Marketing with Video - Amazing Young Guitarist

I happened upon a YouTube video of an amazing little boy guitarist. While watching it, I noticed a music instructor was promoting his business with a bit of content at the bottom of the video.

In marketing, one of the best ways to sell a product or service is to SHOW what it can do for you. Well, this music instructor had the right idea in using  one of his students (I'm assuming) to demonstrate how a child could learn to play the guitar.

Granted, not all children or adults have the same capabilities or talents, but this is an excellent marketing tool. And, note that just listening to the audio wouldn't have the same affect. It's the video of this little boy with amazing talent that makes you want to run to the instructor's home and get lessons for you or your child.

So, without further ado, here is one outstanding little guitar player:



Sungha plays 'C*ome Toge*ther' arranged by Michael Chapdelaine

I hope you enjoy it as much as I did. I love listening to the guitar, violin, and cello.

Karen Cioffi is an award-winning children’s author and children’s ghostwriter/ rewriter. She is also the founder and editor-in-chief of Writers on the Move and author online platform instructor with WOW! Women on Writing.

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Teacher and Marketer Recommends Book on Marketing

I have a motto: "Reading one book on book promotion is never enough."
Thus, I recommend Michelle Dunn's book, it's full of book-marketing essentials. 


Here is the heartfelt recommendation I wrote to Michelle, complete with disclaimer:

Dear Michelle:

Congratulations on a job well done! In the writing. In the accumulation of knowledge. And in the production. I shall recommend Mosquito Marketing to my UCLA students and my clients--every single one of them!

Yes, you may use that as an endorsement, though you may not want to because I contributed to the book. Thus I may appear biased. The thing is, I would have said the same thing even if I had no part in it! (-:

So, it's going up on my Web site (the Resources for Writers section right now! And into my recommendation list for my students. Soon. (-:

Thank you so much. Mosquito Marketing (ISBN 1453605304) will be a valued part of books I am part of--ones that I keep in a special reference (and brag!) library. Great work!

Best,
Carolyn Howard-Johnson

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using the widget below: