Part of being an author is putting yourself out there, sharing your knowledge, and cultivating new audiences. A great way to do that is to be a guest on podcasts.
On a recent GoalChatLive, I talked about podcast guesting with Mike Allton, Head of Strategic Partnerships at Agorapulse; Jackie Lapin, founder of SpeakerTunity, and Anastasia Lipske, founder of Access Speakers. Mike hosts multiple podcasts, while Jackie and Anastasia focus on helping experts find stages … and microphones.
How to Find Podcasts to Guest On
- Mike: Decide what kinds of show, topics, audiences, and start listening to those kinds of shows
- Jackie: Google podcasts on your topic, make sure it’s still recording new episodes
- Anastasia: Search topics on ListenNotes.com and then look the shows up on Apple podcasts to check out the most recent episodes; before pitching yourself, do your due diligence and make sure they interview guests
How to Be a Good Guest
- Anastasia: Be smart, be helpful; bless the audience with your knowledge
- Jackie: Have a media kit to send to the host after they book you. This includes your bio, on-air intro, 20 questions you want to be asked (in order), and the “learn more” page with your contact info and social media links
- Mike: Have the gear, you need to look and sound good
- Mike: Talk about the pains and problems that you solve, add value
- Anastasia: Share the episodes; no host ghosting
- Jackie: Use quotes from your episodes (and/or testimonials from hosts) in your speaker sheets
Watch Our Conversation:
Goals
- Mike: Carve out time to repurpose a clip out of a previous podcast
- Anastasia: Ask friends and clients what shows they listen to that they think you should be on
- Jackie: Book 3 hours in your calendar every week to dedicate to podcast guesting activities
When you guest on podcasts the goal is to have an experience that's a win-win-win: for the host, the guest, and the audience.
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For more inspiration and motivation, follow @TheDEBMethod on Facebook, Instagram, and Linkedin!
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What's your best podcast guesting tip? Please share in the comments.
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Debra Eckerling is the award-winning author of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals and founder of the D*E*B METHOD, which is her system for goal-setting simplified. A goal-strategist, corporate consultant, and project catalyst, Debra offers personal and professional planning, event strategy, and team building for individuals, businesses, and teams. She is also the author of Write On Blogging and Purple Pencil Adventures; founder of Write On Online; host of #GoalChatLive aka The DEB Show podcast and Taste Buds with Deb. She speaks on the subjects of writing, networking, goal-setting, and social media.
3 comments:
Debra, these are great tips on being a good podcast guest. I think I've only been on two podcasts and have done a several guest webinars. Anastasia, Jackie, and Mike all gave helpful tips. I think the two most important are to be prepared and give lots and lots of value. Thanks for sharing.
Debra,
What a great post on being a good podcast guest. I was a guest on two podcasts last week and another one today. In each case I sent a list of questions but I also offered each host a signed copy of the book that we would discuss. In each case, I heard from the host right away that they wanted the signed copy and sent me their mailing address. In each podcast, I had great conversations and want to do more guest podcasting. I need to be pitching more podcasters to book these spots.
Terry
author of Book Proposals That $ell, 21 Secrets To Speed Your Success (Revised Edition) [Follow the Link for a FREE copy]
Thanks, Karen and Terry! I love being a guest on podcasts! As a host, it's real easy to stay on this side of the questions. Having guesting goals helps to make it a priority!
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