Becoming a best-selling author is what most writers dream of.
Yet most authors won't write books that become best-sellers.
At least, their books won't be best-sellers in the traditional sense.
J.K. Rowling, Dan Brown, and Danielle Steel all became best-selling authors this way.
But there are many other authors who have taken a somewhat different path to writing best-selling books, and you probably have never even heard of most of these authors.
What Did They Do?
Well, here are a few possibilities.
1. They Sold Books to Corporations or Organizations
First, some of these authors may have written a book that had wide appeal to a particular niche market.
But rather than rely on bookstores to sell their book, they sold their book in large quantities to corporations or organizations within their niche market.
Just imagine... you've written a book with tips for parenting children with asthma.
Wouldn't it be nice to get booked as a speaker for an educational program provided by the American Lung Association who purchases your book as part of the materials for the program?
It wouldn't take long to sell thousands of copies of your book this way.
2. They Created a Wide Launch on Amazon
Other authors set up launch dates on amazon.com and became best-selling authors strictly online this way.
Generally, this requires partnering with other professionals in your field who agree to promote your book on your launch date and offer an e-book or other product of their own as a free bonus when someone purchases your book from amazon.com.
This method can be so effective that often it results in best-seller status within a single day.
3. They Used Social Media to Sell Books
Some authors these days are able to get to best-selling status by growing and leveraging their social media.
They don't target too many different social media platforms, however.
They choose the one (or ones) that appeal to their target market.
Pinterest, for a younger female audience, or Instagram, for millleninials, for example.
None of these methods of selling large quantities of books involves bookstores.
That doesn't mean a particular book can't also be sold in bookstores.
It just means an author isn't dependent on bookstores for the vast majority of sales of his books.
So, as you're writing your book, think beyond bookstores to become a best-selling author.
And if you have a great book marketing tip, please share it here in a comment.
Suzanne Lieurance is a fulltime freelance writer, writing coach, certified life coach, and the author of over 30 published books. Visit her blog at writebythesea.com.
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