Showing posts with label business logo design. Show all posts
Showing posts with label business logo design. Show all posts

Friday, June 1, 2012

New Business Logo Design for A Writer's World Ezine


Creating a business logo design for your writing, especially if you offer services or products is an essential part of marketing.

Taking this into account and listening to my writing coach, I've been working on creating a focused platform for my writing and writing services and I think I finally came up with something.

Above is the new logo for The Writing World newsletter.

I've done a poll on the logo design, you can check it out HERE, but after getting emailed feedback, I decided on a more unique logo.

Now I know I'm taking a risk with the 'old world' feel of this design, but once anyone reads my posts or other content, they will quickly realize my writing is current, informative, and professional.

While you do need acquire and analyze input from others when deciding on a logo, unless you can hire a professional you'll have to go with your gut for the overall design. And, remember, you can't please everyone. Some people will 'get' what you're conveying and others won't. That's the nature of things.

Also, when promoting your newsletter, or now some marketers are calling it an ezine, you need to have a FOCUSED landing page for the opt-in.

What? Why?

Simple, today's readers are usually scanning what they read and looking for more information. This will likely have them scanning your site, if the information they read is valuable, for other articles or offers. THIS IS DISTRACTING.

If a reader lands on a page that ONLY tells them WHY they should OPT-IN to your ezine or newsletter, and your copy is effective, they will be focused and be much more likely to SIGN-UP.

You can check out my new OPT-IN page at The Writing World Newsletter
(In regard to the url for the site, I tried to get the domain name awritersworld.com, but it was taken.)

Another tip for promoting your ezine is to always offer something of value - a free gift. The gift should relate to what your site is about and be something the reader can use.

That's about it, except I'd love your feedback on the new logo. PLEASE LEAVE A COMMENT AND LET ME KNOW WHAT YOU THINK.

Oh, if you haven't signed-up yet, PLEASE DO! Want to know why you should? Check out
The Writing World.

If you have the inclination to sign-up NOW, there's an opt-in on the sidebar, right on top!


Thanks!

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Visit Karen Cioffi Writing and Marketing for more writing and marketing information.

For more on logos, check out:
Logos for Writers

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Wednesday, May 30, 2012

Design an eBook Cover Webinar

Writers on the Move has its next FREE webinar set up: 

Design Your Own eBook Cover in 10 Easy Steps Using Microsoft Office 2010


Title: Design Your Own eBook Cover in 10 Easy Steps
Date: June 22, 2012
Time: 7 PM - 7: 45 EST (U.S.) - May run a bit longer
Presenter:Karen Cioffi
Cost: Free
Format: Live Webinar
Handout: YES (after workshop)

We will be recording the workshop. Any handouts and the recording link to the workshop will be provided after the event. Attendees will be added to A Writer's World ezine for updates on Writers on the Move upcoming webinars, along with writing and marketing information.

DESCRIPTION:

What author today hasn’t thought of self-publishing a book through Kindle? If a poll were taken, the results would probably be close to 100 percent. Most will have either considered or are considering this new wave of publishing freedom.

In fact, ebook authors and marketers, such as Jim Edwards, consider traditional publishing as a weak link in your writing armor, especially in regard to information ebooks.

Whether you want to publish with Kindle or you prefer selling your ebooks from your own website, you’ll need a cover. But, not just any cover, you’ll need a unique and appealing cover. A cover that may very well be the determining factor as to whether a potential customer clicks on the BUY button.

You might be thinking that you’re not tech savvy and don’t have any special programs for the job. Well, if you have Microsoft Word 2010, you don’t need anything else. Most of this is possible with MS 2007, and possibly MS 2003. You’ll have to test it out.

And, aside from creating great book covers, you can create amazing business logo designs with the same process.

Join Karen for step-by-step instructions as she actually creates an ebook cover on this screen-sharing webinar.
To register for the webinars email Karen at karenrcfv - A T - yahoo

Please put "Design an eBook Cover" in the Subject box.

Details and the actual REGISTRATION to attend the LIVE WEBINAR will be provided upon your sign-up request.

You won't want to miss this. To register, email Karen at:
karenrcfv - at *yahoo* dot *com*

Want even more information in an in depth ebook? Check out:
http://karencioffifreelancewriter.com/books-on-marketing/design-your-own-ebook-cover-in-10-easy-steps/


If you get the ebook, you can attend the webinar to see the information in action!

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For more on marketing check out:

Websites That Work: 7 Key Factors (Part 1)
Book Promotion: The Foundation

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To keep up with writing and marketing information, along with Free webinars - signup for A Writer's World Newsletter on the right top sidebar!

Until next time,

Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer

Find Karen’s eBooks on writing and marketing at:
http://karencioffifreelancewriter.com


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