Showing posts with label free marketing resources. Show all posts
Showing posts with label free marketing resources. Show all posts

Monday, November 5, 2018

Extending Life of Authors' Fave Reviews - Free Resource



Sometimes a review so good comes along that authors are loathe to let it die. They might include it in their media kit or add it to their websites. But then they run out of ideas for it.

But wait! Its life can be extended with new Nonfiction Authors Association’s member Carolyn Howard-Johnson's blog.

The New Book Review is a review blog that doesn't judge a book by its cover or by the press used to print it. If one reviewer loved a book, that qualifies it for more coverage. If a book is so new the author may submit a synopsis. Authors, publicists, and reviewers are asked to follow the guidelines given in the left column of the blog and, in return, are asked only to let their fans and the media know it is there through their networking channels. That helps expose every review on the blog (a cross-promotion of sorts) and gives authors an opportunity to reach the reading public.

Many authors who submit include author bios and information on their reviewers. In turn, authors use information in each review as a resource—the names of reviewers, review sites, publicists and more. A search engine helps visitors to find past reviews using keywords.

The blogger, Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. She is dedicated to helping other writers with free services like The New Book Review as well as the the books in her HowToDoItFrugally Series of books for writers which have won multiple awards.

Check out the author's  Back to Literature column for www.MyShelf.com.

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