Early Year Resolutions:
Tis the Season for Supporting the Industry
By Carolyn Howard-Johnson
Aha! You may not not be aware of it, but it's resolution time!
It's resolution time so you don't miss an opportunity to support the book industry.
I love to give authors advice on setting goals for the New Year. Here’s the thing: I’ve done that and—in the doing of it—realize that no one author can help another set goals because each author and each title is so different. And I also realize that it's easier if we start thinking about how we can help now,
I gave authors a whole book of possible resolutions when I finished the second edition of TheFrugal Book Promoter. I got general and told authors to pick and choose their goals from the book. That they wouldn’t be able to do everything that is in it to help themselves and their industry--and that they shouldn’t. I mean the whole idea behind writing that book was to keep other authors from falling in the same potholes I did. I advised them to choose promotions based on their personalities, the titles of their books (different books call for different kinds of marketing campaigns!), and the health of their pocketbooks.
The same goes for your early resolutions. Each of us is different. Still, I’m tackling this subject because I do think there is one thing that almost every author could and should put on his or her resolution list. Are you ready?
Number one is: Buy books!
I often get e-mails from authors saying that their fellow authors don’t buy their books. And I do understand how that can happen. The longer we’ve been writing, the more author-friends we have and, at some point it’s impossible to support them all. Having said that, we as authors shouldn’t expect fellow authors to buy books that don’t interest them. Books they don’t have time for. Or books that aren’t published the way they want to read them (paperback or e-books, anyone?) That’s why we promote rather than just depending on friends and relatives—which, after all, isn’t the biggest pool of buyers in the world.
Still, we authors should buy some books each year and I think we should set aside a budget for that. It’s about Zen. It’s about supporting the industry that we expect to support us. I even tell authors that they shouldn’t limit themselves to buying only my book on, say, editing or book proposals or wordtrippers or the marketing of books. Even authors who have read extensively on a particular subject may very well get new ideas from a book on a similar subject or be inspired by it.
But there are other ways to support our industry besides buying books we want to (or need to) read. Authors on strict budgets should find books make relatively inexpensive gifts for holiday giving, for hostess and thank you gifts, for birthdays, and even to give to business associates on appropriate occasions.
We all know that we tend to get lax with our resolutions. So, to make your “Buy Books” resolution work all year, go to your gift-giving list for last year and see how many people on that list could get the gift of reading in this year instead of something that will be promptly tossed in the Goodwill bin or re-gifted. Staple your gift list to your resolution list. And then make another resolution to read your resolutions and that attached list of gift-giving idea list at least once a month.
Heck, you could even give your own book to folks on that list. You are proud of it, aren’t you?
Carolyn Howard-Johnson is the author of the multi award-winning series of HowToDoItFrugally books, a series for writers and a series for retailers. Learn more about them at http://HowToDoItFrugally.com. You can subscribe to her #SharingwithWriters newsletter in the
And yes, she does give books for gifts. She often gives her how-to books to clients. She gives her poetry chapbooks on most any occasion, from Christmas to Valentine’s to Mother’s Day. And, she does buy others’ books for her own shelves or Kindle reader but only when she actually yearns to read them or needs to read them.