Friday, October 7, 2011

Marketing Strategies - Old or New?

 Old or New?

I want you to know that I am getting older, but over the years I have learned some things.  Take for instance; you have to pay your dues.  What do I mean by that?  I know many young professionals that frankly, haven’t paid their dues.  They depend solely on social networking to market their products.  They haven’t taken the time or put in the hours to volunteer, sit on panels, go door to door and meet face-to-face people in the community, Directors of non-profit agencies, members of the media, etc.  I can’t tell you how many events over the years I have attended; how many talks I have given; how many hours I have volunteered. Yet, it is the people behind these activities that have given me my biggest breaks.  Even today, I have a company looking at my books because I spent some time with a volunteer at a local hospital.  That volunteer has a PhD from Harvard and has contacts I would never know except through her.  Don’t get me wrong; I tweet, I have a Facebook account, I have an iPad, a laptop and an iPhone…..I am socially connected.  But, I haven’t forgotten the old fashioned warmth that comes from looking into someone’s eyes (not on Skype) and sharing a cup of tea.  If I can join the new generation’s e-world, I challenge you to reach out to mine.  A balance between the old and the new promises the best of both worlds.  Until later…..

Anita Tieman

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