Tuesday, June 25, 2019

Create a Strategy that Delivers Great Content

What does it take to promote your writing, be it articles, stories or books? Indeed, the answer is much more than Sales Pitches and Events. 


How do you tell your readers or a prospective publisher what you are about? How does your promotion offer benefit the reader? The answers are: your Author Platform, your Branding, and your Website.  It’s the way you inform and engage your audience. This week we’ll talk about Great Content, and developing a Strategic Plan.

Points for brainstorming your strategic plan to deliver great content:
1.    The WHAT: Writing a series of five, six or ten articles focused on one theme
2.    The HOW of delivery is via quality information in text, graphics, video and audio. We are not entitled to our reader’s attention. Deliver content that grabs their interest early, and make it good for the quick-look reader.
3.    Change up the presentation by offering an article in text with audio as well.
4.    Make it original, relevant and valuable while staying focused on your theme.
5.    Also, make it substantial and in-depth even when it requires 1000 words or more.
6.    The WHY: Connecting with your audience which leads to engagement and sharing
7.    WHEN you build Connection, readers are more likely to follow by taking Action
8.    Build an archive of your content articles in preparation for creating a good online course. An organized file archive is enormously helpful in repurposing your best articles for additional opportunities.

Use proven structures essential for effective SEO:
1.    Headlines, and sub-headlines, that command attention
2.    Focused introductory sentences
3.    Provide information that solves a problem
4.    Limit the message to one central point
5.    Stand out with lists or listicles, for quick reads
6.    Use relevant links, and test them

Great Content = Successful Marketing
Be the best in your niche!

Deborah Lyn Stanley is an author of Creative Non-Fiction. She writes articles, essays and stories. She is passionate about caring for the mentally impaired through creative arts. Visit her web-blog: https://deborahlynwriter.com/

Write clear & concise, personable yet professional.
Know your reader.


Carolyn Howard-Johnson said...

Yep. Rambling on doesn’t cut it. I would add voice, too. Most readers are tired of textbooks. In addition to helpful information, voice will keep them coming back.

Carolyn Howard-Johnson said...

PS: Thanks for the tags. They make such a big difference!

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