Friday, January 5, 2018

Help for Second Edition Blues


I sometimes run Q and A a la Ann Landers columns in my SharingwithWriters newsletter using questions that my clients ask me or that subscribers send to me. This is one of my favorites because involves two subjects that seem to interest authors most--Amazon sales and getting reviews.

QUESTION:

Do you lose your Amazon reviews when you publish a second edition of your book?

ANSWER:

You can get Amazon to post reviews from the first edition to the second through Author Connect. And you can get Amazon to put a referral widget from the first edition to the second. They tend to move this widget around, but it's always been near the top of the first edition buy page (though not as prominent as I'd like to see it!).

Please note: Amazon will not remove the first edition from their site.

But please don't buy the first edition! The second edition is expanded by at least 100 pages, updated, and, if I do say so, lots prettier! (-:

Do know that when Amazon does this they transfer all of the reviews from old edition to New; you can't pick and choose. So if something in the first edition has been criticized and you fixed it in the second edition, they won’t discard that earlier review. A recourse is to use the comment feature that is found at the end of each review to dispute the claim—maybe with a thank you to the reviewer for helping you correct that in the second edition. There are some other ways to help fix Review problems in the newest of the #HowToDoItFrugally Series of books for writers, How to Get Great Book Reviews Frugally and Ethically.

Just an extra here: If you just update your old edition rather than publish a new one, you may be losing more marketing opportunities than you ever dreamed of. Of course, a second edition should have something new about the cover like the words second edition or a whole new cover and at least 10% new content.

Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free
publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews free. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . And, be sure to sign up for SharingwithWriters newsletter.

3 comments:

  1. Carolyn, this is very interesting. I'm so surprised that Amazon won't remove the first edition of a book once a second edition is published. And, good to know you can get your first edition reviews posted to the second edition!

    ReplyDelete
  2. @Karen Cioffi-Ventrice, Amazon has a financial interest in their new and used books feature. It may also be about being sure they are known for offering everything possible in their book category.

    ReplyDelete
  3. Carolyn, I don't know how you keep track of all the book marketing stuff. You're amazing!

    ReplyDelete

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