by Suzanne Lieurance, the Working Writer's Coach
Whether you’re a full time freelance writer or a published author, you probably have at least one blog (or you should have anyway).
You probably have a mailing list, too (or you should have).
But you may not realize how your mailing list affects your blog traffic.
List Building for Bloggers, Phil Hollows includes a short note from Internet guru, Seth Godin. In this note, Godin says "I get ten times more response to my blog from my email subscribers than I do from anyone else."
That just shows how powerful a mailing list can be. It can drive traffic to your blog.
But here's the rub. It's good to have visitors to your blog and people on your mailing list, but in order to make money from your blog, there are two things you need to do: optimize and monetize.
What does that mean?
It means that each and every blog post has a clear call to action for your readers.
It means that most of your blog posts include your affiliate links to relevant products and/or services.
It means each blog post is keyword rich, with the exact keywords people are using to search for the kind of information you're providing in those posts.
It also means your blog content is aimed at your target market, and this is where so many bloggers miss the mark. They either don't have a specific target market in mind or, if they do, their content isn't directed at this target market.
Today, instead of creating new content for your blog, go back to some of the archived content. Make sure it is optimized (keyword rich for starters) and monetized (includes links to affiliate products or at least some clear call to action). Also, be sure the content is directed toward the specific target market you are trying to attract to your blog.
Once you've monetized and optimized your site, you'll be ready to grow your email subscribers - those people who will be most responsive to your blog and purchase the products and services you blog about.
For more ways to make money from your blog, download The Freelance Writer's Guide to Affiliate Marketing by Suzanne Lieurance.