Market with Content

What Does It Take To Market Your Writing? Great Content

What does it take to Market your writing? It takes spotlight effort on your Author Platform, Branding, Identifying your audience, an Author Website, and building Connection with your readers. Overwhelming? Yep, it is for all of us. Let’s break it down: this week we’ll talk about Great Content.

We use the internet to research concepts, compare topics and glean information for our work, discover fresh ideas, and to find the best, consistent resources to build our writing without wasting time or money. 

Likewise, we must deliver informative, strategic, and timely content.
Five Tips:
  1. Since we are not entitled to our reader’s attention, deliver content that grabs their interest through text, imagery, podcasts and video, and make it snappy for the scanners
  2. If it grabs, it’s likely to spread
  3. Use proven structures such as:
    • Headlines, and sub-headlines, that command attention (see Heading Styles in Word)
    • Focused introductory sentences
    • Information that solves a problem
    • Limit the message to one central point
    • Lists stand out and are a quick read
    • Use relevant links, and test them
  4. The Result? Great Content = Successful Marketing for your business
  5. Build your audience now and grow your business
Helpful Resources:
Our own Writers On The Move Series of Content Articles found here:

Copy Blogger:

Deborah Lyn Stanley is an author of Creative Non-Fiction. She writes articles, essays and stories. She is passionate about caring for the mentally impaired through creative arts. Visit her web-blog: Deborah Lyn Stanley : MyWriter's Life .

Write clear & concise, personable yet professional


Terry Whalin said...


Thank you for these tips for writers. Every magazine editor is looking for great content for their publication. As writers we need to study their publication, guidelines then write for their readers. It takes effort but is very rewarding to be published in these magazines and each thousands of readers. It's something I've learned from being published in over 50 print magazines. Yes it takes effort and focus but is very possible for every writer.

Straight Talk From the Editor

Karen Cioffi said...

Deborah, these are such great marketing tips for writers. I love that you mentioned that we're not entitled to our readers' attention. We have to earn it and as you mention we can do that through great content.

And as Terry mentioned, if you're submitting to magazines, great content that readers want to read is essential.

Thanks for sharing!

Do You Have a Side Hustle?

By Terry Whalin  @terrywhalin Do you have a side hustle? Almost every writer has one but maybe you aren’t calling it a side hustle. I’m talk...