|The shop of the bookdealer Pieter Meijer Warnars--Johannes Jelgerhuis (1770-1836)|
With a new fiction novella out in October, I have been brushing up on marketing techniques. As far as I can see, the only certainty is that there is no certainty. What proves successful for one author may not work for another.
My publisher has listed the need for Facebook and Twitter and I'll set up new accounts for my author persona. But social media is continually evolving and the new algorithms always tend to favor the website creators. FaceBook changes have made it more difficult to spread your news and views to all the friends on your list. And not all authors can afford or wish to afford paid ads.
In a new article suggesting how to stop wasting time with marketing, Tom Buford notes that 90% of his business comes from just two strategies: peer endorsement meaning recommendations from friends--this may perhaps include
affiliates?-- and using education based webinars to sell his products.
With a two step strategy in mind, I am considering slideshare and an infoproduct how-to course as a thankyou gift for purchasers of my book.
To work on my website, I'm following Tiffany Lambert's day by day blog--One Year in a New Niche.
Her blog may not be everyone's cup of tea but she's a great marketer and her openness and techniques are built for selling.
That said, here at Writers on the Move we have some of the best book marketers in the business. I have my copy of Carolyn Howard-Johnson's award-winning Frugal Editor and the Frugal Book Promoter and a folder of helpful ebooks from Karen Cioffi-Ventrice.
Blogpost of the Month
This one has so much help and information that I'm still dipping into it weeks after publication. Cynthia Lindeman writing for Boost Blog Traffic lists
101 Writing Resources That'll Take You from Stuck to Unstoppable. I don't know how unstoppable I shall be as I'm still having such fun with the list that I haven't quite got started.
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In the meantime, any help and advice in the comments below on which book promotion strategies work best for you will be greatly appreciated. :-)
Anne Duguid is a freelance content editor with MuseItUp Publishing and she passes on helpful writing,editing and publishing tips from time to time at Slow and Steady Writers