How Often Should You Be Blogging



Since I'm a writing coach and I often help clients learn how to use a blog to build their brand and their business and/or writing careers, many of my clients want to know how often they have to blog.

Do you wonder the same thing?

Well, if you feel like you HAVE to blog, you probably shouldn’t be blogging in the first place!

Blogging should be for someone who can’t WAIT to wake up in the morning and share more information with people.

If you lack that, it could be a sign that you’re in the wrong niche.

But let’s talk about traffic and authority.

You’ll see some leaders in a niche who blog very infrequently.

This is sometimes because blogging is a side tool for them.

They primarily use other things like television, radio, webinars and live, in-person seminars to attract and cultivate an audience.

But if you're a blogger who wants to use your blog as your primary source of audience engagement, then you need to make a commitment to show up and share on a regular basis.

The more, the better – but there’s an asterisk to that*

* More is better ONLY if there’s something valuable that you’re sharing.

In other words, don’t blog just to blog.

Don’t slap up meaningless content that dilutes the truly valuable blog posts you have just because someone told you to blog three times a day.

What you ought to do is go through and develop your editorial calendar to see how much content you can conceivably create.

You’ll be surprised at how many ideas you generate once you understand how to look for good blog ideas.

As far as search engine bots (spiders) are concerned, they like to see a certain amount of “freshness” in your blog.

They typically start off visiting your blog once every couple of weeks, but they narrow their visitation schedule to index your site if you blog regularly, and this looks good and helps you get content indexed faster.

It’s also helpful to your blog subscribers if you blog frequently.

If this is a topic they’re interested in, then you want to be the go-to authority figure in your niche – the person they know will have continual updates and fresh information.

A daily schedule is best.

Some people post several times and day, and this is great, too.

Don’t burden yourself trying to reach that goal, though.

Just be consistent.

If you can only manage to post three times a week, then do it three times a week.

However, there is such as thing as blogging too little.

When you start going weeks or months without blogging, don’t expect a blog audience to stick around and become subscribers and fans of your content.

In fact, they won’t even know who you are!

Suzanne Lieurance is a freelance writer, the author of over 30 published books, and the Working Writer's Coach.

Let her teach you how to turn writing about your personal experiences into a career and your brand.

Learn more at www.fearlessfreelancewriting.com.

1 comment:

  1. Suzanne, great book marketing advice. Blogging is about valuable information and consistency. And, even if you can only blog once a week, be sure you're consistent.

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