Friday, February 25, 2011

Springing Forward with a March Author Tour

In NYC, the very worst of winter seems to be behind us – I have my fingers crossed! So, to give an early welcome to a ‘can’t get here soon enough’ Spring, we have another fantastic author/writer tour ready to go.

We have very talented writers and authors who collectively, have tons of writing and marketing experience and information to share.

Starting in March, we’ll be making sure one information packed writer’s article is featured each month through our press releases.

The March Feature article is: Book Promotion – Creating an Informational Funnel, by Karen Cioffi.

As usual, we strive to provide more value packed informational content so you can not only learn about the authors’ books and services, but also pick up tips and advice on writing, ghostwriting, marketing, and more.

So, look over the schedule below. Each day in March a different author and information will be presented. Just follow the schedule and click on the corresponding day.

We really appreciate your comments and following.

The Writers on the Move’s March 2011 Tour Schedule

1st Debra Eckerling is featuring Margaret Fieland
2nd Kathy Stemke is featuring Jennifer Gladen
3rd Nancy Famolari is featuring Jenny Turner
4th Margaret Fieland is featuring Jennifer Wylie
5th Carolyn Howard-Johnson is featuring Stephen Tremp
6th Heather Paye is featuring Mayra Calvani
7th Marvin Wilson is featuring Virginia Grenier
8th Stephen Tremp is featuring Mari Taylor
9th Karen Cioffi is featuring Kevin McNamee
10th Martha Swirzinski is featuring Carolyn Howard-Johnson
11th Heidi Thomas is featuring Kathy Stemke
12th Dallas Woodburn is featuring Karen Cioffi
13th Maggie Ball is featuring Nancy Famolari
14th Virginia Grenier is featuring Donna McDine
15th Kevin McNamee is featuring Marvin Wilson
16th Elysabeth Eldering is featuring Shelby Patrick
17th Marietta Taylor is featuring Debra Eckerling
18th Robert Medak is featuring Heidi Thomas
19th Donna McDine is featuring Dallas Woodburn
20th Shelby Patrick is featuring Heather Paye
21st Mayra Calvani is featuring Robert Medak
22nd Jennifer Gladen is featuring Martha Swirzinski
23rd Jenny Turner is featuring Elysabeth Eldering
24th Jennifer Wylie is featuring Maggie Ball

PLEASE BE SURE TO FOLLOW ALONG!

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Get your copy of the revised Writing, Publishing, and Marketing - You Can Do It
This 34 page e-book is full of writing, publishing (traditional and self-publishing) and marketing information. Kind of a GPS for getting where you’re headed: published and selling books. Click on the link NOW for more details and a great review:
http://www.karencioffi.com/writing-publishing-and-marketing/

Kindle Version: http://www.amazon.com/dp/B004MDLT0Q

~~~~~~~~~~~~~~~~~~~~~~~~~
If you haven’t yet, be sure to sign up for my FREE monthly newsletter, A Writers World, and get TWO FREE eBooks:

The Self-Publisher’s Guide, 2nd Edition
The Blogger’s Checklist
(The books offered may change periodically)

In fact, check out the sidebar for two free gifts just for stopping by!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Do you want to get that idea turned into a book? Do you want to write your memoirs? Do you need editing, proofreading, or a professional critique? Do you need an e-book or white paper to offer for instruction, platform visibility, or a gift? Do you need blog or article visibility for your business? We’re professional, experienced with keywords and SEO, and we cover a number of writing services. So, please stop by and check us out. Go to:
http://DKVWriting4U.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Until next time,

Karen Cioffi
Author, Ghostwriter, Freelance writer, and
Acquisitions Editor Intern for 4RV Publishing

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing for Children and More
Babies, Tots, and Children

Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.facebook.com/kcioffiventrice


Sunday, February 20, 2011

Selling eBooks - Live Chat Workshop

I have the pleasure of presenting two live chat workshops at the Working Writer's Coach site. Having created several e-books and published with Lulu.com and Kindle, I'm offering some tips on selling easy to create e-books, otherwise known as informational products.

The chats are short and sweet, so please stop by.


Details for the Free eBook Chat Workshop:

Date: Monday, February 21, 2011
Topic: Basic Tips for Selling Your Own Ebooks
Time: 7:00 – 7:15 Central Standard Time (8:00 EST and 5:00 PST)

Date: Wednesday February 23, 2011
Topic: Selling Your Ebooks - Broadening Your Reach
Time: 7:00 – 7:15 Central Standard Time

So, just click on the Working Writer's Coach link. Once you get to the site, scroll ALL the way DOWN to the red copyright area. The very last words, at the very bottom of the page will say "Wordpress Log in."

Click on the Log in link and sign into Wordpress, or create a free account.

I hope to see you at the Working Writer's Coach site!

~~~~~~~~~~~~~~~~
Get your Kindle version of Writing, Publishing, and Marketing - You Can Do It
This 34 page e-book is full of writing, publishing (traditional and self-publishing) and marketing information. Kind of a GPS for getting where you’re headed: published and selling books.
http://www.amazon.com/dp/B004MDLT0Q

~~~~~~~~~~~~~~~~~~~~~~~~~
If you haven’t yet, be sure to sign up for my FREE monthly newsletter, A Writers World, and get TWO FREE eBooks:

The Self-Publisher’s Guide, 2nd Edition
The Blogger’s Checklist
(The books offered may change periodically)

In fact, check out the sidebar for two free gifts just for stopping by!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Do you want to get that idea turned into a book? Do you want to write your memoirs? Do you need editing, proofreading, or a professional critique? Do you need an e-book or white paper to offer for instruction, platform visibility, or a gift? Do you need blog or article visibility for your business? We’re professional, experienced with keywords and SEO, and we cover a number of writing services. So, please stop by and check us out. Go to:
http://DKVWriting4U.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Until next time,

Karen Cioffi
Author, Ghostwriter, Freelance writer, and
Acquisitions Editor Intern for
4RV Publishing

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing for Children and More
Babies, Tots, and Children

Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.facebook.com/kcioffiventrice


Monday, February 14, 2011

The Ten Commandments of Book Reviewing with Mayra Calvani

Award-winning author Mayra Calvani, who is currently doing a virtual author tour, was asked to share some tips with us today on doing book reviews as part of her World of Ink Tour. Mayra not only writes fiction and nonfiction for children and adults. She’s a reviewer for The New York Journal of Books, co-editor of Voice in the Dark ezine and a...Mother. I couldn’t think of a better person to motivate and inspire us today. 


1.     Thou shall have no other gods before the reader.
The review is not about the author, nor the publisher, and especially, not about you, the reviewer. Reviews are all about the reader. Don’t try to impress with pompous words in an attempt to glorify yourself or appear scholarly. Give readers simplicity and clarity. They’ll appreciate it. If they want verbose and fancy, they can read Shakespeare.

2.     Thou shall not lie.
Honesty is what defines your trade. Without it, you’re nothing but sell copy. When you give facile praise or sugarcoat a book, sooner or later readers will take you for what you are: a phony. Furthermore, if you give facile praise to a poorly written book, you are perpetuating a bad writer's career, lowering the chances that a good writer may be published instead.

3.     Thou shall not offend the author.
Just as honesty is important, so is tact. There’s no need to be harsh or mean. A tactfully written, well-meant negative review should offer the author insight into what is wrong with the book. Instead of saying, “This is a terrible novel!” say, “This book didn’t work for me for the following reasons…”

4.     Thou shall not eat the evaluation.
Some fledgling reviewers write a long blurb of the book and leave out the evaluation. The evaluation is the most important part of a review. A summary of the plot is not an evaluation. Saying, “I really liked this book” is not an evaluation. The evaluation tells the reader what is good and bad about the book, and whether or not it is worth buying. 

5.     Thou shall not reveal spoilers.
Nobody likes to be told the ending of a movie before having watched it. The same thing is valid for a book. If you give spoilers in your review, not only do you lessen the reader’s reading experience but you also risk being sued by the publisher or author. 

6.     Thou shall honor grammar, syntax and punctuation.
Don’t be one of those reviewers who are more in love with the idea of seeing their name online than making sure their reviews are well written and thorough. Your reviews may hang around on the internet for years to come and will reflect on your level as a writer. Run a spell check, edit, revise and polish your review as if you were posting a short story. Get a good book on grammar and punctuation, take an online course or listen regularly to podcasts such as The Grammar Girl (http://grammar.quickanddirtytips.com). 

7.     Thou shall honor deadlines.
If you join a review site where the turnaround for reviews is 3 weeks, then you should respect that agreement. If you promise the author to have the review ready in two months, you should honor this too. Be honest and straightforward from the beginning. If you’re so busy your turnaround is six months, make sure to let the person know. If for any reasons you cannot meet the deadline, contact the person and let him know. It’s your responsibility to maintain a doable schedule. 

8.     Thou shall not be prejudiced against thy neighbor.
Don't assume that a self-published or small press book is poorly written. Give it a fair chance and let it speak for itself. Likewise, never assume a book published by a major NY house has to be good. You'd be surprised by the high quality of some small press books by unknown authors as opposed to those written by big name authors whose titles are often in the bestseller lists. In general, most subsidy books are mediocre, but there are always exceptions. If you've had bad experiences with subsidy books, then don't request them nor accept them for review. If you decide to review one, though, don't be biased and give it a fair chance.

9.      Thou shall not become an RC addict
RC stands for Review Copy. Requesting RCs can get out of control. In fact, it can become addictive. You should be realistic about how many books you can review. If you don’t, pretty soon you’ll be drowning in more RCs that you can handle. When this happens, reading and reviewing can change from a fun, pleasurable experience into a stressful one. If you’re feeling frazzled because you have a tower of books waiting to be reviewed, learn to say NO when someone approaches you for a review and stop requesting RCs for a while. Unless you’re being paid as a staff reviewer for a newspaper or magazine, reviewing shouldn’t get in the way of your daily life. 

10.              Thou shall not steal.
Remember that the books you request are being sent to you in exchange for a review. Requesting review copies and not writing the reviews is, in one word: stealing. You'd be surprised at the number of 'reviewers' who, after having requested several books, suddenly 'disappear.' These people are not legitimate; they're crooks, plain and simple. If you have a valid reason for not reviewing a book, let the review site editor, author, publisher or publicist know. 

The same goes for piracy. Do not risk being fined for posting a full eBook you have received on any site whether for free downloads or resale.  This is theft and the law is quite specific.  When you receive an eBook it is meant to give you the right to read it only, but it does not imply that you have the right to rob the author of future sales by your actions.  This labels you as a thief.  Using electronic transmission is only another way to send a book, like getting one in the mail, which would not give you the right to reprint it for sale or distribution. 

Integrity is part of the code of honor of a legitimate reviewer.


 You can learn more about Award-winning Author Mayra Calvani, her books, follow future guest post, interviews and her World of Ink Virtual Author Tour at 


About Mayra Calvani: The author of 12 books, Mayra Calvani writes fiction and nonfiction for children and adults.  Her nonfiction work, The Slippery Art of Book Reviewing, co-authored with Anne K. Edwards, was a ForeWord Best Book of the Year Award winner. She’s had over 300 stories, articles, interviews and reviews published. She reviews for The New York Journal of Books and SimplySharly.com. Visit her website at www.MayraCalvani.com. For her children’s books, visit www.MayrasSecretBookcase.com

February 15th Marya Calvani's next stop on her World of Ink Virtual Tour will be at Health, Beauty, Children and Family where you can read a review of her newest boo, Frederico the Mouse Violinist. http://healthbeautychildrenandfamily.com



Frederico the Mouse Violinist Blurb:
Learn the parts of the violin with Frederico, the Mouse Violinist!
Frederico is a tiny mouse with a big dream: he wants to become a violinist. Each day he watches as Stradivari makes his famous violins. Each night, he sneaks into the workshop to play. But the violins are too big! Then, unbeknown to Frederico, Stradivari sees him playing and begins carving a tiny device. Could it be a famous Strad especially for Frederico?

ISBN Number: paperback 9781616331146, hardcover 9781616331139
Publication Date: December 2010
Publisher: Guardian Angel Publishing
Publisher Website: www.guardianangelpublishing.com

Saturday, February 12, 2011

Working Writer’s Coach – Live Chat Sessions




Working Writer’s Coach – Live Chat Sessions

Calling all aspiring writers. Are you in need of direction in your writing career? The Live Chat Sessions at the Working Writers Coach may just be the answer.
Join the working writers coach herself, Suzanne Lieurance and her guest host on various topics throughout February. Live chats are short, just 15-30 minute, sessions where tips will be presented on a specific topic, with an opportunity to ask your questions to the presenter.
February 2011 schedule:

Date: Wednesday, February 16, 2011
Topic: Create it and it will Happen: Media Kits
Time: 7:00 – 7:15 p.m. CST
Presenter: Donna McDine

Date: Thursday, February 17, 2011
Topic: Tips for Creating Your Own Information Products
Time: 7:00 – 7:30 p.m. CST
Presenter: Suzanne Lieurance

Date: Friday, February 18, 2011
Topic: Tips for Creating and Selling Your Own E-books
Time: 7:00 – 7:15 p.m. CST
Presenter: Karen Cioffi-Ventrice

Date: Monday, February 21, 2011
Topic: Basic Tips for Selling Your Own E-books
Time: 7:00 – 7:15 p.m. CST
Presenter: Karen Cioffi-Ventrice

Date: Tuesday, February 22, 2011
Topic: Tips for Breaking into the Educational Markets
Time: 4:00 – 4:15 p.m. CST
Presenter: Dorit Sasson

Date: Wednesday February 23, 2011
Topic: Selling Your E-books – Broadening Your Reach
Time: 7:00 – 7:15 p.m. CST
Presenter: Karen Cioffi-Ventrice

Date: Thursday February 24, 2011
Topic: Tips to Help You Find Time to Write
Time: 7:00 – 7:15 p.m. CST
Presenter: Irene Roth

Interested in a particular chat and want to know more about the presenter, visit http://workingwriterscoach.com/live-chat-registration-schedule and click on their name and be directed to their website for further information.

If you'd like to attend, register today at http://workingwriterscoach.com/live-chat-registration-schedule to receive your unique password. Come back on the scheduled date and time for the chat you are interested in and fire away with your questions.

Visit Suzanne Lieurance, the Working Writer’s Coach, online at http://workingwriterscoach.com/ to learn more about her coaching products and services. Also, find out about the National Writing for Children Center, a monthly showcase for children's book authors and illustrators. Visit http://www.writingforchildrencenter.com/ today, where you can download an application or email Suzanne Lieurance for more information at bookbitesforkids@yahoo.com.



Friday, February 4, 2011

5 Marketing Reminders: Simple and Basic

Having yearly, monthly, and/or weekly marketing goals are crucial to achieving success. With goals, you know where you’re heading and can work toward that end.

Marketing goals can be considered a marketing plan, and it will have a number of steps or objectives that must be set in motion and accomplished.

Whether you’re trying to sell a product or services, five of the bare basic marketing strategies are:

1. Create a presence and platform

Creating an online presence and platform can be initiated by creating a website or blog. First though, you’ll need to be sure of your niche because the site name and content should reflect your area of expertise is.

Remember, plan first. Choose a site name that will grow with you. Using an author as an example, if you choose a site name, Picture Books with [Your Name], you’ve limited yourself. What if your next book is for young adults?

Some authors create sites with the name of their book. This is a good strategy for pure focus on that one book, but again, what happens when more books become available. Will you create a site for each of your books?

While you can do this, you will be stretching yourself thin and diluting your main focus: you as the author of multiple books.

Leave room to grow; it’s always advisable to use your name as the site’s name.

In addition, with today’s gone-in-a-second attention span, it’s a good idea to keep your site simple. Sites that take a few seconds or more to load may cause you to lose potential buyers.

2. Increase visibility

Writing content for your readers/visitors is the way to increase visibility. The word is: Content is King. Provide interesting, informative, and/or entertaining content that will prompt the reader to come back.

Also, be sure your content is pertinent to your site, and keep your site and content focused on your platform.

3 Draw traffic to your site

To draw traffic to your site, promote your posts by using social media. You can also do article marketing which will increase your visibility reach.

Another strategy is to offer your readers free gifts, such as an e-book relevant to your niche. This will help to increase your usefulness to the reader.

This is considered organic marketing; it funnels traffic back to your site with valuable content and free offers.

4 Have effective call-to-actions

Your site must have call-to-action keywords that will motivate readers to visit and click on your links. Keywords to use include:

• Get your Free gift now for subscribing
• Subscribe to our Newsletter
• Free e-book to offer on your own site
• Buy Now
• Sign up
• Don’t hesitate, take advantage of our expert services
• Be sure to Bookmark this site

You get the idea, motivate the reader to want what you’re offering and give him/her a CLEAR and VISIBLE call-to-action. Make it as simple as possible for the visitor to buy what you’re offering.

5. Develop a relationship with your readers

It’s been noted that only 1% of first time visitors will buy a product. Usually, only after developing a relationship through your newsletter, information, and offers will your potential customer or client click on the BUY NOW button.

While it will take some time and effort to implement and maintain these strategies, it will be worth it in the long run. Think of it as a long-term investment.

Happy marketing!

~~~~~~~~~~~~~~~~~~


If you haven’t yet, be sure to sign up for my FREE monthly newsletter, A Writers World, and get TWO FREE eBooks:

The Self-Publisher’s Guide, 2nd Edition
The Blogger’s Checklist
(The books offered may change periodically)

In fact, check out the sidebar for two free gifts just for stopping by!
And, if you subscribe in January 2011, you'll get a 5th FREE e-book: How to Create an eBook And What You Can Do With It

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Do you want to get that idea turned into a book? Do you want to write your memoirs? Do you need editing, proofreading, or a professional critique? Do you need an e-book or white paper to offer for instruction, platform visibility, or a gift? Do you need blog or article visibility for your business? We’re professional, experienced with keywords and SEO, and we cover a number of writing services. So, please stop by and check us out. Go to:
http://DKVWriting4U.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Until next time,

Karen Cioffi
Author, Ghostwriter, Freelance writer, and
Acquisitions Editor Intern for
4RV Publishing

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing for Children and More
Babies, Tots, and Children

Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.facebook.com/kcioffiventrice