Monday, July 1, 2013
Online Marketing - Commenting on Blogs is an Effective Marketing Strategy
But, after using this strategy for a short while, what if you don’t seem to see any difference in the traffic to your site or the comments on your posts?
Should you continue commenting on blogs?
YES, absolutely. Commenting on blogs is still an effective marketing strategy, in fact, even more so than before. Getting a ‘post conversation’ going and sharing content is high on Google’s list of what bloggers and marketers should be doing. Today, it’s all about creating optimized content that readers find valuable enough to share to their social networks.
Knowing the effectiveness of this marketing tool, I try to use it as often as I can. And, recently I left a blog post comment on a high-traffic, high-quality site. When I comment on a site, time allowing, I usually browse the other comments. On this particular blog CommentLuv is used and one of the post comments in particular seemed to be informative, so I clicked on the author’s latest post link. Doing this, it brought me to a site with great content and I actually tried to subscribe to the email post feed. Unfortunately, it seems the feed wasn’t enabled, even though the site owner had the opt-in for it. But, that’s another story.
Commenting on sites that offer the commenter’s last post link (CommonLuv Plugin) is an excellent way to broaden your reach and easily bring visitors back to your site. Just like I clicked on that commenter’s link, based on an effective post title, the same can happen to you. The source for this linkable feature is CommentLuv.
CommentLuv is a commenting system plugin for WordPress. Simply click on ‘Plugins’ in your WordPress dashboard, go to ‘Add New,’ search for the plugin, and install and activate it. That’s it.
While this is a WordPress plugin, it can be used on Blogger. If you have a Blogger site, check out the link below for a tutorial:
How to Enable CommentLuv on Blogger
Hopefully, Blogger will add CommentLuv to its gadgets to make this process easier.
In addition to the obvious benefits of commenting, such as broadening your marketing reach and making connections, the activity you create online is picked up by search engines. This includes comments.
Make commenting on blogs an important element of your online marketing strategy. If you have a WordPress blog and you’re not already using CommentLuv, try it today.
MORE ON ONLINE MARKETING
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Karen Cioffi, the Article Writing Doctor
Article and content writing training for small businesses,the solopreneur, and the freelance writer