Showing posts with label book marketing tips. Show all posts
Showing posts with label book marketing tips. Show all posts

Wednesday, November 30, 2016

Writing Books - Is There Money in it?


In the marketing arena, one of the messages conveyed is that unless you're a major author with a tremendous amount of sales, you will not get rich from writing books. You may not even be able to make a living.

But, you should still strive to get published because it does open some doors and allows for alternative means of income.

How does an author create a living out of writing?

Well, whether you're in the process of writing a book, in the process of having a book published, or your book is already available for sale, there are a few strategies writers can use to supplement their income, or create a living from writing:

1. Create e-books and offer them for sale.

If you're a fiction writer, write about elements of writing, the process, the writing elements, the pit falls, the publishing process, your marketing strategies, and so on.

Write what you know, if you want to take the easy path. Or, you can research topics you're interested in, or that are known to be money-makers, or other.

2. If you have interests other than the fiction you write, capitalize on them also.

Maybe, you're a great cook, write about cooking. If you have an interest in health, do the research and write about it

For steps 1 and 2, it's easy to create a PDF with images and a cover. You can offer them on your site, or through services such as Kindle, Lulu.com and Smashwords.com.

If you're willing to invest in a Clickbank or JVZoo account, or another of these types of services, you can find affiliates to help you sell your e-books and/or spin off products.

3. Don't forget this ONE essential strategy that all writers/authors should utilize: Magazine articles.

Write articles, research appropriate magazines, and submit, submit, submit. If you don't submit your work, you will not get published. Writing credits create credibility and authority. This helps you sell what you’re offering.

And, as stated above, being published does matter; it opens up doors and opportunities that may not otherwise be open.

4. If you're writing nonfiction, think spin-offs. You can create podcasts, videos, and other formats of your work and sell them right off your website.

5. Look into selling through catalogues and stores.
You’ll have to do your research and possible contact some companies, but it's a viable option for selling your books.

To start, you can check out these sites:

https://www.amazon.com/Catalog-Catalogs-Complete-Mail-order-Directory/dp/093314959X
http://www.basbleu.com/info/about.hzml
http://booksnthingswarehouse.com/mailordercatalog.aspx

You can also contact the managers or purchasing agents for stores like Target, Cosco, and Walmart.

6. Whether you’re writing fiction or nonfiction, seek out corporations or businesses that may be interested in your topic.

For example: I wrote a bed time story - I could look into children's stores (furniture, clothing, toys, etc.) to see if they'd be interested in buying in bulk to offer the book to their clients for sale or as giveaways.

7. If you're published, offer teleclasses, online classes, DIY courses, or coaching. This is one of those opportunities that will work better if you're published.

8. Promote, Promote, Promote!

Writing isn’t enough, you’ve got to do the marketing to generate visibility and bring traffic to your website.

Wrapping it Up

These are just some of the strategies you can use to generate income from your book writing.

Tip: Remember to be focused and research your target market.

Karen Cioffi is an award-winning author, ghostwriter, and author/writer online platform instructor. .

You can check out Karen’s e-classes through WOW! Women on Writing at:
http://www.articlewritingdoctor.com/content-marketing-tools/

Revised Reprint from 2010.

MORE ON WRITING AND BOOK MARKETING

Your Website and Graphics
Writing to Get Published – 4 Basic Steps
10 Fears Freelance Writers Face


Sunday, January 1, 2012

Book Marketing: 20 Strategies to Broaden Your Reach

It's here! January 1st, 2012, and along with wishing everyone a healthy and prosperous New Year, I have 20 book marketing tips you can use to help you on your book marketing journey.

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Book Marketing: 20 Strategies to Broaden Your Reach

While most of us already know the book promotion basics, there are also a number of other avenues you can take to broaden your book promotion reach and make your promotional efforts more effective. Here is a list of 20 strategies you can use to promote to a wider range of potential customers.

1. Make use of your website’s opt-in box. Provide a weekly newsletter that offers information your reader/subscriber will value. Along with the information, you can offer your books for sale. Building your subscriber list is a key marketing strategy.

2. Use article marketing and social networks to broaden your reach, and be sure to provide links that go directly to a designated landing page for the sale of your book/s.

3. Book virtual book tours with tour services or create your own. Try to get guest spots on sites that are geared toward your target market.

4. Create trailers for your books and post them on sites such as YouTube. You can try your hand at creating a trailer for free at http://OneTrueMedia.com. If attempting this seems a little overwhelming, you can hire someone to do it for you.

5. Create postcards, business cards, and flyers with your book information and cover. Include the link to your book’s site or your author site.

6. Contact your local newspapers and request they do an interview or a feature on you as a local author.

7. Request book reviews from reputable reviewers and ask them to post the reviews on your Amazon and B&N selling page, Goodreads, Shelfari, and other sites that can help promote your book. Post them on your own site/s as well.

8. Enter competition. Winning a contest, or getting second place or mentionable awards is a great way to increase interest in your book/s. Be sure to enter reputable contests. Also, check out your state book lists

9. Put out a request in your groups to be a guest on blog talk radio shows that feature authors. While it’s good to find those that feature authors in your genre, it’s also a good idea to broaden your reach and shoot for shows that are diversified.

10. If you’ve established yourself as an expert in your field, you can give teleseminars or webinars. This is a proven strategy for increasing your subscriber list, thereby increasing your selling reach.

11. Give free or reasonably priced workshops. Again, this is a proven strategy to increase your subscriber list with people who are interested in your topic.

12. Create a how-to-course and offer it in daily or weekly segments through emails. You will easily boost your subscriber list through a course. It also guarantees that those who subscribe for it will open your mailings.

13. Have a 2 for 1 sale and promote the sale through all your social networks and a press release. Everyone loves a sale.

14. Create and publish press releases on a regular basis. You can report on your teleseminars, how-to-courses, workshops, news, sales, etc.

15. You can also look into associations, businesses, groups, schools, and other avenues that may be interested in your book. This is also a great way to sell in bulk.

16. Sell through catalogues. This may take a bit of research, but the benefits may be more than worth the effort. Do an online search for ‘your genre’ book catalogues.

17. Become a part of joint ventures. Publicists may be looking for authors to be partners in their book promotions. You help promote their authors’ books, and you’re listed in their content, usually by offering a free or discounted book, or e-book. There are also different situations. Again, this can be worth the effort.

18. Think about having your book included in book clubs. Again, do an online search.

19. Look locally. If you’ve written a children’s book see if your local toy store, baby store, or children’s clothing store will be willing to offer your book for a percentage of the selling price. If you’ve written a cook book, talk to the local bakery owner or coffee shop. And, don’t forget doctor’s offices, dentist’s offices, beauty salons, and so on. Don’t be afraid to seek out facilities that may not be an exact match. Establishing this type of partnership is a win-win situation.

20. If you have the funds, find out what a publicist or professional book marketer can do for you.

Remember: nothing ventured, nothing gained.

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Related Articles:

Book Promotion: The Foundation

Book Promotion: Creating an Informational Funnel

Book Marketing: Choose a Website Domain Name

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Learn about writing and marketing with Karen Cioffi at http://karencioffiwritingandmarketing.com. Sign up for her free newsletter, A Writer’s World, and get TWO free site-related e-books for subscribing, and ONE more for just for stopping by

And,to start the New Year with a BANG, from January 1 through February 28, 2012, she is offering all her writing and marketing e-books (purchased directly from her site/s using the Paypal SHOPPING CART) for a $1.19 each. And, this will include new titles added within that time period.

For a complete list of the available titles and links to more information:
http://www.karencioffiwritingandmarketing.com/2011/12/2012-writing-and-marketing-ebook.html

For a complete list (with brief descriptions of each ebook) go to:
http://www.karencioffiwritingandmarketing.com/p/karens-books.html

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Tuesday, November 22, 2011

10 things I've learned in one month of marketing my book

This is my first post for "Writers On The Move" and I am so thrilled that I was invited to contribute to this blog. I am sharing one of my more popular posts from last month. I have learned that indie writers are always looking for marketing tips. If you see anything useful please take it and good luck. And if you know any helpful marketing tips; please leave a comment share with other struggling indie writers. I hope you enjoy.

It's my one month anniversary. I began this blog a little over one months ago; September 17 to be exact. I feel like a whiny girlfriend wanting to celebrate every little milestone. But I think it's important to note any noticeable achievements I've made in regards to my marketing plan so all of us small indie authors/publishers have at best a road map on what to expect when marketing our books.

So, here we go and I'll do it like David Letterman, just probably not as funny. Note: this information is assuming you already have your book published and available to the public.

10. Keep a journal. Its important to have some documentation for reference of your daily activities so you can better keep track of what you're doing. Mine is this blog.

9.Connect with other writers for moral support. It's important to surround yourself with positive people, like-minded artsy people; not folks that are going to tell you to get over it and try to convince you that what you're doing is just a pipe dream. I don't tell "regular" people my business because "regular" people are buzzkills. I don't even share too much of what I'm doing with my own husband because he's not an artist and doesn't get it. "Regular" people don't share my passion for writing, it's all dollars and cents to them and the last thing I wanna hear is, "so, how many books did you sell?" or "Is there any money in that?" Ughhh, get the hell away from me dude. So, I only talk about this to fellow writers.

8. "Big" magazines are willing to negotiate. Don't be afraid to contact an ad rep. I Googled, the top ten teen magazines and contacted the kind folks over at Girl's Life magazine. My hands shook the whole time wondering if they would even talk to a small fry like me. But, not only did they talk to me, they were willing to throw in a lot of extra sweeteners for my business; more than they advertised online. They want your business so they may not be as out of reach as one might think. I'm considering advertising with them the first of the year or early spring.

7. Be prepared for the giveaway. I purchased 10 books this month for giveaways. To date I have given away 8 books with two left to go. For me 10 books a month is manageable. Maybe for someone else, it's 5 books a month or 20 book. And don't forget to budget for postage. Ask for the book rate at the Post Office, it'll take 7-10 days to get to the winner instead of 3-5 days but its way cheaper than First Class.

6.Connect with book bloggers in your genre. This is crucial. Find a blog directory in your particular genre and start working your way down the list. I made it my job to send out 10 emails a day asking YA bloggers if I could participate in a giveaway, interview or guest post in exchange for a review of my book. Out of 10 emails I'd might get one response. Some of them didn't have time for reviews but agreed to a giveaway. Book bloggers need giveaways to maintain their site. It's a two way street, they need the giveaway and we need the exposure. I would have at least one giveaway going per week.

5.Get a website and book trailer. It's a no brainier. I have a website for the book series but not a personal author's website. There are plenty of do-it-yourself sites where you pick a template and just add photos and information. The one I have cost only $9.99 per month and is super easy to use. If it's possible try to create a book trailer and place it on Youtube. I created my own trailer using stock footage. And don't forget to connect it to all of your social media as well.

4.Social media is a must. I'm not a fan but its a must. I got a Twitter account for myself and a separate one for the book. Don't forget a Facebook "Like" page for the book and make sure to connect everything to your website, your e-mail, your book trailer, your FB account and the Twitter account.

3. Just go ahead and pay for a Facebook ad. A Facebook ad is inexpensive, simple and easy to create, just make sure you have an attractive ad and able to sell it in about 50 words or less. If you've ever had to create a classified ad it's similar to that. I went through a couple of ads before settling on the one I'm using now. You can connect your FB ad to either your website or your "Like" page. Pay attention to the demographics as well. Mine were United State, ages 14-18, male and females interested in literature and reading. They have demographic choices down to the zip code and personal hobbies and activities. The bids for cost per click is negotiable and can be changed at your discretion as long as it falls within the "bid range". On the weekends where user activity was high, I paid $0.40 per click but on for example a Tuesday where user activity was low, I only paid $0.19 per click. You're allowed to set your own budget, dates and even time of day the users will see your ad. Super useful for exposure, not sales. To date with a two week ad; over 70,000 people have seen my ad at least 3 times. The first week I sent the ad directly to my website and the second week I sent my ad directly to the "Like" page. I prefer the "Like" page because I know exactly who's interested in my book and I can vet them later as potential customers. I've had 4 sales as a direct result from my FB ad. So, again, its good for exposure, not sales.

2. Goodreads.com is another must. I didn't know about Goodreads.com until I received my first review from one of the bloggers. It's like FB but for bookworms. You can create an Authors Page where you can upload your books, write reviews, find friends, join groups, upload your blog, excerpts from your book, participate in giveaways for your book, and of course connect to your FB and twitter account. I spend a good part of my day managing my Authors Page. the resources are endless.

1.Be productive everyday to keep yourself inspired and focused. Hey, guys if you like this; sign up and take the one year journey with me. http://vicihoward.blogspot.com or http://www.thechickfriendsrules.com

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