Internet Marketing Simplified for Writers

by Valerie Allen

Marketing is ongoing, using every means to bring attention to you and your books. “Persistent Perpetual Promotion,” is behind every best selling author.

One of the quickest, least costly and far-reaching marketing strategies is using the internet. Many writers find the electronic highway overwhelming, but there is an entire world of readers who use only social media to find, read and review books. An online presence is a must for writers in the age of social media.

Here are some basic suggestions for smart marketing using cyberspace.

1)    Your e-mail signature line should contain the title of your books. Everyone you email should see the name of your book(s). It should also have your contact information, at  least your email address and web site.

2)    At least once a month go to to see which libraries carry your books.

3)    Google your name every week and see where the internet leads people who are looking for you. Does it go to your web site? To your book on Amazon?

4)    Each week click on, and to see what is happening with your book(s) at those sites. Also for your ebooks on Kindle, Nook, etc.

5)    If you have a web page, consider mutual links to the sites of other authors, writer blogs and newsletters.

6)    Join with bloggers at writing sites to become known, offer suggestions, find good marketing ideas and writing tips.

7)    Create Facebook, Linked In, Google+ and Twitter accounts. Join writer's groups and groups related to your book content. Follow up in discussion groups, book clubs, offer tips, etc.

8)    Post a review online for every book you read.

9) has a lot to offer. Take advantage of these features:

    Use the Search Inside the Book feature.

    Add tags and keywords so those searching by topic will find your book.

    Look at the books that have been purchased by those who have purchased your
    book; contact those authors, study their web pages, view their tags and keywords   
    Make a Listmania and put your book titles on it.

    Create a profile and post a review for every book you read. Use your real name and book title in your signature line.

    Join Goodreads and post your books, books you've read, do book reviews and join in discussion groups.

Remember to do at least one thing every day to market you and your books. Make it a habit!

Valerie Allen writes fiction, nonfiction, short stories and children's books. ( She assists writers with marketing via Authors For Authors with two major annual events in warm and sunny Florida. Meet the Authors Book Fair in the Fall and the Writers' Conference: Write, Publish, Sell! in the Spring. Vendor tables and presentations encourage networking and marketing to increase book sales. Book Display options are available for authors throughout the USA. Valerie loves to hear from readers and writers! Contact her at:  and


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1 comment:

Karen Cioffi said...

Valerie, great book marketing tips. I hadn't thought of #2 and #4. Thanks for sharing!

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