Social Media Goals

Social media is an essential part of doing business, whether you are a writer, marketer, consultant, entrepreneur, or all of the above. They key to successful social media is being social ... and setting social media goals.

On a recent GoalChatLive, I discussed social media with Holly Homer, Troy Sandidge, and May King Tsang. Holly is co-founder of Pagewheel; Troy is a growth strategist and podcaster, and May King is the original FOMO creator. The panel talked about the evolution and challenges of social media, along with ways to be more authentic, personal, and engaged.

Making Social Media More Social

  • Troy: Remember, social media is connecting minds, energy, and vision 
  • Holly: We tend to over-complicate everything. Embrace who you actually are and act the same, personal way online as you would interact with people in real life. 
  • May King: Being social is about being you, sharing the upsides and the downsides to your life, engaging with your community, and developing relationships

Watch Our Conversation:


  • Troy: Look at your platform of choice, find someone you haven’t talked to in a while. Share one of their posts, along with your thoughts. Amazing conversations will happen
  • May King: Brag; shout about your achievements, and include the backstory 
  • Holly: Grow your email list 
  • Bonus Goal: Message friends, just to say, “Hi, How are you?” They will be as happy to hear from you as you are to reconnect with them
No matter your favorite social media platform, when online, treat people with the same respect and kindness as you would when interacting in person. A little bit of genuine social interaction goes a long way.

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For more inspiration and motivation, follow @TheDEBMethod on Facebook, Instagram, and Linkedin! 

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How do you show up authentically on social media? Please share in the comments. 

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Debra Eckerling is the award-winning author of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals and founder of the D*E*B METHOD, which is her system for goal-setting simplified. A goal-strategist, corporate consultant, and project catalyst, Debra offers personal and professional planning, event strategy, and team building for individuals, businesses, and teams. She is also the author of Write On Blogging and Purple Pencil Adventures; founder of Write On Online; host of  #GoalChatLive aka The DEB Show podcast and Taste Buds with Deb. She speaks on the subjects of writing, networking, goal-setting, and social media.


Terry Whalin said...


Great piece about social media goals. Thank you. I show up authentically on social media through my consistent posts with different and varied content--yet all targeted toward my audience of writers. The consistency and persistence is an important part of what I do on social media.

author of Book Proposals That $ell, 21 Secrets To Speed Your Success (Revised Edition) [Follow the Link for a FREE copy]

Debra Eckerling said...

Thanks for your comment, Terry. And gold stars for achieving consistent, authentic social media goals!

Carolyn Howard-Johnson said...

Terry, I like this clause in your comment, yet all targeted toward my audience of writers” because there seems to be a pervasive notion on some social media like Facebook that talking about one of the things that takes up most of our lives (that would be our careers/professions) is not allowed--or at least appreciated. You do it as “authentically” as anyone I know.
Very best,
Carolyn Howard-Johnson

Karen Cioffi said...

Debra, great advice on setting goals in regard to social media. It is about consistency, authenticity, and being engaged with other users.

Debra Eckerling said...

Thanks for your comments, Carolyn and Karen. Authenticity is key, no matter your expertise. And that mix of personal with profession really helps connect you to your audience/prospects/clients. To your continued success, Deb

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