Hoping to Inspire You to Give Back to the Publishing Industry

Early Year Resolutions: 
Tis the Season for Supporting the Industry

By Carolyn Howard-Johnson

Aha! You may not not be aware of it, but it's resolution time!

It's resolution time so you don't miss an opportunity to support the book industry.

I love to give authors advice on setting goals for the New Year. Here’s the thing: I’ve done that and—in the doing of it—realize that no one author can help another set goals because each author and each title is so different. And I also realize that it's easier if we start thinking about how we can help now,
rather than on January 1st.

I gave authors a whole book of possible resolutions when I finished the second edition of TheFrugal Book Promoter. I got general and told authors to pick and choose their goals from the book. That they wouldn’t be able to do everything that is in it to help themselves and their industry--and that they shouldn’t. I mean the whole idea behind writing that book was to keep other authors from falling in the same potholes I did. I advised them to choose promotions based on their personalities, the titles of their books (different books call for different kinds of marketing campaigns!), and the health of their pocketbooks.

The same goes for your early resolutions. Each of us is different. Still, I’m tackling this subject because I do think there is one thing that almost every author could and should put on his or her resolution list. Are you ready?

Number one is: Buy books!

I often get e-mails from authors saying that their fellow authors don’t buy their books. And I do understand how that can happen. The longer we’ve been writing, the more author-friends we have and, at some point it’s impossible to support them all. Having said that, we as authors shouldn’t expect fellow authors to buy books that don’t interest them. Books they don’t have time for. Or books that aren’t published the way they want to read them (paperback or e-books, anyone?)  That’s why we promote rather than just depending on friends and relatives—which, after all, isn’t the biggest pool of buyers in the world.

Still, we authors should buy some books each year and I think we should set aside a budget for that. It’s about Zen. It’s about supporting the industry that we expect to support us. I even tell authors that they shouldn’t limit themselves to buying only my book on, say, editing or book proposals or wordtrippers or the marketing of books. Even authors who have read extensively on a particular subject may very well get new ideas from a book on a similar subject or be inspired by it.

But there are other ways to support our industry besides buying books we want to (or need to) read. Authors on strict budgets should find books make relatively inexpensive gifts for holiday giving, for hostess and thank you gifts, for birthdays, and even to give to business associates on appropriate occasions.

We all know that we tend to get lax with our resolutions. So, to make your “Buy Books” resolution work all year, go to your gift-giving list for last year and see how many people on that list could get the gift of reading in this year instead of something that will be promptly tossed in the Goodwill bin or re-gifted. Staple your gift list to your resolution list. And then make another resolution to read your resolutions and that attached list of gift-giving idea list at least once a month.

Heck, you could even give your own book to folks on that list. You are proud of it, aren’t you?
If every author gave books as gifts, I could see a bright, shiny year ahead. A year where agents take on more clients because more publishers are selling more books. And when that happens, just think! Books will be the gifts that keep giving. Books will be the gifts that give back!

Here's another, less expensive gift to the industry. Nominate a few helpful websites, blogs, and newsletters for a Writer's Digest 101 Best Websites nod. I would love it if you'd include mine among them but there are many other great ones, too.

One of my favorites is Joan Stewart’s Publicity Hound (Letting you know about it is sort of my holiday gift to you. It offers ideas from other industries that authors can easily apply to their own campaigns.) 

Here are Writer's Digest suggested categories for nominations, just to help you get your thinking cap on:

Agent Blogs
Writing Communities
Publishing Resources
Jobs and Markets
Creativity and Challenges
General Resources
Fun for Writers
This WritersontheMove blog

Send comments and nominations for next year’s list to writersdigest@fwmedia.com with “101 Websites” in the subject line (deadline is Jan. 1, of each year. Learn more at

My SharingwithWriters.blogspot.com is a 101 Best Website pick and Ithank readers who support the industry for that. If you read or just love to pile sweet-smelling books on the stand near your bed, a nomination like this is one of the best gifts you can give.  Second only to reviewing a book you love or think will help others on Amazon.

Please let me know if you buy books, nominate literary websites for awards, or pass along books you love via reviews. I would like to thank you and mention your favorites in my newsletter.  It's part of the marketing fun, part of helping one another, part of the way to keep our marketing efforts rolling along. Part of our industry-aiding resolution putsch.

Carolyn Howard-Johnson is the author of the multi award-winning series of HowToDoItFrugally books, a series for writers and a series for retailers. Learn more about them at http://HowToDoItFrugally.com. You can subscribe to her #SharingwithWriters newsletter in the
window at the top right of nearly every page on the website.

And yes, she does give books for gifts. She often gives her how-to books to clients. She gives her poetry chapbooks on most any occasion, from Christmas to Valentine’s to Mother’s Day. And, she does buy others’ books for her own shelves or Kindle reader but only when she actually yearns to read them or needs to read them.


Carolyn Howard-Johnson said...

I hope you will all make THIS an industry support resolution day. In fact, today the Nobel prize for literature was announced. What a coincidence!

Karen Cioffi said...

Carolyn, we should all be supporting authors and the book industry. I'm always buying books to sharpen my skills. I don't get to read as much as I would like for pleasure, but I read! And, many of the books buy are children's books.

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