suggest readers post a review on Amazon and Goodreads as you hand them your book. Simply from the power of your suggestion, some people will do it.

At the same event, another Morgan James author asked for a copy of my Billy Graham book. I pulled it out, autographed it and handed it to her. She promised to read it and write a review. Each time I discover a new review, it gives me an opportunity to tell others about this review on social media (X/ Twitter, Facebook, LinkedIn, etc.). Marketing people understand a reader has to hear about your book seven or eight times (at least) before they decide to purchase your book. With each new review, you should seize the opportunity on social media to tell others. That exposure is building and adding to the time when that reader will purchase your book.

Here’s several reasons to give away your books:

1. Books change the lives of readers. I know books change lives because years ago, I read a book changed my life. You can read my story in this article: https://terrylinks.com/twowords.

2. Books in the right hands can help you promote your book. Be watching for other readers and others who write reviews of books and give them a book. Also be generous with people who are in the media to give them copies of your book. Be prepared to give away your books. Carry the books in your car or briefcase and use them as you have the opportunity.

Finally, follow up with the individuals after you have given away your book. In your follow-up note, tell them what you would like them to do and make it easy for them to do it. If you aren’t telling them (asking), they may not think of the idea on their own. Your follow-up note can be simple saying something like:

“I’d appreciate it if you could leave your honest review of my Billy Graham book in three places:

Amazon: http://amzn.to/1gYtzbx

Barnes & Noble.com: http://bit.ly/1zLviz6

Goodreads: http://bit.ly/1rTDzYB Your review will be a huge help.”

Notice several details about my follow-up note. It was short, specific and I gave them the actual links to go to the right location online to leave their review. You can use my follow-up note as a template for your own actions with others.

If you are generous with your books (give them away) and tell people what you need from them, many of them will be glad to help you. Do you give away your books? Let me know in the comments.

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How to Repurpose Your Radio Interviews

By Terry Whalin (@terrywhalin)

As an author, you want to hire a publicist who has connections to radio and podcast hosts and can book you on those programs. As an editor, I’ve encouraged some of my authors to book radio interviews. After the interviews, one author told me he didn’t believe they helped sell books. Then I asked some follow-up questions. Did you get the recording from the interview? Are you storing that interview on your website, so it does not disappear? This author was not taking any of those important follow-up actions. In this article, I want to help you increase the effectiveness and longevity of your interviews.

As an author, your publicist will schedule you on various radio programs. These radio programs are wonderful opportunities to talk about your book. The talk show host normally receives a series of interview questions ahead of time. These radio hosts interview different authors day after day on their program. You can’t assume the host has read your book—and you are better off assuming they have not read your book. Instead, they will use the interview questions to speak with you about your book.

For example, I’ve done more than 50 radio interviews about Billy Graham and my biography. I’m asked the same questions over and over. Yet each time, I answer them with enthusiasm as though I’m hearing the question for the first time. Depending on the radio program, often these shows only cover a certain area of the United States. How do you get more mileage from these interviews?

First, ask for a recording of the interview. Sometimes the radio station will put it on their site after the interview. Other times if you ask, they will email the audio file to you. You have to ask for it or search for it and preserve this audio file.

With this audio file in your possession, the next step is to listen to it. Is it a solid recording? Do you need to cut out local commercials or anything to make it universal and just your interview? I use an audio program called SoundForge for this editing process. Just like Microsoft Word edits words, you can use SoundForge to edit audio files.

I create or check to make sure I have a solid recording of my interview. Next I upload the audio file to my own hosting site. If I just link to the interview from someone else’s site, they are in control and I’ve had these links disappear. When I put it on my own site, I know the interview is always going to be available online and never disappear. You have to make sure you preserve the interview on a site that you control.

The final step is to incorporate this interview into your on-going social media efforts (X/Twitter, Facebook and LinkedIn). Here’s an example from one of my radio interviews about my Billy Graham book: http://terrylinks.com/KPOFGrahamInt The interview was recorded months ago, yet because it was a morning radio show, it sounds like it happened yesterday. The listener doesn’t need to know the real date.

Because I reuse these interviews, people will regularly email me saying they heard my interview and compliment me. I respond with gratitude and never say when it actually happened (not relevant information for that listener). These recordings continue to promote and drive book sales and exposure for my book—long after the interview. Like many of these actions in the marketing area, they do not happen unless the author takes control of the interview (storing it on your website) then continues to promote it.

Promoting your book on the radio or a podcast is important and something every author should actively pursue and continue. In my view, it is equally important what you do with these recordings after the interview. Use these live events for on-going and continued promotion of your book and work. These interviews are essentially timeless and can be used repeatedly if you take action.

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How to Hire the "Right" Publicist

By Terry Whalin (@terrywhalin)

An effective publicist can be a great asset to you as an author when you launch your book into the world. Yet like hiring an editor, literary agent, or anyone else in publishing, you have to use wisdom and all your resources to find the right publicist. Rick Frishman who ran one of the largest public relations firms in the United States for many years, often tells these firms have a solid “guarantee”: that they will charge you every month. A typical publicist fee is $3,000 to $5,000 each month. With these amounts of money, you can quickly spend a lot of resources with little results if you aren’t careful.

As a cautionary story in this area, several years ago I acquired a book for Morgan James Publishing where I had a lot of hope for great success. One of the co-authors had sold their company for millions of dollars and they had a large publicity budget to launch their book. As these authors told us their plan, it had one glaring red flag: their publicity firm. We had never heard of this firm and we’ve worked with many different publicists over the last 20 years. This firm may have a great reputation for getting their clients on television programs. These authors produced an excellent book, but they ran through $30,000 on their publicity campaign with this firm and did not sell books.

To avoid this type of disappointment, I recommend several steps to hire a publicist:

• Get a number of recommendations

• Interview each one and speak with their clients about their results

• Check their reputation online (type the name of the company + complaints)

• Check with your publisher for recommendations

Ultimately, you are making an important decision to hire a publicist and you want to make sure you get value from this expense.

Understand the Role of a Book Publicist

Whether a traditional and recognized publisher launches your book or a self-publisher, the author has to be engaged in the promotion and marketing of their book. One of the key players in this process is the book publicist. Many of these publicists have valuable connections and relationships with the media and others to help you promote your book.

Recently I finished reading a book from publicist Claire McKinney, who has worked in publicity for major publishers for over 20 years and is a recognized expert in self-publishing appearing on The Today Show for example. Do You Know What A Book Publicist Does? is the name of McKinney’s book with the subtitle, “A Guide for Creating Your Own Campaigns.” As the number of new books entering the market increases every day, authors need to understand the role of a book publicist and how to work with them in the process of book promotion. Managing expectations about what a publicist can do for a writer is great information and woven into the fiber of this book.

The promotion or sale of any book is tied to key connections and relationships—for example to the media. Book publicists like Claire McKinney have been building these relationships for years. Every author needs to understand their role in publishing. Do You Know What A Book Publicist Does? fills a critical role in this process with pointed insights throughout.

McKinney answers common author questions like what is a press release and what is a book launch and the best time to launch a book? The answers are packed with her years of experience in such tasks.

In the section on Reaching the Media, McKinney writes, “I’ve found that “fear” is the one thing that holds most people back from reaching out and from developing good pitches. Of course, you don’t want to be insulting, use the words “extraordinary” or “dynamic” just to create hype doesn’t help either. If you are honest about your intentions and what you are looking for, you are more likely to get a response. It takes extra effort, but that is also how you will build a relationship with the contact that could benefit another book or could enrich your experience in another way. If you don’t ask, you don’t get it. I’m sure you know that expression. If you get a snappy response, chalk it up to a bad day. What is the worst that can happen?” (Page 100-101)

Like many other aspects of publishing, I encourage you to move carefully and ask many questions before hiring a publicist. If you do, then you will locate the right person for you and your book.

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