“It’s not about ideas. It’s about making ideas happen.” —Scott Belsky
We’re into the second quarter of this year. It’s time to think about where you’ve been and where you’re heading. It’s time for ideas.
According to Business Dictionary, an idea is “a thought or collection of thoughts that generate in the mind.”
They’re usually derived from intent, but they can also be unintentional.
Ideas are the foundation of all advancements. And, they’re at the foundation and growth of your business.
While ideas may be the initiating force behind success, they’re powerless without action.
Action is the implementation of an idea. Action is taking deliberate steps toward an end. Action is what makes dreams a reality.
So, how do you turn an idea into an actionable plan?
Four basic steps you will need to take to get started.
1. Create a plan.
First: Take that idea and actually write it down, don’t just type in your laptop or computer, actually write down what you’re idea or goal is. Then you can put it in your computer.
This idea should be considered your long term objective.
Second: Divide your long term goal into short term goals with actionable steps you can take to reach your objective.
Suppose your objective is to boost your social media marketing in order to build a large and loyal following with conversion potential. Divide that into sub-categories. They may be:
• Two to three social media channels to devote more time and effort into
• Who will handle this strategy (if you’re a solopreneur, it’ll be you)
• Time to be allotted to this new strategy
• Budget for this new strategy
• Create user engagement and connections
• Actionable steps needed to accomplish this new goal
Why write your goals and action steps down?
According to an article in Entrepreneur.com, “Warren Buffett has described writing as a key way of refining his thoughts.” And, “Richard Branson once said, ‘my most essential possession is a standard-sized school notebook,’ which he uses for regular writing.” (1)
Along with this, another article, 5 Reasons Why You Should Commit Your Goals to Writing, explains, “Dr. Gail Matthews, a psychology professor at Dominican University in California, did a study on goal-setting with 267 participants. She found that you are 42 percent more likely to achieve your goals just by writing them down.” (2)
Writing goals down takes more thought than typing away. This makes you more conscious of what your goals are. It adds, if you will, emphasis to what you want.
So, it’s easy to understand that writing your ideas / goals down is a key to fulfilling your goals.
Finally, keep your goals and action steps front and center. You need to see them daily (throughout the day) as a reminder of your intent.
TIP: Make sure your action steps are realistic and doable. Nothing will squash your motivation and efforts more than not being able to fulfill your action steps.
2. Implement your plan.
Your goal and actionable steps are on paper and in your computer. Now it’s time to actually take action. Follow through and post more to the social media channels. Engage with other users by Retweeting, Following, Liking, Sharing, and so on. Take all the actions you’ve listed in your plan.
3. Keep it up – persevere.
Whatever action steps you do, do them wholeheartedly and regularly. Don’t give up because you don’t quickly see results. Give it time to determine if the steps you’re taking are the right ones for you and your business.
4. Analysis and Revise.
While you do need to give your actions time to generate positive results, you also need to test what you’re doing.
Determine what’s working and what’s not. Then revise your plan accordingly.
Don’t waste time on efforts that aren’t working. Try a different approach or marketing strategy.
Your time and effort will be much more productive if you regularly test your results.
There you have it, four basic steps to creating and implementing a business plan. Take the time to write your ideas / goals down and create and implement actionable steps to help you achieve them.
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