Wednesday, April 1, 2015

Why You Absolutely Need a Website as Part of Your Content Marketing

Before I get into why you absolutely need a website as part of your content marketing strategy, according to TechTerms.com, the definition of a website is:
A Website, or Web site, is not the same thing as a Web page. Though the two terms are often used interchangeably, they should not be. So what's the difference? To put it simply, a Web site is a collection of Web pages. For example, Amazon.com is a Web site, but there are millions of Web pages that make up the site.

BusinessDictionary.com describes a website as a “virtual location” that’s accessible via unique URLs and an internet connection.

It's kind of like your house. It has a street address that people can find using roadways. If they have a GPS, they simply plug in the address and are given a direct path to your house.

Your website is your virtual home. Rather, it’s your virtual place of business and must be ‘findable’ and accessible. The URL is your address. And, rather than physical streets, people find you through virtual roadways in cyberspace. And, they find you within seconds.

The website is a critical part of every online platform. In fact, it’s fundamental to your platform and your content marketing (and inbound marketing) strategy.

Because of this, you need to generate visibility and traffic to that site.

Why?

Well, there’s so much ‘noise’ (competition) in cyberspace it’s very, very, very difficult to cut through it.

To give you an idea of the magnitude and power of the internet, here are several statistics:

•    Worldwide internets users have reached 3,035,749.340, as of June 2014

*Source: Internet World Stats
•    1.8 Billions are on Social Networks
•    North America has 81% Internet Penetration
•    Top Social Networks added 135 Million users in 2013
•    Facebook now has 1.184 Billion Users
•    There are 6.5 Billion Mobile Subscriptions globally

*Source: The 2014 Global Digital Statistics, Stats & Facts SlideShare presentation from the guys at We Are Social

•    There are over one billion active websites (1)
•    There are 347 WordPress blog posts added each minute (2)
•    Google processes over 40,000 global searches EVERY SECOND (1)
•    Google processes over 3.5 BILLION global searches EACH DAY (1)
•    81% of businesses consider their blogs an important asset (3)
•    Of all internet users, 82.6% use search (3)
•    Studies found that online searchers are more likely to buy

(1)  http://www.internetlivestats.com/total-number-of-websites/
(2) http://www.dailymail.co.uk/sciencetech/article-2381188/Revealed-happens-just-ONE-minute-internet-216-000-photos-posted-278-000-Tweets-1-8m-Facebook-likes.html
(3) http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/

The internet is teeming with websites, information, and searches. And, if you’re promoting or offering anything, you must have an optimized platform that includes an optimized website. There is no way around this fundamental fact.

To get your small or home business moving in the right direction, you also need to take advantage of inbound marketing. This marketing strategy includes: website optimization, content marketing, email marketing, and social media marketing.

If you'd like to take a peek at a new 4-week, interactive e-class through WOW! Women on Writing, GET TRAFFIC TO YOUR WEBSITE WITH INBOUND MARKETING, just click the link.

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MORE ON MARKETING

Blogging with Purpose
Strategies to Get Book Reviews
What is Social Media Proof? Is It Important?

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7 comments:

  1. Thanks for such terrific information, Karen. I haven't taken the leap yet but will ASAP. I'm sure this information will be extremely helpful.

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  2. Linda, I'm glad it's helpful. I know it sounds like a lot to do, but once you get started, it becomes easier. The key is to find one or two strategies that work for you. And, it all begins with a website. :)

    Thanks for taking the time to comment!

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  3. The strategy that I found worked for me, is to get good training in Website building from an expert--training meaning that eventually you can build a basic page and add content to it yourself. At least that!

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    1. Carolyn, that's one of the best strategies. You shouldn't have to pay someone else to add your own blog posts or tweak your site. With simple training, using a CMS like WordPress is easy.

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  4. I'm in a good mood--just added a new right hand column with widgets to my new site. A bit of an effort but Karen, thanks to you, I gritted my teeth and did it. Woohoo!

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  5. This comment has been removed by a blog administrator.

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  6. Annie, great for you! I'm glad I provided some motivation.

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