Monday, April 10, 2017

10 Ideas for Social Media Posts

Social media marketing is a must in this day and age. It's important to have an online presence in addition to your website to stay on top of the minds of your readers and clients.

I am frequently asked which are the best social media networks for writers. The easy answer is: whichever sites you are most active on. If you spend time on a social media platform personally, you are more likely to drive conversations on it professionally.

For those who want a tangible answer, I say, LinkedIn is a must, since it is a professional network. It's also less cluttered, so it's more likely your posts will be seen. Second is Facebook. It is hugely popular, continually evolving, and prioritizes the user experience.

Now that we have the where, here are 10 things you can post on social media.

Links:

1. To A Blog Post

2. To Relevant Industry News

3. To Media

4. To Your Upcoming Events

Images:

5. Where You Are and What You Are Doing

6. A Relevant Quote Graphic

Videos

7. A Quick Tip

8. A Live Video of You Speaking or Teaching

Text:

9. An Update of Your Latest Project

10. Questions for Your Audience.

Here are some author-friendly options:
- What are you reading (fiction, non-fiction, or both)?
- What are you writing?
- Where is your favorite place to read (or write)?
- How do you find inspiration?
- What is your favorite piece of advice?

Whether or not it's an question post, whenever you share something on social media, include a question at the bottom that encourages them to comment (see below).

One more thing. Unless you have a a huge news site (and unless you are referring to Twitter) you really don't want to publish on your social media platforms more than once or twice a day. The idea is to stay active, so you are on the minds and in the feeds of your friends and fans.

What do you think? Where do you posts and what do you post?Please share your thoughts in the comments. 

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Debra Eckerling is a writer, editor and project catalyst, as well as founder of Write On Online, a live and online writers’ support group. Like the Write On Online Facebook Page and join the Facebook Group

She is author of Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages and host of the Guided Goals Podcast.

Debra is an editor at Social Media Examiner and a speaker/moderator on the subjects of writing, networking, goal-setting, and social media.

3 comments:

  1. Debra, great tips on what kind of post we can share on social media. I've procrastinating on using video. One of these days I've got to just jump in. Thanks for sharing!

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    Replies
    1. Thanks, Karen. As video continues to be on the upswing, perhaps it's time to make it a goal? Good luck!

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    2. Karen, Facebook Live seems to be working well--this suggestion from one who does not even have a webcam that works. :-)

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