Showing posts with label email list. Show all posts
Showing posts with label email list. Show all posts

Thursday, April 22, 2021

Searching for a Magic Bullet


By Terry Whalin @terrywhalin


With the rapid expansion of self-publishing (1.6 million books last year), you have to be careful in some regards which company you select, but overall, it is easy to make a book. Selling those books to readers is the major issue for every author—whether they verbalize it or not. Everyone is searching for a magic bullet which catapults them to the bestseller list and sells many books.
 
Are you ready for the hard truth from my decades in publishing? There is no magic bullet or path to become a bestseller. If such a path existed, every book from every publisher would become a bestseller. There are many well-written books, well-designed books which have dismal sales. What will make the difference?
 
In this article I want to give you a few of these best practices of bestselling authors. I understand there are many others here's a few critical ones:
 
1. Bestselling authors understand and maintain a relationship with their readers. These authors spend time to cultivate and nurture this relationship. They devote lots of attention to building an active email list.  I've read the articles where people say email is over but this long-term tool is key because each author controls their own email list for things like frequency, tone and building these relatinships through email. There are many tools for building this list like ConvertKit, MailChimp, AWeber and many others. As an author, pick one, learn to use the tool then actively use it repeatedly with your readers.
 
2. Bestselling authors create multiple paths to their email list. Whether these authors are on a podcast or a radio program or a guest blog post or a teleseminar or ????, they have created a “gift” or a “freebie” which is something attractive to their readers. Their readers can only gain access if they give this author their first name and email address. Some authors collect even more detailed information. These freebies are called lead magnets and take creativity and effort to create, then maintain. Check my link to see some of what I've created and get ideas. Every author needs to be creating these multiple paths of connection which lead to your email list.
 
3. Bestselling authors understand and use various forms of media like radio and podcasts. They have built relationships with effective publicists who can book these events for them.
 
4. Bestselling authors build an active presence on various forms of social media. Yes these platforms like LinkedIn, Twitter, Instagram, and Facebook are “rented” and nothing they control. They understand they have to be wise (read careful) about what they post so they don't get cancelled yet they find tools like Hootsuite or Buffer, then use those tools consistently to reach their readers—and guide them back to their email list.
 
5. Bestselling authors understand the power of advertising and invest in Facebook Ads, Amazon Ads, etc. Yet they hire the right people to help them or learn the inside scoop about it before investing into it. For example, bestselling self-published author Mark Dawson has a course which is only open a few times a year (follow this link to see it or at least get on his notification email list) or watch some of these testimonial videos of his students.
 
6. Bestselling authors are always learning and growing in their craft and various tools to reach new readers. It's something I've built into each of these various aspects.
 
Instead of searching for a magic bullet, I encourage you to mirror some of these practices for your writing life. Just pick one or two and begin taking action. My brief list is not exhaustive so let me know some other aspects in the comments below.
 
Tweetable:

Instead of searching for a magic bullet, this prolific editor and author gives a series of practices from studying bestselling authors. Get ideas for your writing life here. (ClickToTweet)

W. Terry Whalin is an acquisitions editor at Morgan James Publishing. His work contact information is on the bottom of the second page (follow this link).  He has written for over 50 magazines and more than 60 books with traditional publishers.  His latest book for writers is 10 Publishing Myths, Insights Every Author Needs to Succeed. Get this book for only $10 + free shipping and over $200 in bonuses. He lives in Colorado and has over 190,000 twitter followers

Monday, April 24, 2017

How to Re-motivate Your Writing Career


What do you do when the well runs dry? Give up in disgust? Refresh your ideas and ambitions? Learn a lot and start again?

If you can afford it, breaks give you time to rethink what you are doing, start from scratch or carry on regardless. Try answering these three main questions first.

 Why am I writing? 


Are you writing for love? Or to help others? Is this simply an ego trip or a serious attempt to earn a living? In other words, are you  being professional or is this just a glorified hobby?

Writing for your own enjoyment is now seen as a proven way of improving your mental health. Sharing your knowledge to help others was one of the initial ideas behind the Internet. But with rising costs, nowadays we really do need to consider the outgoings to support websites and expenses of hardware, software, subscriptions, paper, books and more books.

Yes, many people are earning good money writing about how rich you can become through books and articles, or giving courses on a hobby or passion. Many more are struggling well below the minimum living wage.

The trick is to write to market. Find a need, find where buyers are, and find how you can fill that need. Easier said than done. You could spend hours writing about grooming a dancing panda, but if no one cares, it does not matter how well you do it.

The research needed to locate your readers is arduous and takes time. A new helpful site on the block when it comes to writing fiction for Kindle is The Genre Report. It analyses  this market and produces graphs showing which books are making money, which have a chance of making money,  and which lines may fit your niche but have such a small readership, that they will never make more than a minimal part-time income.

It is a new website, it is in beta. And for that reason it is still free to use. If you're into working with Kindle at all, it is a time saver and very useful. A couple of sections are open when you reach the website but you need to sign in with Facebook to release the full menu for the reports. I, at last, found a niche in which I can confidently start work and hopefully make an income. Watch this space.

 Have I a list? How am I building it? 


My email inbox, and I'm sure yours, is flooded daily by messages promising to increase  followers,  email lists,  income. Much of it is no better than spam and my heart breaks for people who really believe the hype that they could make six figures in a month. Very few of us are going to become the super-rich. Many of us, if we're not too greedy, will earn enough to keep the wolf from the door. But it doesn't happen immediately. Don't be deluded. We're in it for the long haul.

Funnily enough many people have brought the business of email lists to my attention this week. The best piece of writing I have seen on this subject  is from Kristine Kathryn Rusch.  A writer and editor who has built her reputation over the years. She is, for me, well worth following. The comments are interesting, too.

How do I manage to do everything? 


It takes hard work to master Scrivener and Dragon. I hit them with determination on the days when I feel jaded with writing and am making headway. Scrivener's outlining mode helped me batter a new synopsis into submission. An achievement indeed. My word count, using my old Dragon Naturally Speaking, jumped from 20 words a minute yesterday to 40 words a minute today. Yay!

How do I know? Through the joys of using a website called 750words. Initially it seemed wrong to try doing morning pages without actually writing in a notebook. But for those of us who love gimmicks, the little badges for achievement bring their own joy.

I've collected the beginning  egg, a turkey for five days in a row, the lovely flamingo for ten days in a row, a hamster for concentration (yep, babyish but it works for me :-)) and help in analysing what I'm doing. The daily statistics even show whether you're using sight, sound, and touch in your writing. Not totally serious but interesting.

This site is free for the first month, then $5 a month. If you find yourself falling behind in your word count, it might be worth a look.

I'd love to know how you'd answer any or all of these questions, so please use the comments box below and let's discuss the best strategies for re-motivating ourselves when we feel worn out.


Anne Duguid
Anne Duguid Knol

A local and national journalist in the U.K., Anne Knol is now a fiction editor for award-winning American and Canadian publishers. As a new author, she shares writing tips and insights at Author Support : http://www.authorsupport.net .

Her Halloween novella, ShriekWeek is published by The Wild Rose Press as e-book and in print  included in the Hauntings in the Garden anthology. (Volume Two)




Tuesday, April 22, 2014

Email Marketing and Free Email Services Warning

By Karen Cioffi

If you’re an email marketer, and you should be, you should be paying attention to what’s going on with the free email services and your subscriber lists.

The first to play havoc on their email customers is Yahoo.

Yahoo recently made a change to its DMARC ((Domain-based Message Authentication, Reporting, and Conformance) Policy, according to iContact.


What does this mean for you?

Well, maybe nothing. But, if you send your subscriber emails through email services, such as iContact, Yahoo is bouncing the majority of them. They’ve bounced about 80% of my last four subscriber emails.

YIKES!

This in itself is a problem, but add to this that there was NO notification, unless you were looking for it, DOUBLE YIKES!

So, email marketers who found out after the fact, like me, had to resend their emails, which means about 20% of my subscribers got duplicate email content for four messages.

My sincere apologies to those who did receive duplicates. Unfortunately, 80% of those subscribing to The Writing World didn’t receive the emails, so I needed to resend them.

iContact notes that Yahoo’s purpose is to prevent suspicious or phishing attacks. So, if your ‘From Address’ is tied to yahoo.com and it’s not sent from one of their IPs, your email will be bounced.

Just the Beginning

As with everything online, there are usually no solitary acts. Yahoo may be the first to implement this anti-spam bounce policy, but be assured that the others will follow.

The Solution

If you are using free email services like Yahoo and Gmail for your email marketing, change your “From Address” to a paid service, use a domain that you control, one that’s connected to your website.

If you’re not sure how to do this, ask your email marketing service for help.

Hope this is helpful,

Karen Cioffi, the Article Writing Doctor
Prescription for Your Content Marketing Needs
Content Writing Training for Small Businesses, Solopreneurs, and Health Professionals

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