Grow Your Readership with e-Newsletters

 
A monthly e-Newsletter is an emailed publication containing news of interest for your community and is another way to deliver useful content to your readers.  A Newsletter can be referred to as a Digest to recap significant posts at month-end.

The advantages of sending a Newsletter by email include:
• Publish on a regular schedule,
• Readers expect its arrival vs a SPAM hit,
• Use your brand as the header and title,
• Showcase a main article,
• Highlight important posts from the current month and those archived via links,
• Notifications for future events, workshops, and conferences,
• Tips of interest you want to promote,
• Images to support your message.


The disadvantages include:
• Commitment to publish on a regular basis,
• The format can be time consuming to prepare,  simplify it by using a vertical layout without sidebars,
• Readers may stash it away to “read later” when more convenient.


Before you send out your first edition, be sure you are able to commit to a regular monthly schedule.  Include a tool for automatic delivery registration.
 
Blogging is an important part of book marketing.  A Blog Newsletter is an excellent way to promote your work and the work of others you recommend. 
 
Always use; tags for each post, your motto, and illustrations to engage your readership. Many sites such as Pinterest are photograph driven.

I appreciate your feedback.  Please add it to the comment section below.  Thank you much! deborah

Deborah Lyn Stanley is a writer, editor and artist.  She is a retired project manager who now devotes her time to writing, art and caregiving mentally impaired seniors. 
She has independently published a collection of 24 artists’ interviews entitled the Artists Interview Series.  The series was also published as articles for an online news network and on her website: Deborah Lyn Stanley - Writers Blog.  Deborah is published in magazines.  She is a blogger who has managed several group sites including ones she founded.
“Write your best, in your voice, your way!”


2 comments:

  1. Deborah, great advice. Using email, the newsletter, is an excellent way to not only build readership, but build relationships and trust with your subscribers. Thanks for sharing!

    ReplyDelete
    Replies
    1. Forgot to add: Email newsletters does take commitment and time, but it well worth it.

      Delete

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