By W. Terry Whalin
Often writers wonder, “Where do you find good ideas?”
The operative word in this sentence is “good.” Years ago, Guideposts contributing editor Elizabeth Sherrill told me, “Writers are swimming in a sea of ideas.”
One of the best places to find good ideas is through focused reading. You can read magazine articles or books or the newspaper. Through the reading process, you can just absorb information and not come up with a single idea for your writing.
Or you can take a more focused approach and ask questions like:
—Where would you like for your writing to appear?
—Who is the audience that reads that type of writing?
—Can I write what this audience is wanting to read?
With some answers to these questions, your reading can be more productive. I would encourage you to keep a notebook with your ideas.
As you read newspaper articles and think about what you want to write, cut out the clippings and tuck them into your notebook. It will only take a minute but these clippings can stir your writing.
Your writing can go in a million different directions. If you need some ideas in this area, check out the first chapter in my Jumpstart Your Publishing Dreams. The chapter is FREE so use this link.
Now that you have a list of ideas, what are you doing to take action on them?
—Are you creating book ideas into a proposal format and properly pitching them to agents or editors?
—Are you writing short query letters and getting them out to magazine editors and getting assignments?
—Are you writing full length magazine articles and sending them to editors on speculation that they will be a perfect fit for the magazine and get published?
These questions are not mutually exclusive. You can take the same idea and write a magazine article and a book pitch from it. There are several keys: focus on a particular market and audience. You need to understand the potential reader and write with that reader in mind. Then move on your ideas and pitch them to a specific professional.
Here's the wrong way to begin your pitch—and I recently received one of these pitches:
“To Whom it May Concern:
I am writing in regards to gaining information and feedback on my story. At this point, I am not an established writer, or even a writer for that matter. I simply have an amazing life story to tell.”
Yes, I've actually quoted this email—but what followed was pages and pages of cathartic rambling writing—not for any target—just a cry for help. I don't know how many of these emails this author fired into her email (maybe a few or maybe many of them). I expect most people hit the button to throw it into the trash without giving it a second thought. Many of my editor and agent friends receive hundreds of these pitches each day.
I could have ignored this email too—but I did not. I wrote the author and asked who was the target audience and was it a magazine article or a book pitch or what—and encouraged the author with several free resources that I've created to help answer those questions. The email in my view was a cry for help. Unfortunately many people are floundering in this situation.
This writer claims not to be a writer. If that is the case, this person needs to reach out into the marketplace and find someone to help her. Maybe go to a writer's forum (there are hundreds of them) and ask for help. There is not one path but many different paths (and this is confusing to many people. Each path involves taking specific action.
Many people feel overwhelmed with publishing and like they have few opportunities—yet if you look closely at what they are doing, they are not taking action and trying different possibilities.
What steps are you taking today to make your reading more focused and targeted? How are you capturing your ideas and taking specific steps to move forward and get those ideas into the marketplace? Let me know in the comments below.
Ideas are everywhere. How to you find good ones? Get help here. (Click to Tweet)
W. Terry Whalin is an acquisitions editor at Morgan James Publishing. His work contact information is on the bottom of the second page (follow this link). One of his books for writers is Jumpstart Your Publishing Dreams, Insider Secrets to Skyrocket Your Success. He lives in Colorado and has over 205,000 twitter followers.