Marketing Matters-World of Ink Author Spotlight: VS Grenier

Marketing Matters with VS Grenier

 

When I first got the go on my picture book, Babysitting SugarPaw being published, I started my email blasts. I had press releases sent out, I posted on all my social sites, talked about it in SFC Newsletter for Writers, did radio interviews, etc. I wanted to build the hype about my book before it even became available. Once it did, I did not stop my marketing campaign. In fact, I stepped it up a notch once it came out.

My publisher sent an email blast about my picture book to their contact list with the cover art, my photo, a blurb on the book. I had them send me a copy of the blast so I could do the same with my contact list. I also had post cards made up of the blast to send out. I sent them to every school, library, preschool, daycare, children’s store, doctors, dentist, and bookstore I could think of or find in my phonebook. I did give-a-ways. I had free coloring pages available on my site. I did contest. I sent copies to blog review sites. You name it . . . I pretty much did it and I was not even done yet with the ideas I was coming up with either.

Things changed however and my marketing plans fell flat. Time passed and I thought I missed the boat on getting the word out about my book. It's been two years since my book, Babysitting SugarPaw was first printed. I've sold a few hundred copies, but now I'm back with a new marketing plan as my book is getting ready to be releases as an eBook!

Just because a book campaign did not go the way you would like does not mean you should give up on your book. It just means you need to rethink, redo, or adjust it. In my case, it means do all the things now I could not do before.

Books can only do so much on their own. A great book cover and blurb will help if someone picks it up at the store, but it is the author who really makes the sales happen. A long time ago, publishers used to put effort into marketing new releases. Now they focus on their best-selling authors. But if you want to be a best-selling author, you are going to have to work at it because no one is going to do it for you. If you want to see thousands of your books selling, you are going to have to work at marketing your book and building your name.

If you really think about it, why do you know the names of Hollywood Star, Singers, Book Authors, or any celebrity for that matter? It’s all about the marketing.

VS Grenier is an award-winning children’s author, founder & owner of Stories for Children Publishing, LLC., award-winning editor-in-chief of Stories for Children Magazine and chief editor for Halo Publishing, Int.; in addition, to running her own editorial and critique services.  

Her picture book "Babysitting SugarPaw" has received high ranking reviews from mommy bloggers, book reviewers and children's caregivers. 

MommyPR.com~ "The perfect book for children who will have their first babysitter soon and also for someone who is going to be a babysitter for the first time."

"Babysitting Sugarpaw, written by award winning author Virginia Grenier,and illustrated by Kevin Collier is a must buy for children. This book will satisfy adults, as it brings back memories, and for children who love to laugh." ~American Chronicle

HOME SCHOOL BOOK REVIEW ~ "Anyone who has ever done babysitting will be able to empathize with Bonnie and her plight. For that matter, so will anyone who has ever been babysat! Author V. S. Grenier has created a tender, heartwarming story that children will enjoy having read to them and that parents will enjoy reading to them."

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Writer, Kristie Bernard

As promised, here is Kristi Bernard, another winner of the VBT November anniversary tour. Kristi is a member of a number of groups to help her hone her craft; she decided to prepare a guest article about Autism for today’s feature.

But, let me have Kristi tell you a bit about herself first:

I love to write. I come from a very artistic family of musicians, artists and writers. Other hobbies include, painting, needlepoint, quilting and working with clay.

I graduated from Wichita State University with a Bachelor of Arts in English, with minors in Education and Minority Studies.

I aspire to write picture books covering topics that feature historical people of color, and subjects on famous women to empower young girls.

To help me achieve my goal of becoming a better writer I am a member of the Society of Children's Book Writers and Illustrators (SCBWI), the Association of Children's Authors and Illustrators of Color (ACAIC) the Children's Writers Coaching Club (CWCC), the Kansas City Writers Meetup Group, and I am currently enrolled in The Institute of Children's Literature.

Kristi, you’re certainly taking all the right steps to get yourself moving along the writer’s road to publication. I look forward to watching your progression at CWCC.

Now, for an interesting article about Autism from Kristi:

The Other Heroes

by
Kristi Bernard

Most of us know about Autism. In 2007 a study confirmed that one child in 150 is diagnosed with autism and more recent studies show that it is on the rise. The cause at this time is unknown, but there is much speculation. What is known is that studies suggest boys are more inclined to develop autism than girls; and the average age of diagnosis is 8 years. Hearing this diagnosis for a child can be devastating; and parents have a lot to endure once the particulars of their child's diagnosis is set forth. The costs involved could potentially cause financial ruin, but with research they will find that programs and financial aid are available to help.

But, what about the children? For them, their parents are their heroes. And, what happens when the parents aren't around, when these children are in school programs away from home? Who are those other heroes who step in to care for these children? Where do these heroes come from, and why do they give their time and effort to help implement the various programs?

There are select government programs available to help parents and children with autism find financial support and treatment. The objective of these programs is to educate and develop children so that some day they will be able to function and maintain a quality life for themselves. The state of Kansas requires that caregivers should hold at least a bachelors or masters in speech therapy, occupational therapy, psychology, applied behavioral sciences and social work programs. They are the other heroes. They look out for the children with autism. Being there for the kids is a labor of love.

In my search to learn why these individuals took it upon themselves to follow this path, I interviewed two of these heroes.

My first interview was with Charla. She is a pediatric occupational therapist who works with autistic children in need of physical therapy, in their homes. The programs offered by her organization are occupational therapy, speech therapy, physical therapy, special instruction (for those birth to 3), and behavioral therapy. Charla is married with two small girls whom she loves to play games with. She recognizes that autism is a growing issue affecting children and can greatly impact a family's life. Her desire is to help the child, along with the family, learn physical therapy techniques to improve movement.

Charla has a bachelor degree in psychology and a masters in occupational therapy, both included training with autism. In regards to her experiences with autistic children, she feels each child she encounters is an individual. She sees how differently autism has affected them and their lives. Most need work on social skills, sensory integration and motor skills. In her professional opinion, each child in unique and requires unique treatment. Some may have mild cases while others are more severe. The rewards for her personally are when she sees that a child has gained a new skill, and that the family is able to handle the situation. Charla feels the best advice for parents is to research and to enlist help from someone they trust. She feels that some of the options cost lots of money and are not always covered by insurance. In conclusion, Charla is very happy with her career choice.

For my second interview, I had an opportunity to speak with Elsie. She retired from the banking industry after 33 years of service. She took the initiative to go back to school and earned a degree in social work. She has been married for more than 35 years. She has 3 children and 4 grandchildren. I asked Elsie why she wanted to work with children who were autistic, she stated that she has always wanted to do it. Her career as a bank manager was great. After she retired, she decided to go back to school to earn a degree. She wanted to serve families and children with autism. She works in the local high school and loves what she does. Every day she encounters new successes with the kids. She looks forward to going in everyday to see them grow, change and become more independent. She is always ready and eager to answer questions the parents may have about their child's progress. She keeps informed of new funding that has become available, and any new services or programs. Her advice to parents is for them to get informed and connect with their doctors, state agencies, and their insurance carriers. She wants parents to be aware that having children with autism is costly, but the costs can be managed.

I was very excited that I had the opportunity to interview these ladies. In my opinion, they are the other heroes. They work with and for the kids. If I had a child with special needs, I would want to know that my child is safe and receiving the same love, respect and attention as if I were there. I would like to offer a special thanks to all of the other heroes who take the time to give and care for the children who need them.

Kristi, I agree that those who dedicate themselves to helping others, especially children and the elderly are heroes. Thank you for writing about such an important issue. Autism is definitely on the rise and I thank those heroes along with you who give of themselves and help make a difference in the lives of children with Autism and their families.

It has been a delight to host you today.



Till next time,



Karen Cioffi, Children's Writer