Book Promotion: The Foundation
By Karen Cioffi
Every author has thought it, said it, and heard it: promotion is the roll-up-your-sleeves, and dig-in part of writing. It’s the much more difficult and time consuming aspect of writing that every author needs to become involved with . . . if he wants to sell his books.
To actually sell a book, you need to have a quality product. This is the bare-bottom, first rung of book promotion . . . the foundation.
Create a Quality Product
The very first step in book promotion is to create a quality product. Hopefully, you noticed I said create a quality product, not just a good story. What this means is that all aspects of your book need to be top notch.
A. The Story
To start at the very beginning, the first factor to be dealt with is to be sure your story has all the essential elements. According to Yale-New Haven Teachers Institute, there are five major elements of a story: characters, setting, plot, point of view, and theme.
All the elements of a story should complement each other, should move each other forward, draw the reader in, and end with a satisfying conclusion. They should work together to create a story that will be remembered.
Suppose your story is action packed and plot driven, but it lacks believable and sympathetic characters, it will fall short. The same holds true if you have a believable and sympathetic character, but the story lacks movement. Again, it will be lacking. As with all things in life balance is necessary, the same holds true when writing a story.
Here are four articles that will help you in this area:
Balance in Writing: The Major Elements
Theme and Your Story
Creating and Beefing Up Conflict
Adding More Dimension to Your Protagonist
B. Join a Critique Group
Yes, this is part of creating a quality story. Even experienced authors depend on the unique perspective and extra eyes that each critique member provides. They will help find: grammatical errors, holes in your story, unclear sentences and paragraphs, overuse of particular words, and weak verbs, among other elements.
They will also provide guidance and suggestions.
Check out this article for more information about joining a critique group:
Critiques are Essential
Yes, again, this is a necessary step to take to ensure your manuscript is in the best shape possible before it becomes a book. Look for an experienced and qualified editor to help tweak your manuscript. But, before you send it off to be edited, self-edit it first. There are a number of articles out there in cyberspace on self-editing. Take the time and read a few, then go over your manuscript.
Here are four articles that will help you self-edit your manuscript:
Ten Tips Checklist for Self-Editing – Part 1
Ten Tips Checklist for Self-Editing – Part 2
Final Stages of Self-Editing – Part 1
Finals Stages of Self-Editing – Part 2
D. Cover and Design
This step is more relevant to those who decide to self-publish, or use a Print-on-Demand (POD). The cover is the first impression a reader will usually have of your book, next is the interior design. These aspects are just as important as the story itself. I’m sure you’re familiar with the expression that you only get one shot at making a good first impression. Well, you can relate that to your book cover.
Don’t skimp on time, effort, or money when coming up with your book’s cover and design.
Tip: If you are writing a children’s book, do not do your own illustrations unless you’re a professional illustrator.
Project: Photographer: Salvatore Vuono
Writing, Publishing, and Marketing - You Can Do It
This 34 page e-book is full of writing, publishing (traditional and self-publishing) and marketing information. Kind of a GPS for getting where you’re headed: published and selling books.
Click on the link for more details and a great review:
If you haven’t yet, be sure to sign up for my FREE monthly newsletter, A Writers World, and get TWO FREE eBooks:
The Self-Publisher’s Guide, 2nd Edition
The Blogger’s Checklist
(The books offered may change periodically)
In fact, check out the sidebar for two free gifts just for stopping by! Just click on any of my site links below.
Ghostwriting and Editing for Businesses and IndividualsDo you want to get that idea turned into a book? Do you want to write your memoirs? Do you need editing, proofreading, or a professional critique? Do you need an e-book or white paper to offer for instruction, platform visibility, or a gift? Do you need blog, article, white paper, or other form of content visibility for your business? We’re professional, experienced with keywords and SEO, and we cover a number of writing services. So, please stop by and check us out. Go to: http://DKVWriting4U.com
Until next time,
Author, Ghostwriter, Freelance writer, and
Acquisitions Editor Intern for 4RV Publishing
Member of the Professional Writers Alliance, the International Association of Professional Ghostwriters, and the National Association of Independent Writers and Editors.
Karen Cioffi Writing for Children and More