A Tip to Reach a Wider Market on Amazon


Costa Rica is a bird-watcher's paradise.
The touconette is the most exciting bird we saw on our trip.
By Linda Wilson @LinWilsonauthor

Is your book for sale on Amazon? If so, in your Author Profile have you added your biography in different languages? On a recent trip to Costa Rica, I learned how to use a language translator on Google. I tried it for my profile page and it worked. Here’s how:

  • Go to the edit function for your Author Profile page in Author Central.
  • My bio was outdated, so I spruced it up.
  • Find “Your biographies,” where it says, “Do you have translations of your biography in other languages? You can add other versions of your biography here, so your readers can get to know you—wherever they are.” 
  • Languages offered are: English, French, German, Italian, Japanese, Portuguese, and Spanish. 
  • Copy your bio. 
  • Go to Google. I typed in “Spanish translator.” 
  • On the left side, plug in your bio in English. 
  • On the right side, choose the language you want to translate, and paste in your English bio. 
  • Voilà! You have your translation. 
  • Go back to your Author Profile page, click the green button that asks for your bio in another language, and paste your new bio in. Click Review, then Publish. 
  • If you’re not able to paste the translation directly from Google, paste it into a Word document, and copy and paste from there. 
  • A message will tell you when your bio in another language will go live.Then for fun, go to the drop-down menu and button that allows you to see how your Author Page looks in an assortment of other countries.

 Anyone who would like to share more tips on how to reach markets outside of the U.S., your comment would be greatly appreciated.

 Bonne chance! Buena suerta! Buona fortuna!

Photo credit: Linda Wilson

Sketch by Nancy Batra,
illustrator of A Packrat's Holiday:
Thistletoe's Gift,

for the cover of  Waddles the Duck:
Hey, Wait for Me!

Coming Soon!

Linda Wilson writes stories for young children. Visit Linda at https://www.lindawilsonauthor.com. Sign up for Linda’s quarterly giveaways. Choose your prize! 

Find Linda’s books at https://www.amazon.com/author/lindawilsonchildrensauthor.




Karen Cioffi said...

Linda, love this. I had no idea there was a language translator in Amazon's Author Central. What a great way to broaden an author's marketing reach!

Heidiwriter said...

I didn't know about this either! Thanks for sharing! It was fun to do. Now... let the foreign orders come in! LOL

Carolyn Howard-Johnson said...

Wow! Just love, love, love this tip. I printed it out to put in an extra safe place.

One quick question. Do you have to translate the bio you already have on Amazon or can you tailor one that appeals to the specific demographic you're trying to reach with the new bio?

Carolyn Howard-Johnson

lastpg said...

Good question, Carolyn. You can write anything you want in English, paste it into both sides, the English and Spanish side, click the button, and the translation of what you've written appears instantly. That's a good idea to taylor your translation for each specific market.

Carolyn Howard-Johnson said...

I hope you will consider letting me publish this on my blog after a respectable amount of time goes by. Maybe a year. We could double check with Karen! ❤️📚🖊

Hugs, Carolyn Howard -Johnson

lastpg said...

Absolutely! I am honored!

Carolyn Howard-Johnson said...

@lastpg, do you want to send it to me with you bio with book links Email. I’ll get it posted in advance and tag myself with a calendar alert so we can both promote when it is up! ❤️❤️❤️📚📚

deborah lyn said...

Thank you Linda for this detailed, how to step out!
Google translator works!

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