Creating a business logo design for your writing, especially if you offer services or products is an essential part of marketing.
Taking this into account and listening to my writing coach, I've been working on creating a focused platform for my writing and writing services and I think I finally came up with something.
Above is the new logo for A Writer's World ezine.
I've done a poll on the logo design, you can check it out HERE, but after getting emailed feedback from a couple of members of the Working Writer's Club, I decided on a more unique logo.
Now I know I'm taking a risk with the 'old world' feel of this design, but once anyone reads my posts or other content, they will quickly realize my writing is current, informative, and professional.
While you do need acquire and analyze input from others when deciding on a logo, unless you can hire a professional you'll have to go with your gut for the overall design. And, remember, you can't please everyone. Some people will 'get' what you're conveying and others won't. That's the nature of things.
Also, when promoting your newsletter, or now some marketers are calling it an ezine, you need to have a FOCUSED landing page for the opt-in.
Simple, today's readers are usually scanning what they read and looking for more information. This will likely have them scanning your site, if the information they read is valuable, for other articles or offers. THIS IS DISTRACTING.
If a reader lands on a page that ONLY tells them WHY they should OPT-IN to your ezine or newsletter, and your copy is effective, they will be focused and be much more likely to SIGN-UP.
You can check out my new OPT-IN page at A Writer's World Ezine
(In regard to the url for the site, I tried to get the domain name awritersworld.com, but it was taken.)
Another tip for promoting your ezine is to always offer something of value - a free gift. The gift should relate to what your site is about and be something the reader can use.
That's about it, except I'd love your feedback on the new logo. PLEASE LEAVE A COMMENT AND LET ME KNOW WHAT YOU THINK.
Oh, if you haven't signed-up yet, PLEASE DO! Want to know why you should? Check out
A Writer's World Ezine page
If you have the inclination to sign-up NOW, there's an opt-in on the sidebar, right on top!
Visit Karen Cioffi Writing and Marketing for more writing and marketing information.
For more on logos, check out:
Logos for Writers