Come out the Gates Fast

In track and field competitors are coached to "come out the gates fast". What that means is to get an early lead or start strong. Writers need to do the same thing. There is nothing worse than having a really good book to share with the world and being unprepared to start strong on your launch date. There are a few things you can do to ensure a great start...

Start simple: We all know that you need to start with a well-written book that has been professionally edited and has a professional cover. You don't want to throw some art work together or have "your friend" who loves to read check it for editing mistakes. Invest early and reap benefits later.
Ask early: Any author with a plan will work on obtaining advanced reviews. You can do this in online groups, from friends and previous readers or request advanced reviews on social media sites, your mailing list or celebrities.
Budget: Every marketing plan has to have a well thought out budget. Here are just a few ideas of what you might want to include:
  • Budget for paperbacks ( giveaways increase exposure )
  • Marketing budget
  • Editing and/or design expenses (BC's/promo items/cover art)
Plan: Prepare a list of "to-do" items and a checklist to figure out what you need to complete

30-60 days prior to launching your book consider the following list:
  • CREATE BOOK TRAILER (make sure it is captivating)
  • SCHEDULE A BLOG TOUR  (organize your online presence)
  • SCHEDULE IN-PERSON EVENTS (at local bookstores or other locales)
  • SELECT ADVERTISEMENTS  (stick to your budget)
  • CONTACT MEDIA   (shoot for the stars)
  • REQUEST REVIEWS   (ebooks and paperback reviewers)
  • CONTACT BOOK CLUBS   (past contacts and potential book clubs)
Don't forget to have fun with it and start strong...Finish strong too!

RL Taylor is an award-winning fiction author with five novels released to date. His newest writing venture is a series of non-fiction books on style, etiquette and self-improvement for men and women who want to help the men in their life. 
Click here for a free copy of The Gentlemen's Code which featured as recommended reading.


Karen Cioffi said...

RL, great tips! Many authors don't realize they need to create a budget for getting the book in quality shape and then for marketing it. It doesn't have to be exorbitant, but there will be expenses.

And, your to-do list is very helpful.

Magdalena Ball said...

Nice simple and manageable to-do list RL. Most importantly is the reminder to think in business terms when launching a book.

Mary Jo Guglielmo said...

Great tips RL Thanks.

Joan Y. Edwards said...

Dear R.L.
Thank you for this great list of things to do to market a new book.
You are very helpful.

Unknown said...

Another valuable article I am adding to the book I have made with your email posts. Thanks for what looks like clearly stated good stuff. I look forward to reading it when I'm rested. Spent the day with Christine Kloser.

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