Showing posts with label pitching editors. Show all posts
Showing posts with label pitching editors. Show all posts

Building Story from Pitch, by Kit Rosewater

Children's Author Kit Rosewater
shares her expertise as WOTM's guest
Children's author Kit Rosewater presented a talk, "Building Story from Pitch," at a recent Society of Children's Book Writers and Illustrators, SCBWI, meeting. Her debut queer middle grade series, the Derby Daredevils, illustrated by Sophie Escabasse, is scheduled for publication in spring 2020.

Kit's talk lit a fire under those of us in attendance. I overheard one writer say as she was leaving that she was going home and working on her pitch for her novel all week so she could take it to a writer's conference that week end. Others I've talked to have done the same thing. I think you will, too, after reading Kit's detailed and enjoyable write-up of the content from that evening, which she has graciously agreed to share with us.

When I started querying in 2011 . . .
I looked at pitch a lot like a suitcase. The first time I’d even think about writing a pitch for my work, the entire manuscript would be finished and ready to send around. I’d stare at the pitch format in horror, wondering how was I supposed to distill a huge, complex narrative into a two-paragraph query letter. Or even worse, a measly logline! My pitch suitcase looked like a tiny weekender bag I was supposed to stuff an entire wardrobe into. Fitting one into the other seemed impossible.

But writers seeking the traditional publishing route know that pitch is a necessary evil. So I gritted my teeth, manuscript after manuscript, and crammed the content into query letters. Every time I got the inevitable rejection, I would curse the concept of pitching. “Why won’t agents give me a chance?” I would moan. “My stupid query letter is standing in the way of them connecting to all the special aspects in my book!” Little did I realize that response was the key to everything I was doing wrong. But more about that in a moment.

Pitch and I started to become friendly in the fall of 2016, when I participated in the writer mentorship contest, Pitch Wars. While I revised my manuscript for two months, my entry in the final agent showcase was a mere 50-word summary and the first page of my story. Here's that summary:
The vitiligo on Tami’s skin has always made her lonely. When her new classmates mistake her for their missing friend Renee, Tami’s strange connection to her doppelgänger grants instant popularity—along with access to Renee’s dark secret. If Tami sets things straight, she’ll lose her newfound friends. If she doesn’t, she might lose herself.

My mentors and I worked on that short summary for weeks and weeks, yet I was still amazed to see the payoff and ultimate power of those fifty words. While the first page showcased my writing skills, the summary showcased my story’s concept, which turned out to be my winning ticket to signing with an agent.

Fast forward to a little over a year later
When my agent and I first went on submission with THE DERBY DAREDEVILS, which was then a chapter book series titled THE FLANNELS, we honed the summary until it sizzled. Again, that hard work paid off. Here's that series pitch:

When Kenzie Ellington’s best friend moves to Canada two weeks before her birthday, Kenzie has to find someone new to celebrate with… and a way to celebrate! In THE FLANNELS, a group of funky third graders button their plaid shirts, lace up their roller skates, and take to Austin's junior derby track. Together, the Flannels face fierce competition, thieving roller derby ghosts, and some confusing first crushes. IVY & BEAN meets ROLLER GIRL in this queer chapter book series that embraces differences and staying true to oneself.

I met my eventual editor in person months after acquisition, once we were in the middle of revisions on Book 1 of a very different-looking middle grade series. Still, that initial pitch was the first thing she brought up in our conversation. “Minutes after I received the email, I wrote Lauren back and said I couldn’t have dreamed a better pitch,” my editor told me. “I needed to read your story.”

Wow, I thought. Maybe that little weekender bag isn’t so bad after all.

And that’s when I realized that instead of being my worst writing enemy, pitch was actually becoming my best friend.

Since this discovery, I’ve studied and honed the craft of pitching. Looking back, I’m able to see that my inability to clearly pitch earlier manuscripts meant they were pretty much doomed from the start.

As a proud pro-pitch-convert, I want to go into all the great things about pitch I was missing out on, why I now start every project with a pitch before a draft, and my specific process for transforming the ideas in my head to a crisp logline and query letter.

What a Pitch Really Is and Why It’s Important
While past-me may have thought loglines and query letters filtered out the special qualities in my writing, the truth is, it’s the pitch’s job to convey those special aspects. The reason why I missed this pretty obvious point was due to a common pitch misconception:
Ultimately, a pitch isn’t just about what happens in your story from A to Z. A pitch is about why this story is unique, fresh, and needs to be told.

When I’m out of ideas with my writing, I let pitch lead the way. I check out the #MSWL (manuscript wish list) hashtag on Twitter to see what agents and editors are fascinated by these days, to see if I’m drawn to any of those concepts. A lot of times writers believe they’re only standing on one side of pitching, but really we’re on the other side too, as readers.

While I like to know what agents and editors are still searching for, I also like to see what they’ve already discovered. Along with #MSWL, I research deal announcements on Publishers Weekly Rights Reports and search for one-line descriptions that makes me want to read a certain book. Similarly, I’ll check out book blogs like “Pop! Goes the Reader” and consider the short descriptions of upcoming books and which ones pull me in.

There really is no escaping pitch. It sticks the whole way through a book’s life cycle. A pitch is used to sell a book to an agent, then to an editor, then to a publishing team, then to booksellers and librarians, then to the reader. Pitch never ceases to be important. People will always want to read that paragraph-length description before they buy, checkout, or order a book.

Why Pitch Comes at the Beginning
In his book Anatomy of Story, John Truby suggests that writers crafting new stories should begin by making two lists: one summarizing all their past projects, and one of all the qualities they enjoy in books by other authors. The point of this exercise is to identify the unique and specific ideas writers most enjoy before they become sucked into the weeds of plotting and character arc.

I love this practice, and even though my tastes rarely shift between projects, I still make the lists every time I sit down to try something new. It reminds me to begin the process of writing with joy and excitement. And ultimately, my pitch becomes a touchstone marking my excitement for a new project that I can return to again and again when I’m lost in the drafting and revising stages.

Besides acting as a touchstone during times of struggle, I like crafting a pitch before I start a project because it can save me loads of time, energy, and heartache. Sometimes an idea feels so fragile that I want to hide it away until it grows up into a full book. But I owe it to my ideas to get feedback early on. By the time I have a logline or two-paragraph pitch, it’s time to see if my excitement translates. While hearing a concept isn’t viable may hurt a lot in the moment, it’s much better than hearing the same response after I’ve spent months crafting and polishing a full manuscript.

The same goes for significant feedback that asks me to streamline or reimagine parts of the story. Once I have a whole manuscript in front of me, I often feel overwhelmed with the amount of elements that can change. Should I combine two side characters into one? Nix a subplot? Add a chapter or two in the third act? I can often toil away at a list of revisions without understanding if I’m addressing and improving the true core of the story.

When I begin with pitch, I’m building the narrative from the ground up. I don’t move onto the next floor until the first is solid. That way, when I do run into trouble I can figure out exactly which component isn’t working.

My Pitching Process
With #MSWL inspiration and “love lists” completed thanks to Truby’s advice, I make pages of messy notes about what I want my next story to look like. I jot down aspects of the setting, twists, character dynamics, or themes and symbols I want to see echoed throughout. If I have a picture of a scene in my head, I describe it without crafting full sentences.

Then, when I’m fairly certain I have my rough ingredients for a story, I throw some of them together.

My favorite strategy for crafting pitch is to first fill out a basic logline formula:

“After/When [catalyst], [main character] must [main action] or [stakes.]”

This “Mad Libs” exercise turns my list into something I can fiddle with. Sometimes I see a lot of potential in the basic formula, and I massage the wording from there. Other times, I realize the special aspects of my idea aren’t coming through in the original logline, so I revisit other components and see if I can sub those into the format.

Here are some other aspects I’ll list and consider in my notes: Main character’s goal, conflict, decision, antagonist, hook, setting, mentor, sidekick, love interest, etc. Once I have a logline I’m happy with, I move onto my query-length pitch. This entails two paragraphs. In the first paragraph, I go into the setting, the main character and their goal, and the catalyst. I like my midpoint of the pitch to be a wrench that gets thrown into the main character’s initial plan.

In the second paragraph, I detail the catalyst and how my main character reacts or pivots. Usually there’s a new plan for how to deal with the disruption, but ultimately it’s a flawed plan. In the last sentence, I like to hint that the solution for my main character won’t be so easy, and they’ll be pushed into either an impossible action or impossible decision in order to get what they want. I like to keep the word “impossible” in mind because I want the reader to wonder how things will turn out. There’s nothing more disappointing than stakes that are easily predicted or solved from reading the pitch alone.

Armed with my logline and query pitch, I’m ready for feedback from critique partners. Sometimes I’m sent back to the drawing board. Sometimes I’m given a handful of notes for consideration. I work and rework my pitch materials until they make me desperately want to read this not-yet-written-book that’s still floating around in my head. Only after my pitch reaches this level will I set it aside and get to beat sheets, outlining scenes, and exploring various character profiles. So many aspects of a manuscript are bound to change, but if a pitch is done right, its essence should continue from one form to the next.

Whenever I’m feeling discouraged with writing, I like to take a favorite book down from my shelf and read the short summary on the back cover. I’m reminded that every marketing blurb can be traced allllllll the way back to an idea that sparked that author’s imagination. And I remind myself that perhaps one day, the pitch of my work in progress will end up on the back of a book cover, too.
Linda Wilson
Writers on the Move
Monthly Contributor

This month, I'm pleased to welcome as my guest, Kit Rosewater, author of the Derby Daredevils, her debut queer middle grade fiction series coming out in spring 2020. For more about Kit, please visit https://www.kitrosewater.com/. Here is some of Kit's sage advice: Every setback or challenge you face in your path to publication is a chance to strengthen your resolve. Each rejection adds to your backstory. Every “no” hardens your knight’s armor. Be the hero you want your readers to root for. And above all else, don’t give up. Your journey isn’t over.

Q&As and How To Take Control of Your Own Submissions


Upping Your Chances for Publication In MY Newsletter—and Most Everywhere Else!

I have been publishing SWW (SharingwithWriters) newsletter since 2003, and though it’s sporadic (it must take a back seat to the traveling I do!), it is long and full of tons of tips and resources. I also encourage subscriber participation through several of its features including one of my favorite formats, the Q&A.

When I was a young staff writer at The Salt Lake Tribuneback—well, way too long ago to mention—I was sometimes assigned the job of making Ann Landers ground-breaking self-help columns fit into the allotted editorial space once the advertising department had set up all the stuff a paper needs to survive—that would be stuff people and businesses pay a newspaper to publish. I became addicted both personally and as a nonfiction writer.

Q&As are easy ways for people to learn new information and to apply it to real lives, maybe even their own. Below is one of my favorites from my newsletter. Q&As a la Ann Landers solve a problem for me. They make it easier for me to handle submissions and allowing me to continue to offer my newsletter free—or to offer it at all!

QUESTION: Thank you for your offer to run an announcement of my newest “Author Success.” Please just extract what you need from the press release I attached.

ANSWER: I would love to run your success, Annie.  But here’s the thing. I don’t like to work this way.

I live in fear that I'll make a mistake or leave something out and it is very timing consuming to extract from a release when you can tell your own story much better and faster.

Dan Poynter used to always make the point of saying submissions to him should be ready for him to cut-and-paste.  His heart was always with us.  He wanted to help but could help more of his contributors if he could get them to make it easy on him! 

There is another aspect to my being so picky!  I don't know if you have a copy of my The Frugal Book Promoter, but because I wrote it to help authors get more free media exposure, I consider it my job to set an example for my authors and readers.  In this case--specifically—to encourage you to submit the way you 'd like to see your information in print while taking in consideration the editor's submission guidelines to the style of the journal etc.  Doing so gives you an edge for promotion because editors are busy. 

A story that is not as good may get the exposure while your media release or submission gets ignored or lost. Another may get preference over yours because the editor or other gatekeeper is so short on time.  The author who submits according to a gatekeeper’s guidelines benefits by having more control over what is said. The author has more control of the details selected for the story when he or she doesn’t expect the feature editor, newsletter editor, business editor, or other gatekeeper to do all the work.

So, here are my SWW guidelines:

1.     Send your information in the body of an e-mail. You’ll find all the reasons why this is important for almost all gatekeepers including the biggies like large media organizations and academic institutions in The Frugal Book Promoter!

2.     Put clear, concise information in the subject line: “Author Success [or tip or letter-to-the-editor] for Sharing with Writers.

3.     For Author Successes, give me one paragraph that includes author name, title, short pitch for the book, link, and an image of your book cover in jpeg.

4.     For other features like “Opportunities,” read a past issue or two and submit information similar to what you see there. You have probably seen literary review journals give you the same advice. There is no point in submitting poetry to them if they only publish short stories, or experimental fiction if they only publish another genre. Generally speaking, I try to make each story useful to my audience (as do most media folks!) and my audience is mostly writers like you.

5.     Be prepared. I will probably just copy and paste but may edit for style or space.

6.     In your media kit include a media release, a first-person essay, a related article, and an interview that includes a note that the author gives permission for it to be reprinted and that the author (or publicist) may be contacted for other articles, blog posts, essays, etc.

Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. The books in her HowToDoItFrugally Series of books for writers have won multiple awards. That series includes both the first and second editions of The Frugal Book Promoterand The Frugal Editorwon awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. How To Get Great Book Reviews Frugally and Ethicallyis the newest book in her HowToDoItFrugally Series of books for writers.

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts.
                 
You can find all Howard-Johnson's books at: http://www.howtodoitfrugally.com/

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