Everyone is looking for the silver bullet to propel their small business into the stratosphere. Yes there are many possible tools and shiny objects. One solid tool which gives and gives yet is often ignored is right in front of you: a book.
The book works for you 24/7 and promotes you as a
business owner and expert. There are great books and there are poor books. To be
successful you need to strategically take these three steps before you write
your first word:
1. What is my area of expertise as a small business
2. List 10 benefits or advantages you can give to
others from your unique skills and viewpoints.
3. Return to your list and think of stories or
personal experiences you have had to illustrate these advantages.
You have just created the outline for your book.
People love stories and takeaway lessons from your experiences. I wrote a book
for Joe Leninger who traded for ten years in the Eurodollar Pit of the Chicago
Mercantile and made a million dollars every year for ten years. Our book,
Lessons from the Pit, was built around stories and lessons. You can
write the book yourself then go to an editor to get it polished. Or you can
speak your book. A book will build credibility, get you speaking gigs and much
more. The key is to create value for your reader. I suggest a 40,000 to 50,000
word book which is about 200 pages. This length has substance yet is not
overwhelming to the reader.
Whether you publish your book with a traditional
publisher or self-publish it, I encourage you to write a book proposal. Editors
and literary agents use
this specialized document to evaluate your idea. If you write one, you will have
the tool you need to successfully approach them. If you do the book yourself
(self-publish) a book proposal will help you develop a business plan for your
book. I’ve written many proposals and read many more of them. You can learn the
details using my free book proposal checklist at: http://terrylinks.com/bookcheck If I
can help you, reach out to me. My email address is in my twitter
Todd Ordal has written an example of
a solid business book called Never Kick A Cow Chip On a Hot Day (Real Lessons for Real CEOS and
those who want to be). Notice Todd’s different title and his quality
writing combined with an excellent cover design and a growing presence in the
marketplace. I acquired this book for Morgan James Publishing. You can learn a
great deal studying the details of this book. Then do likewise with your own
W. Terry Whalin, a
writer and acquisitions editor at Morgan
James Publishing, lives in Colorado. A former
magazine editor, Whalin has written for more than 50 publications including
Christianity Today and Writer’s Digest. He has written more
than 60 nonfiction books including Jumpstart Your Publishing
Dreams. His website is located at: www.terrywhalin.com. Terry has over 165,000 twitter
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