Persist For the Right Fit

 

By Terry Whalin (@terrywhalin)

Change is the only constant in the publishing world. It’s like playing the childhood game of musical chairs. The players are constantly in motion and change positions and roles. It’s one of the reasons for writers reading the trade publications which report significant personnel changes. Editors become literary agents. Literary agents change and work for a publisher or they become a freelance editor. These examples are just a couple of the continually shifting landscape. 

As a writer, you have a dream and a desire to publish your words. It takes a lot of perseverance and persistence to find the right publisher for your work. The Chicken Soup for the Soul series is one of the bestselling series in the English language. Most people have forgotten their challenging beginning. Jack Canfield and Mark Victor Hansen were rejected 140 times before they located a publisher. That is a lot of rejections in the search to find the right fit.

There is only one way your book doesn’t get published or your story doesn’t appear in print or your book stops selling. It’s when you as a writer give up on your dream and stop. 

* You stop meeting new editors at a conference or on LinkedIN or through an online group.

* You stop reading about new publishing houses and new publications. Change can mean opportunity for your book and your writing--if you don’t stop.

* You stop pitching your writing or your book to literary agents and editors

* You stop writing a book proposal and query letter. If you haven’t read my Book Proposals That Sell (The Revised Edition), I encourage you to download the free Ebook then read it and take action on the information. 

I don’t encourage anyone reading these words to stop but instead to choose to keep going until you find the right fit for your writing. 

I heard a published author with an agent talk about her devotional going out to numerous publishers (40 is the number I recall) and getting rejected. The agent and author could not find the right place to publish this idea. Then one of the editors moved to a different publishing house. This editor remembered the author’s pitch and asked for the proposal. It was published along with three additional books. Her persistence paid off with four published devotional books. 

Also, recently I met a new magazine editor. One of my friends had written an original story for that magazine and never received a response. Her experience was a common one. When I asked this editor about another editor who attended last year. I learned he was no longer with the magazine. I asked if my friend could resend her article to the publication. The editor said this friend should send it directly to her and use my name with the submission. Will it get published? I don’t know if it will happen but now my friend has another opportunity. As with the book author, it takes persistence to find the right fit.

Many writers are following the “Field of Dreams” action plan. I’m referring to the movie where they build a baseball field then players and people come to it--even in an Iowa cornfield. Writers believe if they pitch to the right literary agent, their book will get traditional published. They believe if they build a great website, people will come. Or writers have many other fantasy ideas which are not based on reality. You must actively be looking for the right connection and the right fit through your email, phone calls and much more. When you locate a possibility, act and explore it. For example, several months ago I spent a chunk of time reaching out to the writers I met at a conference. One of those people emailed me back saying she pulled my email out of her spam or junk folder. What is sitting in your spam folder that could be an opportunity?

If you seize the moment, change can provide a fresh opportunity. How have you learned that it takes persistence to find the right fit? Let me know in your comments.

Tweetable:

There is only one way your work doesn’t get published: you give up. This prolific writer and editor give the details why it takes persistence to find the right fit.  #pubtip #thewritinglife (ClickToTweet)

W. Terry Whalin, a writer and acquisitions editor lives in California. Get Terry’s newsletter and a 87-page FREE ebook packed with writing insights. Just follow this link to subscribe. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including  Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s recent book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.

Beginning Writers Do Get Published

 

By Terry Whalin (@terrywhalin)

Over the last 20 years Greg Stielstra, author of Pyromarketing, marketed hundreds of Christian books including The Purpose Driven Life. During that time, he noticed a disturbing trend. Some Christian authors sought fame because they believed only celebrities could influence culture. What’s more, they thought to sell lots of book required hiding their Christian content. In a sort of publishing bait and switch, some authors thought they must achieve a platform with secular books—or at least books that minimized faith content before they could use their platform for good. The formula was, “First become famous and then make a difference.”

Greg saw things differently. He saw authors like Lee Strobel achieve tremendous success by writing books with clear biblical content that helped people. The formula was reversed; first make a difference and then the platform will follow. “Aim at Heaven,” C.S. Lewis correctly noted, “and you get Earth thrown in. Aim at Earth and you’ll get neither.”

It’s a myth that beginning writers do not get published. Because it happened years ago, many people forget about a brand-new fantasy writer who was looking for an agent named J. K. Rowling. There is a little discussed story about Harry Potter that I read originally in this article in The Observer (http://terrylinks.com/HarryPotter )

Almost everyone knows that J. K. Rowling was an unpublished children’s writer and single mother who wrote Harry Potter in a coffee shop and dreamed of getting published. How was the book discovered and brought into the publishing world?

J. K. Rowling overcame incredible hurdles to secure that initial book contract. Some of those hurdles she passed through with sheer good luck. There is no other way to categorize it. Rowling’s experience definitely fell outside the normal way of publishing.

Here’s the two key paragraphs (in my view) from this article: “The agency, run in ‘cramped’ and ‘near-Dickensian’ offices in Fulham, south-west London, was cash-strapped until touched by Potter’s magic wand. Literary folklore has it that Rowling, then a penniless 29-year-old single mother, walked into a public library in Edinburgh, looked up a list of literary agents and settled on the name Christopher Little because it sounded like a character from a children’s book.”

“Bryony Evens, the office manager at the time, has said that it went straight into the reject basket because ‘Christopher felt that children’s books did not make money’. But its unusual black binding caught her eye, prompting her to read the synopsis and show it to Little. He recalled: ‘I wrote back to JK Rowling within four days of receiving the manuscript. I thought there was something really special there, although we could never have guessed what would happen to it.’ He managed to sell it to Bloomsbury for £2,500, but later it reaped huge rewards from international rights and he has won a reputation as a brilliant deal-maker who puts Rowling first.”

With the current exchange rates, £2,500 is just a bit over $3,100. Also, this article mentions the agent has received an estimated commission of over $100 million. Not a bad return for pulling a manuscript with an unusual manuscript with black binding from the reject basket.

Don’t assume your material can go into this “other” category for how it becomes published. I’d encourage you to work through the normal channels as much as possible but be aware that sometimes a project will jump to the front of the line. 

Tweetable:

It may not seem like it to a new writer but beginning writers do get published. In this article, this prolific writer and editor provides encouragement. (ClickToTweet) 

W. Terry Whalin, a writer and acquisitions editor lives in California. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s recent book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.

An Important Skill for Writers: The Gentle Follow-Up

By Terry Whalin @terrywhalin

The publishing world is full of things which drop through the cracks. Your ability to use the gentle follow-up is a critical skill to acquire and use. Repeatedly in my years in publishing, I have used the gentle follow-up to keep things from getting stalled and not happening. 

As an editor, several years ago I was headed to a large conference where I wanted to sell some books. I rushed my book through the process and even had a case of books dropped shipped from the printer to the conference. At the event, I sold some copies. Then I received an email from one of those people who bought my book. She asked, “Are you going to fix the typos in this book?” I could have ignored the email, but I asked for more specifics. To my horror, I learned there were many typos in my published book. I engaged a proofreader and paid to have the type on this book reset. Thankfully all of this happened before the book’s publication date. My gentle follow-up with this reader saved me a great deal of future heartache.

Let’s face reality. Mistakes happen in publishing and as an author you need to be actively engaged in getting everything into excellent shape. Recently I received a book with the word Foreword misspelled on the cover (Forward). This word was spelled correctly on the interior pages but not on the cover.  The authors or someone in the publishing process could have fixed this error but I will not be writing these authors because the book has been published.

I understand the esteem writers hold editors and agents (since I’ve been a part of this group for years). Unfortunately, this esteem creates some fear for the writers to follow-up with these professionals. In this article, I want to encourage you to use the gentle follow-up.

Notice the key adjective in my title: gentle. Why gentle? From my decades in publishing, I understand there are many moving pieces in the process. I have high personal goals to accomplish a great deal every day. Yet I would be the first to admit many things are not accomplished and left undone when I stop each day. You can’t know the pressure or personal situations for each editor or agent who you are approaching. Maybe they have been traveling. Maybe they have been ill or tied up in a personal crisis with a child or a last-minute book project. As you approach these gatekeepers, understand they have a lot of pitches and manuscripts. If you ask for a quick response, you will probably get the answer you don’t want: “no, thank you.” I’ve found that “yes” takes time.

If several weeks or a couple of months have passed with no response, it is appropriate to check in with a brief email to see if they received your submission. Was it lost and you need to resend it? Notice my questions and focus are gentle and not accusing anyone or pushing for a decision. Technology isn’t perfect and things do get lost sometimes and need to be resent. 

With this gentle follow-up I didn’t call or text my editor or agent. The phone or a text is more of an in-your-face action where the receiver can respond to their email whenever they can answer.

This gentle follow-up skill is not just for book submissions. I used it recently with a magazine editor I was trying to reach. As long as you are not pushing for a decision, your follow-up shows your professionalism (and persistence). Both of these qualities are a critical aspect of the publishing business. 

Every writer needs to acquire this important skill. Like any skill, you have to exercise it on a regular basis. Your tone and words are important so handle it with care and you will improve your communication and respect from your fellow professionals. Many people forget publishing is a communication business and the gentle follow-up is good communication. 

Tweetable

According to this prolific editor and writer, one of the most important skills for every writer is the gentle follow-up. Learn the details here.

W. Terry Whalin, a writer and acquisitions editor lives in Colorado. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s recent book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.

Ten Climbing Lessons for Writers

I’ve been dabbling in a new hobby—rock climbing.  It’s not the type of activity that I would come up with on my own and is definitely out of my comfort zone.  But, my husband and two adult sons were climbing, so I finally decided to give it a try. It’s been six months and I really enjoy climbing.  Most of my climbing has been in a climbing gym, though I did venture out on the rocks of Sedona.

 

Usually we will start by bouldering— free climbing on a low wall without ropes.  For those who have never been an inside climbing gym, paths are created by colored boulders and you can only put your hands and feet on the color you are attempting to scale.   It took me a while to get comfortable bouldering.  Going up was fine but I was scared trying to get down.   I find the higher walls where you have a harness and ropes much less stressful.  

About a month ago, we went to the gym and I started to boulder.  Half- way up, I came down.  It just   I thought to myself, I don’t think I should climb today.  My husband suggested I try an easier route.  I took his suggestion made it to the top and down, but something still felt off.

Falling Off Wall

didn’t feel right.

One more try…then if I still didn’t feel right, I would stop.

Three quarters of the way up the wall, I reached for the next boulder and fell (about 15 feet).  Dazed,  and neck when I landed.  I knew I shouldn’t have been climbing that day.  I also knew after the fall, that I better climb one more time or I might never climb again.

I stood up, the inside of my head and my neck hurt from whipping my head

I discovered that the lessons I learned about climbing apply to writing.

1.       Stay on the Path – Like following a colored coded trail when bouldering in a gym, you need to create your writing path and write.  Identify a dedicated time for writing in your week.  Your writing time is not for emails, surfing the web, or social media. Just write!

2.       Find people to encourage you and guide you – Climbers watch each other scale the wall and provide suggestions on how to master a trail.  An effective critique group can help you find a new direction for your story or polish your manuscript.   Critique partners are there to urge you on, when you’ve hit the writing wall, or cannot muster the physical intelligence to complete a climbing route.

3.       Listen to your internal voice – The day I fell off the wall, I should have listened to my internal voice and called it quits for the day.  Sometimes when working with agents and editors, you can get conflicting advice or be asked to do a rewrite that just doesn’t seem right.  A friend of mine’s agent recently had her rework her manuscript before she sent it out to publishers.  She didn’t agree with the changes, but made the changes.  After it was shopped around to a few publishing houses, the feedback she received was to go back to her original approach.  Sometimes too many voices get in a writer’s head.  It’s a delicate balance to know when to follow your intuition and when to listen to the critiques you are receiving.

4.       The only way past your fear is through your fear.  To be honest, I’m afraid of heights.  I just had to climb to get past my fear.  As a writer, what frightens you?  Are you afraid of rejection?   The only way to get past the fear of rejection is to submit your  writing for publication.  When you receive a rejection, instead of being demoralized, celebrate the fact that you are one step closer to finding the right publishing house.

5.       When you reach…make sure you footing is solid.  – When I fell off the wall, I reached without being in a stable position.  New writers often are so excited about getting published that they submit their work before it is polished.  If you don’t know the basics of writing and the publishing industry, you are not ready to submit for publication.   WOW! Women on Writing is a great resource to develop a strong foundation for your writing.

6.       After a big fall, get back-up and try again. – Did you recently receive a rejection letter?  Have you been unsuccessful in obtaining an agent?  Just keep writing, revising and when you are ready, submit your manuscript. Keep doing it, and it will become a path you have climbed before!

7.       You need instruction and training – Whether you are writing or climbing, studying with experts will enable you to move your work along.  I had to take a ropes class before I could belay someone else who was climbing under my guidance. You will need to learn beats and rhythm before you can write a rhyming picture book. 

8.       Take a break – At the climbing gym, when I need a break, I go to something else.  There’s yoga, weights, juice bar, internet, big comfy chairs, or even a ping pong table. There are times during your journey as a writer when it’s a struggle to make a story work.  My critique partner was struggling with a piece and she said it was making her brain hurt.    She needed to put the story away and do something else.  Sometimes working on another piece is enough, but sometimes you just need to get out of your writing chair and move. 

9.       Practice…Practice…Practice – It’s been more than a month since I’ve been to the climbing gym and I know I won’t be able to climb routes that I’ve already mastered.  The more you keep climbing or writing, the stronger your writing or climbing muscles become.

10.   Enjoy the journey — It’s not about reaching the top, it’s about the climb.  Being a writer is a journey.  Have fun and enjoy the process. You will feel great the next day, even if a little sore!

Mary Jo Guglielmo is a writer, educator, and life coach.   For more information check out DoNorth.biz