by Suzanne Lieurance
If you're starting a freelance writing business, one of the most difficult things to figure out can be how to find clients. But actually, it's fairly easy.
The first thing you need to do is decide on the types of writing you wish to focus on and specialize in. Once you've done that, the next step is to decide who your potential clients and customers are for these types of materials. Then hang out where these people hang out.
For example, have you decided you want to write for small businesses?
Then hang out online at forums for small business professionals and entrepreneurs.
Also, find local associations for small business professionals and entrepreneurs and attend some of these in person events. To find out about many of these events in your area, just go to www.google.com. I live in Jensen Beach, Florida, for example, so I typed in "local business associations in Jensen Beach" and all sorts of results popped up.
Next, visit the websites for these associations to learn more about them. From the information you see there, you'll be able to tell if they're a good fit for the types of products and services you can provide as a freelance writer.
Once you do find a few that seem like a good fit, check the calendar at each site to see what kind of monthly events they have.
Chances are, each of these groups will have a monthly networking event. Plan to attend a few of these events to get to know some of the people in each of these groups.
Each of these associations also probably hosts a monthly coffee or luncheon that includes a speaker. After you've gotten to know the members of each group, make it known that you're available for speaking engagements, then get busy preparing a short presentation that will provide something of interest and value to these professionals.
When you create your marketing plan each week or each month, be sure to include regular networking events with your target market (your potential clients and customers).
If you make it a habit to hang out with your potential clients and customers, and you take the time to really get to know these people, it shouldn't be long before you start building your client list.
And it only takes a few regular clients to start making a nice income from your writing.
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